Brand Equity - In Conversation With Barc's CEO Partho Dasgupta

ET NOW
ET NOW
  • 9 years ago
Barc India went live its rural data last week, and for the first time one can actually track and quantify what Rural is viewing. In this edition of Brand Equity, ET NOW’s Sonali Krishna talks to the CEO of Barc India - Partho Dasgupta to understand how this can be a game changer for broadcasters and advertisers.

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