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National World - LocalTV
  • 04/07/2025
West Bromwich Albion are embarking on a new journey with their recently appointed head coach, Ryan Mason, as hopes rise for a strong promotion challenge. After narrowly missing out last season, the club has turned to the promising young manager to bring fresh enthusiasm and clear direction to The Hawthorns.
We caught up with Charlie Haffenden from BirminghamWorld to discuss what Mason’s appointment signifies for Albion’s ambitions—and how the club aims to assemble a squad ready to compete effectively throughout a demanding season.

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Transcript
00:00West Bromwich Albion are embarking on a new journey with their recently appointed head coach Ryan Mason
00:09as hopes rise for a strong promotion challenge.
00:13After narrowly missing out last season, the club has turned to the promising young manager
00:18to bring fresh enthusiasm and clear direction to the Hawthorns.
00:22Mason steps into a squad that already boasts a solid base, experienced championship campaign players
00:30and a reliable core throughout the team and passionate supporters eager to see the club back in the top flight.
00:38His responsibility will be to sharpen their playing style, boost their attacking threat
00:42and build upon the defensive resilience that made West Brom a tough opponent last term.
00:48As the club transitions into this new phase, the goal extends beyond simply securing promotion.
00:55Mason is expected to help forge a distinct identity for the team,
01:01laying the groundwork for sustained growth and sustainability for a Premier League return.
01:05We caught up with Charlie Haffenden of Birmingham World to discuss what Mason's appointment signifies for Albion's ambitions
01:14and how the club aims to assemble a squad ready to compete effectively throughout a demanding campaign.
01:23So Charlie, starting with West Bromwich Albion and obviously Ryan Mason appointed as the next manager.
01:30A big statement. I mean, obviously he's a manager coming in and he's fresh ideas.
01:35He's obviously got some fantastic experience in the top flight, the highest level.
01:40You know, he'd been trying to be poached before and he decided to stay on with Ange Postacar,
01:44who obviously helped deliver that Europa League, which was fantastic for them as a club.
01:48I mean, it all sort of makes sense, you feel, for all parties involved.
01:53It gives him the chance, it gives him a platform, it gives West Brom maybe this ambition that they need to go on
01:58and have a bit of a fresh start maybe over the last couple of seasons,
02:02obviously with Carlos Corbrown's exit and then the return of Mowbray not quite working out and them falling short.
02:08So just firstly, your thoughts on Ryan Mason as manager and, you know, how were Albion fans feeling?
02:14What's the feeling around the Hawthorns ahead of the new campaign?
02:18I think it's a feeling of excitement.
02:20Obviously, it took so long to get the Tony Mowbray replacement in,
02:24but I think it was a lot of patience and consideration.
02:26Even with Mowbray, there was a lot of patience, but they made the wrong decision ultimately
02:30and I think they wanted to make sure that they made the right one this time around.
02:33They knew that the playoffs were already kind of over for last season
02:36and I think if next season they don't get in the playoffs,
02:39then this club could really just kind of be stagnated in the championship rather.
02:45Ryan Mason, he's not in a proper managerial role before and I think there are concerns over that.
02:50However, if you look at Chris Davies at Birmingham City, also coming from Tottenham,
02:53he's done so, so well.
02:56Ryan Mason as well, very highly thought of amongst the Tottenham backroom staff.
03:00And Posta Koglu, of course, not at the club anymore,
03:02but he really favoured having Mason amongst his coaching ranks.
03:05Of course, he was the one who took interim charge of Spurs on a couple of occasions.
03:09So there's obviously a lot of trust there.
03:12Is he ready for management?
03:13It's difficult to say, isn't it?
03:14I think the jury will be out for quite a while,
03:16but it's quite positive that he's got quite a few relationships at Tottenham.
03:20Potentially West Brom could take advantage of that in a transfer market.
03:24The likes of Mikey Moore and Jamie Donnelly have already been linked for potential loan moves.
03:29Those would both be fantastic signings, in my opinion,
03:31for West Brom can really take them forward, give them a bit of young energy into that team.
03:35And I think just in terms of the squad overhaul, it's likely to happen as well.
03:39Having someone like Mason in there who's quite raw, he's still quite young,
03:43seems to have a good tactical knowledge.
03:45I know that managers aren't necessarily that involved in their recruitment at West Brom,
03:49but I think they probably can tap into Mason's, maybe not experience because he hasn't got that,
03:55but he seems to have a decent mindset when it comes to it tactically.
03:59Yeah, the likes of Grady Dean Garner and John Swift, Semi Ajayi leaving the club.
04:03I think fans are actually quite happy to see them go because they were on high wages
04:07getting towards the end of their prime years and weren't quite having the same impact anymore.
04:11Those players will need to be replaced though.
04:13So you could argue that Ajayi has been replaced already by Nat Phillips joining.
04:17I think a pretty decent signing.
04:18Not sure what the fee is exactly, but it's likely to be pretty low.
04:21So you only have a year left on his Liverpool contract.
04:23And of course, he was only playing at the bottom end of the championship last season.
04:26I think that's a decent addition.
04:28He'd have a good impact and he's supposed to be a very creative player.
04:31Ryan Mason, I think we'll have a little bit of money to spend this summer,
04:34a little bit more than the likes of Mowbray and Corbran had in the past.
04:37So yeah, there could be quite a few exciting additions for West Brom and the team could look very different next season.

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