00:00We have a principle that we call with, not for, and what this really means is that if we look around a room and don't see enough representation there for the work and the product that we're building, we need to bring more people into the conversation far upstream at the strategy phase in order to be building with the audiences that we intend to serve.
00:21For example, considering daters struggling on our app who tell us they are struggling because of ADHD.
00:34And so those are moments where we bring in partners like understood.org or disability in or members of our own team who identify as having ADHD so we can really think through the strategic problem far upstream with more voices included in the conversation.
00:50Hinge has grown a lot in the past few years, which we are really excited about, excited by.
00:57And much of that growth is coming from the product experience itself serving daters needs.
01:03We focus very much on getting people off the app into dates and that is exactly what we measure, which is very unique to the category.
01:11And so when people meet and start a relationship, there's no stronger word of mouth or organic growth that comes from a dating product that is really serving the needs of its users.
01:24About half of our audience base are Gen Z. So we're continuing to do work to really engage Gen Z in compelling ways in audiences and channels they're at.
01:34We've been playing around a lot lately with channels like Substack and working with creators who are writers, writing stories of couples who have met on Hinge.
01:43So there's a lot of really interesting content there. Later this year, we are launching Hinge in Latin America, in Mexico and Brazil.
01:50So a lot of really exciting efforts to bring Hinge to those two markets.
