Brand Equity | In Conversation With Tony Davidson

Tony Davidson, Global partner Wieden+Kennedy London has been in the advertising domain for over three decades now. His long tenure has given him the opportunity to witness the advertising world move from print, to television and now with the advent of technology, there is digital. But have the leaps in technology actually helped the advertising fraternity evolve? Here is Tony Davidson's unabashedly candid view on it all. Listen in.