Brand Equity – In Conversation With Lego’s Peter Espersen
- 9 years ago
In this edition of Brand Equity, ET NOW’s Sonali Krishna caught up with Peter Espersen – Head of Global Community Co-Creation at Lego, to find out what the brand is doing to keep engaging its audiences, how it continues to be relevant in a fast paced technology driven world, and what do they do once their fans grow up? Tune in.