Birds Bakery HQ, Derby Jamie Bird, joint managing director of Birds Bakery, has spoken of its plan to introduce a new range of products to widen its customer-base and increase sales. It comes as the 106-year-old Derby-based business is expected to see turnover hit £35m in 2025, its highest for a number of years. The 62-store group plans build on this momentum by catering for more modern tastes and emphasising freshness, says Bird. Bird, the fourth generation of the family to run the business, joined in 2022, alongside his two young brothers. The major challenge for the management team is balancing mouth-watering, traditional offerings with more discerning choices.
