00:00Elizabeth, are you also using creators and influencers to build campaigns?
00:08Sure. For us, absolutely. The answer is absolutely.
00:12And as I was talking about earlier, we want to use them in really relevant, sort of meaningful ways.
00:20And so, you know, I'll give you just a recent example.
00:25We are partners with the USGA, and for those of you out there that don't know, all about golf.
00:34And Tony Finau is one of our great brand ambassadors.
00:40And why I think this story is important, he's an incredible family man.
00:46And for me, it's all about sort of making connections with our customers.
00:51So the end of the tournament is on Father's Day.
00:53And he is a family man of six, he has six children.
01:00And we asked him and his children to write Father's Day cards to him.
01:07And he was able to read those for the first time right before the tourney started.
01:13And for me, it was always about just the relevance, the meaning, and the meaningful sort of connections there.
01:24And, you know, I think that's what it's all about, as we think about using those, you know, influencers sort of real time in moments like that.
01:35And it was also about being social first, which I think is incredibly important in terms of sort of how to leverage the influencers in the right place at the right time with the right customers.
