West Bromwich Albion are entering a transformative phase under new head coach Ryan Mason, who was appointed on a three-year contract in June 2025. Chairman Shilen Patel expressed confidence in Mason’s potential to make a significant impact on the club’s culture and performance. Patel emphasised the club’s commitment to being “pragmatic, adaptable, and resourceful,” acknowledging the challenges posed by Profitability and Sustainability regulations.
00:00West Bromwich Albion are entering a transformative phase under new head coach Ryan Mason, who was appointed on a three-year contract in June.
00:11Mason arrives from Tottenham Hotspur, where he played a pivotal role as assistant coach during their 2024-25 UEFA Europa League winning campaign.
00:21His coaching journey includes interim managerial stints at Spurs and a well-significant contribution to the club academy and first team.
00:32Chairman Shailen Patel expressed confidence in Mason's potential to make a significant impact on the club's culture and performance.
00:40Patel emphasised the club's commitment to being pragmatic, adaptable and resourceful, acknowledging the challenges posed by profit and sustainability regulations.
00:52Including player trading and cost management, ensuring compliance with PSR.
00:57Mason inherits a squad with a solid foundation featuring experienced championship players and emerging talents at the Hawthorns.
01:07The club's sporting director, Andrew Nesta, highlighted Mason's tactical acumen and player development expertise as key assets that align with the club's aspirations.
01:18His focus will be on blending youth and experience to create a balanced, competitive squad.
01:25As West Bromwich Albion embark on this new chapter, the focus is on building a team capable of competing at the highest level with a clear identity and sustainable growth.
01:36The club's leadership is committed to supporting Mason in his efforts to achieve these goals, ensuring a bright future for the baggies.
01:45In line with their ambitions, West Brom are actively strengthening their squad.
01:50Reports indicate that the club is closing in on their second summer signing with a medical schedule for an incoming player.
01:56This move underscores the club's intent to back Mason in assembling a competitive team for the upcoming season.
02:04With a blend of experience and emerging talent, West Bromwich Albion are poised for an exciting campaign under Mason's guidance.
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