Protein drink turns low-value meat into high-performance nutrition

Just Meat Protein co-founder Ellie Whelan explains how the team developed their formula using hydrolysed meat.

Transcript

00:00So in my hand I have an orange flavoured protein drink which has our hydrolyzed meat protein in it.

00:07So it's designed for the sports nutrition market and each one of this has about 15 grams of protein in it.

00:14So we have developed a novel technology which essentially takes low value cups of meat,

00:19so meat that might have otherwise been sent to pet food or landfill,

00:23into a high value nutrient dense protein powder.

00:27So it's essentially a meat based protein powder which gives you an alternative to other protein ingredients such as whey or plant based.

00:34It's got a very mild taste, so that's part of the process.

00:38We work really hard to take out all of the flavour profiles and end up with a powder which is almost flavourless, colourless, odourless.

00:46And there is a little bit of a residual flavour left in the powder, but it's very simple to mask by formulation.

00:53So for the likes of this orange flavoured drink, you wouldn't even know that it's in there.

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