Another successful Local Media Solutions event from the Shropshire Star.

Transcript

00:00Hello I'm Claire Weaver I'm the advertisement manager for Shropshire Star and today we're

00:12here at our event for marketing helping support local businesses and how to get the best for

00:18their marketing in today's digital world. The Shropshire Star have reached more audience than

00:24they ever have done and today is about engaging with local businesses so that they understand

00:29what we have on offer and how we can support them. Well I'm delighted to be back in Shropshire this

00:35year again for the Shropshire Star presentations where hundreds of local businesses are going to

00:40be joining us to learn all about how to market their businesses more effectively in today's

00:46digital world. Even more importantly this year we're going to be focusing on branding and how

00:52local businesses with the tiniest of budgets can actually brand themselves effectively and compete

00:58with the bigger brands in the marketplace. So I attended this morning I found it very useful very

01:03helpful I thought Fiona was great I mean a whole broad of ideas she's introduced to myself and my

01:08colleague it's definitely stuff we'll be looking at in the future and I'd recommend for anyone to come

01:13along. Hiya so we've just attended the Shropshire Star marketing event and we found it really really

01:19informative we found there were lots of things that they've told us about paper marketing and

01:25also marketing on social media and things through Google and things like that and it's just been

01:30really useful to hear what they have to say. Hi I've attended the event today I thought it was really

01:34insightful particularly to know that it's not just the online factors obviously we do live in a digital

01:39age now but realising how many people do still read the newspapers and magazines has been really

01:44insightful so it's definitely something I'll take away from today's meeting. Yeah and I mean the deals

01:48they have for local businesses has been great the real offer for money is definitely something everyone

01:54should have a look at and they reward loyal customers which is which is always lovely to see

01:58especially in Shropshire. So the biggest takeaway from today has been that all different types of

02:03marketing they actually sort of intertwine with one another so that was something that we didn't really

02:08consider before whereas now we know that online marketing and offline marketing they function well

02:13together as a pair so we're really glad to have learned that so thank you. So I think the membership

02:18packages offered today are really good in terms of flexibility there's different offerings so the three

02:23different things with huge discounts across them all is really helpful we've got a big chain so I

02:28will need to take it to to them to authorize but any of the options that we go for is just going to be

02:33an ultimate help to our business.