Skip to player
Skip to main content
Skip to footer
Search
Connect
Watch fullscreen
2
Bookmark
Share
Add to Playlist
Report
Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
Business Insider
Follow
6/26/2024
Chime CMO Vineet Mehra describes how brands can attract customers of the future by staying curious and experimenting. Mehra was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Category
🤖
Tech
Recommended
1:37
|
Up next
CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin
Business Insider
6/26/2024
1:45
How the CMO role has evolved, according to Haleon's Katie Williams
Business Insider
6/25/2024
1:23
Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
Insider
6/24/2024
1:13
Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare
Business Insider
6/27/2024
2:11
Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results
Business Insider
6/26/2024
3:08
CMO Dara Treseder talks Autodesk's Flow Studio and how AI is shaping the job landscape
Business Insider
6/28/2025
1:30
CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
Business Insider
6/25/2024
1:24
How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization
Business Insider
6/25/2024
1:00
"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp
Business Insider
6/27/2024
1:25
Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
Business Insider
6/26/2024
1:59
Canva CMO Zach Kitschke shares how the brand keeps community at its core
Business Insider
6/21/2025
1:12
SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes
Business Insider
6/26/2024
1:57
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
Business Insider
6/26/2024
3:12
McCormick CMO Tabata Gomez shares how she restructured her team's workflow to be more 'agile'
Business Insider
6/27/2025
1:41
Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"
Business Insider
6/26/2024
3:35
Lyft CMO Brian Irving talks 'customer-obsessed' marketing and product development
Business Insider
6/19/2025
1:17
Authenticity to oneself and one's brand are they keys to success, says Aba Blankson, CMO of NAACP
Business Insider
6/25/2024
1:17
Why the CMO is the one executive who needs to stay the closest to culture, according to Jackie Jantos of Hinge.
Insider
6/25/2024
3:07
CMO Yves Briantais talks about how Carlsberg is innovating: 'It's not about beer, it's about beverages'
Business Insider
6/28/2025
3:02
"Don't run too fast" – the best advice Delta CMO Alicia Tillman received
Business Insider
6/25/2024
2:08
Lego CMO Julia Goldin shares the secret to successful partnerships with brands like Star Wars and Formula One
Business Insider
7/18/2023
2:18
Klaviyo CMO Jamie Domenici talks navigating business growth with the uncertainty of tariffs
Business Insider
6/25/2025
1:54
Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer
Business Insider
6/26/2024
3:28
Reddit's CMO, Roxy Young, talks about how brands should connect on the platform
Business Insider
6/28/2025
1:10
How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu
Insider
6/26/2024