West Brom are preparing for a defining campaign under Ryan Mason, who begins his first full season in charge with a clear brief: stabilise the club and reignite their push towards the Premier League. We spoke with Charlie Haffenden of BirminghamWorld, who shared insight on how West Brom are approaching this crucial summer—where reinforcements are most needed, what’s changing tactically, and how Mason is shaping the club’s ambitions ahead of a potentially transformative season.