Peter Ridsdale on SpudBros sponsorship

Lancashire Post

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00:00Obviously, the Spud Bros thing has been massive, the kit deal.

00:03In terms of how that was structured, was it similar to what you've done in previous years

00:07or given the exposure they'll give you and all the stuff they're doing on social media,

00:12was it a little bit different, something quite new?

00:16It's unique.

00:18So what we've done is, and take this the right way,

00:23so what we've done aside from the Spud Bros is a lot of the things we gave away

00:28to our previous sponsors for free as part of the deal,

00:32we've actually sold separately, like training kit and a few other things

00:37in terms of sponsorship.

00:38So we've actually already earned as much as we did before,

00:41before we come on to what we earned from Spud Bros.

00:45The Spud Bros thing is a unique opportunity to monetize going forward

00:53the relationship.

00:54It's very much all about getting to a particular set of eyes and ears

01:01in terms of the generation who follow them on elements of social media

01:05that I used to think TikTok was a watch until somebody told me

01:09something slightly different.

01:11And, you know, when we met them, I mean, we met the father here briefly,

01:18and then we followed up with a meeting in Rexham at a food factory,

01:22and we said, we're not leaving until we're going to deal with you.

01:24And they were so excited, and it was hammered out that afternoon

01:28in a two- or three-hour meeting.

01:30And I have to say, it's better than we could have imagined.

01:33It's a local company.

01:35It's entrepreneurs, exactly what this country needs,

01:39young lads who are making the name for themselves.

01:41The amount of media hits we've had on all forms of social media

01:47from all around the world is unbelievable.

01:50And the interest in Preston North End as a football club,

01:54as a direct result of that sponsorship deal, is as good as it gets.

01:58It's on the kids' shirts as well.

02:00And there was a great piece the day before the Liverpool game,

02:03I don't know if you read it, where...

02:04Yeah, brilliant.

02:05I think it was a bit of a backhanded compliment about us as a club.

02:09And, you know, we were sort of footballers it used to be

02:12and were we really sort of the forgotten type of club.

02:16But what it did point out is instead of going for, you know,

02:19gambling companies or whatever who might throw money at you

02:21but have no association with the club,

02:23it truly is a sponsorship deal with a football club

02:27with the roots of the city in terms of a business.

02:31So we're just at the start.

02:33On the back of that, I had a meeting last week

02:35with somebody who represents quite a number of influencers,

02:39some of whom I'd heard of and some of whom I had to be educated on

02:42who were going to be participating in the sponsorship deal going forward.

02:46And I just never had so many phone calls saying,

02:49we want to talk to you on the back of the sponsorship deal.

02:52I don't just mean cash,

02:53I just mean we want to be associated with a football club.

02:56And then if you throw in the worldwide reaction

02:59when we got to the Liverpool game,

03:03I don't think we as a football club have ever been

03:05as far in people's minds as we are at the moment.

03:10I think it's been wonderful for a few weeks, to be honest.

03:14Good stuff.

03:15Have you had a potato?

03:17Not yet, no.

03:19I wouldn't know whether to stick my beans on first

03:22or my cheese on first

03:23or whatever first.

03:24I'm going to be educated, sure.

03:25So...

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