Labubu-maker diversifies into jewellery with new concept store

Labubu-maker diversifies into jewellery with new concept store

'Blind box' toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opens its first jewellery store in Shanghai on June 13, 2025. The jewellery concept store, called Popop, sells accessories adorned with its top-selling characters, including Labubu, Molly and Skullpanda. While Chinese consumption remains subdued in the face of a prolonged property downturn and uncertain macroeconomic future, Pop Mart's affordable and adorable toys have remained in high demand both at home and abroad, driving its share price up over 200 percent to date this year.

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