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Klaviyo CMO Jamie Domenici talks navigating business growth with the uncertainty of tariffs
Business Insider
Follow
6/25/2025
Jamie Domenici, Klaviyo's CMO, discusses building long-term customer relationships. "You have to know every single interaction with them," she said.
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Tech
Transcript
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00:00
I have never seen the CMOs so close to the economy.
00:05
They have to be economics professors right now.
00:12
Well, Klaviyo, we work with B2C companies,
00:15
and every B2C company is trying to navigate uncertainty,
00:18
and specifically around tariffs.
00:20
Tariffs have created a lot of confusion in our space.
00:24
CMOs are trying to figure out inventory,
00:27
how do I drive growth, and how much growth do I drive?
00:31
Do I have enough bottles on the shelf to go sell them?
00:35
And so at Klaviyo, we're helping customers navigate that
00:38
and use the tools that they have, email, SMS, marketing, and support,
00:43
to really figure out how they can create the best environment for their customers,
00:47
but how they can also navigate these uncertain times.
00:50
Klaviyo launched the first B2C CRM this year,
00:53
so now we help customers not only market,
00:56
but they also can support their customers right in one place.
01:00
So what we're trying to help customers do is just manage every single customer touchpoint,
01:04
every single customer conversation,
01:06
so that they can connect better with their customer,
01:09
and build this longer-term relationship.
01:12
And when you think about that with tariffs,
01:14
you are now going to go back into your customer base,
01:17
and you want them to buy their second product,
01:19
buy their second water bottle,
01:20
buy the top that matches their pants.
01:22
And to do that, you have to actually know your customer.
01:25
You have to know every single interaction with them,
01:27
and that's what we do at Klaviyo, and we do really well.
01:29
At Klaviyo, we really believe in the creators, right?
01:33
We are trying to empower creators to own their destiny,
01:37
and that can be from somebody who's just starting a business.
01:41
They start an Etsy store, and they want to sell a bracelet that they created,
01:44
all the way to the enterprise.
01:46
So when I think about our brand,
01:48
it is giving and empowering those creators to own every single conversation with their customer,
01:54
from start to finish.
01:56
So from the first time they come to your website,
01:58
to that second purchase, to that third purchase,
02:01
to if they need to come to you and ask a question for support,
02:04
we want to help you manage all of your sort of front-end conversations with your customer,
02:09
and we want our brand to help expand and grow to facilitate that for anyone.
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