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00:01Hi, everyone. In this video, I'm going to read an article from Axios, which I think is a good article.
00:08It's about the problem of having content online and AI being a threat to it.
00:15And I'm going to give you commentary at the end, and I'm going to read this because it's a short article.
00:19I'll read it for you and then give it commentary.
00:21Okay, so it says, Publishers face an existential threat from AI, Cloudflare CEO says.
00:27Publishers face an existential threat in the AI era and need to take action to make sure they are fairly compensated for their content, Cloudflare CEO Matthew Prince told Axios at an event in Keynes on Thursday.
00:42Why it matters. Search traffic referrals have plummeted as people increasingly rely on AI summaries to answer their queries, forcing many publishers to reevaluate their business models.
00:54Starting stat, 10 years ago, Google crawled two pages for every visitor. It sent a publisher per Prince.
01:01He said that six months ago, for Google, that ratio was 6 to 1. For OpenAI, it was 250 to 1.
01:08For Anthropic, it was 6,000 to 1.
01:11Now, for Google, it's 18 to 1. For OpenAI, it's 1,500 to 1.
01:17For Anthropic, it's 60,000 to 1. Between the lines, people aren't following the footnotes, Prince said.
01:24While search engines and AI chatbots include links to original sources, publishers can only derive advertising revenue if readers click through.
01:33People trust the AI more over the last six months, which means that they're not reading original content, he said.
01:39The future of the web is going to be more and more like AI, and that means that people are going to be reading the summaries of your content, not the original content.
01:50What to watch.
01:50Prince said that Cloudflare is working on a new tool that will stop content scraping.
01:55That's the easy step, and that's coming very, very soon.
01:58And every publisher you have ever heard of is on board, he said.
02:01Cloudflare, which provides a number of tech services, including cybersecurity and content delivery networks, recently launched a tool that obstructs bots that ignore no-crawl directives.
02:12The bottom line, Prince is optimistic that Cloudflare can pull this off.
02:18I go to war every single day with the Chinese government, the Russian government, the Iranians, the North Koreans, probably Americans, the Israelis, all of them who are trying to hack into our customer sites.
02:28And you're telling me I can't stop some nerd with a C-corporation in Palo Alto?
02:34So what do you think of this?
02:36Do you think it's still worth writing articles, given that a lot of people are just going to read the AI summary?
02:43I think it's going to change things a lot, and maybe for some sites it's no longer worth writing articles.
02:50But if you like writing, it might still be worth it, but you might get a lot less traffic in the future.
02:56Okay, I hope you enjoyed. Please subscribe or follow for more.
