Oneindia in Paris: Why Everyone Is Obsessed with Labubu | Pop Mart Craze Explained | Tourists React - video Dailymotion

Oneindia

This summer, Oneindia brings you inside the Labubu craze sweeping across Paris. From long queues at Pop Mart stores in Châtelet and Opéra to sold-out vending machines at Gare de Lyon — meet the tourists and fans who are hunting for the adorable (and now viral) Labubu figurines by Chinese brand Pop Mart. 🎒✨    We spoke with visitors from the U.S., Denmark, and locals from Paris to understand why these mystery boxes have captured so much attention — and why many walk away empty-handed.    #Labubu #PopMart #ParisTrends #ToyCraze #MysteryBox #Collectibles #KasingLung #LabubuParis #Oneindia #PopMartParis #FigurineFever #ToyAddicts #LabubuKeychain #LabubuFigurines #PopCulture #ViralTrends2024 #FrenchVlog #ParisShopping #GlobalTrends  ~HT.410~ED.103~GR.125~PR.274~

Transcript

00:00Hello and welcome, I'm Parithi and I'm currently standing in one of Paris's busiest city centres.

00:05The weather is about, the temperature is about 29 degrees Celsius, it feels more like it's 39.

00:11But we are out here on a unique mission for you.

00:15We're going to go to three LeBouvoo stores in Paris, they're called Popmart stores.

00:19And we're going to try and see whether the trend is really that viral or whether it only exists on social media.

00:26Are the lines actually there? Are people actually queuing up to buy these little figurines?

00:38Each summer, close to 10 million tourists flock to Paris.

00:43This year, many are heading straight to the Popmart stores to buy LeBouvoo's but also other figurines offered by the Chinese toy company.

00:54We just got in today.

00:56So, of course, we came right to Popmart.

00:58Well, we've been to other countries where they've had a store and we went into those because we really like the figurines.

01:06We have never tried where there is a queue, so it's a little bit more crazy.

01:11The other times, we were not the only ones, but there were not as many people at all.

01:18The virality online stems partly from their marketing strategy,

01:21but also from celebrities adoring the LeBouvoo keychain.

01:26From Hollywood to Bollywood, and even influencers, the craze is overwhelming.

01:33First inside the store at Châtelet-Lezhal, the wait time to enter was not too long,

01:38but the queue seemed to exist regardless.

01:40Some say it is a strategy that Popmart uses to attract more customers.

01:47Whether it does or not, it seems to work nonetheless.

01:51We tokenize LeBouvoo's.

01:54We got on the trend months ago because we're a collectibles-based platform,

01:59and so we see things before they hit the mainstream.

02:02One of the biggest in Paris, the store has the LeBouvoo figurines, but the keychains are out of stock.

02:24Just like at Opera and the vending machines we visited.

02:28They've been taken off the shelves in countries such as the UK, due to a skewed supply-demand ratio.

02:36At Opera, the queue situation is the same, with people standing despite the heat.

02:42Some are devoted to LeBouvoo.

02:44But others, well, not so much.

03:08Well, at the start, I thought that it was fun.

03:12It was just another internet trend, where they thought that this little keychain was really cute,

03:18and then it went wild all of a sudden, and people were going crazy for it,

03:22like scalpers were taking to resell them online, and I thought it was maybe going a bit too far.

03:28Yeah.

03:29Yeah.

03:29Do you own one?

03:30Do you own one of your products?

03:31No, I don't.

03:32I also don't.

03:34I think they're cute, but not for me.

03:36They're all the cute mystery figurines I would rather have.

03:41Do you own any, like, popcorn figurines?

03:43I own a couple.

03:44As I said before, we've been to some of the other ones, and I really like them.

03:50The toy was created by Kaseem Lung, an artist from Hong Kong,

03:54and has captured the attention of old and young alike.

03:58It brings back a childlike curiosity in those that buy it,

04:02like this customer who opened it at the train station.

04:06PopMod's revenue has surged by seven times,

04:10to reach $1.8 billion in 2024,

04:14compared to just $242 million in 2019.

04:19Well, the craze is here.

04:22Will it stay or will it go?

04:24Do you have a Laboobu yet?

04:26Or would you like to buy one?

04:28Let us know in the comments below.

04:30I'm going to take you to the first one at Shatley.

04:39It's actually right behind me.

04:40We're going to go there first.

04:41Then I'm going to take you to a store in Opera.

04:44And a third one is a unique vending machine that has been put up

04:47at one of Paris' busiest stations called Gardelion.

04:50So, let's go and let's see what this trend is really like offline.

Oneindia in Paris: Why Everyone Is Obsessed with Labubu | Pop Mart Craze Explained | Tourists React

Category

Transcript

Recommended