Small NSW town renamed 'Tasman' for a day by Kia

Sofala, a small settlement in NSW, was renamed Tasman for a day in honour of Kia's newest vehicle.

Transcript

00:00They get to meet some of their sporting heroes.

00:12It's just good fun.

00:13It's good for regional tourism to bring a global company here.

00:17So it's worked really well.

00:18The biggest thing is just saying thank you to the town

00:20and the Bathurst Council just to be so supportive of this.

00:23They've made the process very easy.

00:25It's been a huge build that it's come together and we're really happy with it.

00:28Sofala is known for gold and its history and the fact that it's the oldest surviving gold town remaining in Australia.

00:35So that's important.

00:37It's also known today for its beautiful surrounding countryside and quirky, craggy nature

00:43and the things that you can do for tourism near it and in it.