YouTube Analytics Tutorial 📊

Watson Tech World

Discover how to harness the power of YouTube Analytics with this comprehensive guide! Whether you're a seasoned YouTuber or just starting out, understanding analytics is crucial for growing your channel and optimizing content. From navigating YouTube Studio to diving into advanced analytics features, this tutorial covers you need to know to eventually master YouTube Analytics. --- YouTube Studio: https://studio.youtube.com YouTube Analytics: https://www.youtube.com/analytics --- Get my coloring book, Watson the Time-Travelling Dog 🐕🦖👇 https://watsoncoloringbooks.com/book1-locations/ --- 00:00 Intro to YouTube Studio and YouTube Analytics 01:18 MrBeast: a master of YouTube analytics 02:42 Content in YouTube Studio 03:22 Getting analytics info on a single horizontal video 04:12 Getting analytics info on a single shorts video 04:35 YouTube Analytics menu 05:34 Advanced mode with basic dashboard 06:43 Different data views in Advanced mode 08:30 Exporting content type data to a Google Sheet 09:09 Exporting content data to a Google Sheet or CSV file 09:30 Explaining Google Sheet with analytics data 10:33 Sorting the Google Sheet with analytics data  11:02 Discussing the YouTube metrics 12:12 Downloading data as a CSV file or TSV data 12:55 Simple visualization code with Python 14:15 Conclusion --- #YouTubeAnalytics #YouTubeStudio #YouTube #YouTubeTutorial #YouTubeTips #VideoAnalytics #DataAnalysis #DataAnalyst #DataAnalytics #GoogleSheets #DataVisualization #Python

Transcript

00:00Hi everyone. In this video I'm going to do a tutorial on analytics for YouTube

00:07Studio. So if you have a YouTube channel you can learn, you can analyze and learn

00:13how to use the analytics to hopefully eventually improve your YouTube channel

00:17or get more views, subscribers, etc. And if you eventually want to make a YouTube

00:22channel this can also be useful for you because analytics can be very

00:26important to learn how to improve your videos and more. And the first thing the

00:34first thing you're going to do is you're going to be logged into your YouTube

00:40account that's probably a Gmail account and you can go click on here the go to

00:45YouTube Studio and this will go to something like this and if you or if you

00:53prefer you can just go to studio.youtube.com and it it'll redirect to the

00:58same thing. And by default you have the dashboard, content, analytics, community

01:04and so on. In this video I'm mostly going to focus on the analytics part and a bit

01:10of the content. So anyway these first three are important. In this video I'll

01:15focus on the analytics. Okay right now I'm going to do a quick tangent to mention

01:20about Mr. Beast. I don't know if you know about him or if you're a fan but I mention

01:25him only to say that yeah look he's got more than 400 million subscribers. He's

01:31got on this channel about 85 billion views and he probably has more than a

01:35hundred billion views across all his channels. This is in English he's got a

01:40Spanish channel and other languages he translates his videos to and he's one of

01:46the most famous youtubers but specifically I'm mentioning him to say

01:50that I think he's basically a genius with regards to YouTube analytics. If you

01:54watch any long-form interview with him he often will mention about YouTube

02:00analytics and one of the reasons he became one of the top youtubers is he's

02:05put a tremendous amount of effort into learning about YouTube analytics, diving

02:10deep into that, you know, what is a good thumbnail, what is a good title, etc, etc,

02:15having more just more retaining the viewers and so on. You know there's a lot

02:23of depth you can go into but this person is one example of someone who knows

02:29analytics really really well. Okay so that was just briefly mentioned him and he's

02:35really great at analytics and you can learn about a lot about YouTube

02:39analytics from him and an interview. Okay so going back to the dashboard here

02:44let's go to content. So content you can see like this channel content and first

02:54you'll see the videos and videos are basically defined as the horizontal videos

02:59and the shorts are the vertical videos and as the time as of the time I'm making

03:06this video shorts are limited to three minutes. I think they used to be limited

03:10to one minute and anyway so videos are horizontal videos and shorts are the

03:17vertical videos and you can get analytics and information on both of them. So let's

03:22say for example you wanted to get information about my video about con.bn or

03:27Kanban and let's say you got here and you can get on the left side you can see

03:36analytics so each one of the videos you can actually get analytics for any given

03:41video. So you can see number of views, watch hours, subscribers and so on and then you

03:49can see the number of views in the last 48 hours and this other useful

03:53information and then you can go to advanced mode and get lots more useful

03:58information. I don't think this is very useful probably for just one video or it's

04:03not as useful. To me the analytics is much more useful when you're looking at all

04:07your videos or comparing them. And then going back to here the content if you want

04:13to see shorts for example this is a short I made. This was a short I made from a

04:19turtle video this is kind of an alternative to Google Keep or something like that and

04:27you can get analytics on this on your shorts and similarly you can go the

04:31advanced mode and get lots of info that way. Now going back to dashboard when I go

04:37to the analytics here and this is where I'm going to dive deep into the really

04:43useful stuff. So here we can see this is kind of an overview of the last 48 hours

04:51got only office it's doing okay I've got some this video has been doing decently

04:58well so that's good and then we can see the last by default I think it goes to the

05:04last month or the last 28 days and you can choose to go seven last seven days last 90

05:09days last 365 lifetime or custom so on I'm going to do the last 365 days my

05:16channel is less than a year old you can see here I've got a little bit over 200

05:21hours of watch hours and more information there but again it you can change to

05:29however whatever time frame you want and then this is the very useful thing now I'm

05:35going to show you advanced mode. Advanced mode is where it really is incredibly

05:40useful okay so showing all my content here you can see we've got a dashboard

05:49here and we've got a you know the chart you can see that information and by

05:56default it goes to line chart but we can see for example bar chart it's very very

06:01useful and you can see here for example these are my top videos by views so

06:09views by content so these were all shorts we can go to watch hours my best video

06:16is actually cloud for the workers video which is kind of interesting 18 hours over

06:2118 hours we've got a turtle open source note-taking app Libre translate video I

06:26did a video on Google Gemini 2.5 I did a video on fellow AI okay so this is you

06:35know a basic dashboard but it becomes incredibly useful when we use

06:40spreadsheets and I'll show you later now this is content we can go to traffic

06:45source these information on traffic source for example YouTube shorts YouTube

06:50search suggested videos shorts feed and yeah so I've gotten most of my views

06:57from the shorts feed that makes sense for the short videos you see geography the

07:03different countries I have an Instagram channel with almost 2 million views and a

07:10lot of them from my South America this is my tech channel it's relatively new I'm

07:17hoping to get a lot more diversity with countries but this is what it is right

07:22now you can see cities the viewer age for example the majority of my viewers are

07:33between 18 and 44 and I think that's kind of interesting you can see viewer gender and

07:41earlier I don't know why this okay okay so basically about 81% of my viewers are

07:55male I don't know why there's a difference between this and that but at least

08:01earlier it showed it as so it's about 20% female about or about 19% female about

08:1181% male hopefully that's it gets more gets closer together and then for the

08:18the date you can see this and then this is something to me content type that's

08:24very useful so you can see the horizontal videos how many views have you gotten

08:28for horizontal videos shorts and so on okay now what I want to show you is

08:32something incredibly useful which is Google sheets or CSV so you can actually

08:36export this to a Google sheet automatically and I'm going to show you that and you

08:45can see here so the videos the horizontal videos got this many views this many

08:50watch hours a lot more watch hours and the shorts got that many views this many

08:54watch hours and so on the average view duration it makes sense that shorts are

08:58because they're much shorter it would make sense they have a much shorter view

09:01duration I'm really hoping to get this up and I'm learning a lot hopefully I'll

09:06be able to get that up okay so that was by content type but this is much more

09:11useful which is the content this is the one far on the left and what I'm going to

09:15show you how to do is make a Google sheet and I'll discuss a bit about this the

09:19Google sheet you could also download the CSV and I think that downloads into a

09:24zip file three different CSV files and I'm just going to open a CSV file here so

09:34what this is is content this is the YouTube ID for your video so I'll show you

09:41an example this video anytime it's a youtube.com slash watch question mark V

09:49equals this is the ID of the video so the part after the equals

09:54and for example here you can see a Google Drive and Google Docs Google Drive and

10:02Google Docs and then the title is this is the title this is the publish date

10:08duration this is in seconds so that's how long each video is the number of views

10:13that each video got the watch hours so hours is that subscribers average view

10:21duration that's in hours minutes and seconds impressions that's a number of

10:26times people see it and the impression click-through rate so that's the

10:29percentage of people who see the thumbnail who actually click on the video

10:32and then now is where it becomes very useful we can sort for example we can do

10:38data sort range and then sort by the watch hours I'm going to do it descending and then the

10:48first one that's deferred that's like them all summed up together we can delete that

10:53later so for example my cloudflare workers video got 18.22 hours and if you

11:00want to grow your channel this is probably the most important metric the watch time

11:04or hours because this determines if you're able to get YouTube ad money and

11:10basically the more hours that people watch the higher chance that they can

11:14YouTube can put ads and if you want to get monetized you have to have more than a

11:22thousand subscribers at least for horizontal videos and 4,000 hours of watch

11:26time within a year so this is probably the most important metric and then I'd

11:31probably say subscribers and views are probably the the next most important

11:35metrics and then yeah all of these are important though I'd say from here to here

11:41they're all very important but by far the most important is watch hours and then

11:46probably next to be views and subscribers and then the average view duration yeah

11:51all of these are important it's hard to say which is the most but definitely

11:55watch hours is the most important and what I wanted to show you now is I showed

12:03you earlier here did I show you let's see here

12:11okay going back to here we can download as a CSV file I don't have enough time to

12:18show you that but it's probably going to be three different CSV files and from here

12:24you can download also as a CSV or TSV and what I want to show you is how you can visualize some of

12:30this data so I downloaded as a TSV just because some of these have commas and dealing with parsing

12:37is kind of annoying if if it's comma spaced and you also have commas and some of the data so what

12:43I'm going to show you is a basic some basic visualization of some of this and if I'm going

12:47to use Python but you can visualize this data however you want or even in Google sheets if you

12:53know how to visualize in Google sheets okay so by default the name is going to be an untitled

13:01spreadsheet and then I I downloaded it as a CSV so I'm using pandas here and you don't need to

13:09understand this code but what I'm doing here is I just imported this data and I I downloaded this you

13:16know a few minutes before some of this might be different than the most recent but it should be

13:21pretty similar and what I'm doing here is I'm cleaning up the data and I'm going to make a chart

13:27and visualizing the data can be very very useful so you can do that with the analytics if you if you

13:34don't know Python or coding language you can try to visualize it in some other tools there's some

13:39free online tools you can download the CSV and use them but this is for example a very very useful for

13:46me so I mentioned for example cloud for workers you see views so it's got like 189 views and about 18

13:5615 hours of watch time this one here has about 93 views okay that's a bit of an outlier this Libre

14:05translate video has almost 15 hours of views 15 hours of watch time and over 400 views and so on and

14:14then basically what I if you dive deep into the data you can learn a lot and yeah and you can do things

14:24like a b testing and ideas and you can try to always improve your channel

14:29and a lot of youtubers will try multiple different thumbnails to see what does well they'll try different

14:38titles what does well and so on but a lot of this is done with the analytics and so yeah I hope you

14:43enjoyed this video this was some of the basics of YouTube analytics and if you want to have a

14:48successful YouTube channel analytics can be very useful okay I hope you enjoyed this video please

14:55subscribe to or follow this channel see you in the next one

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