- 09/06/2025
Categoria
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CurtaTranscrição
00:00Tchau, tchau.
00:30Tchau.
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06:06E essa é a forma como um programa de programação apenas de milhares de pessoas
06:08se tornou a A.B. InBev's most successful banner campaign ever.
06:16Este não é apenas um cão, é um Caramelo, Brasil's favorite cão.
06:21O cão de memes, vídeos, músicos, até um pedido para apresentar em nosso dinheiro.
06:26Despite tudo isso, Brasil's most popular breed não é oficialmente um cão.
06:30O Caramelo é considerado uma Viralata, uma mutt.
06:34That's why it's by far the most common dog in Brazilian shelters.
06:38A lot less likely to be adopted than purebreds.
06:41So, if what they lack is a pedigree, who better to give it to them than pedigree?
06:46Introducing Pedigree Caramelo, an initiative to give Caramelo's everything the so-called purebreds have.
06:53We started by asking a Brazilian superstar to enter her Caramelo in a dog show.
06:58We knew her dog would be rejected and that her outrage would break into the culture.
07:03And, of course, it did.
07:06That's when Pedigree joined in.
07:08Officially launching the project and everything we were about to do for the Caramelo's.
07:13Like the biggest canine genetic research on a mutt in history.
07:17Diving deep into the Caramelo's DNA.
07:20The first official Caramelo kennel club.
07:23Issuing DNA-based Pedigree certificates.
07:25Also, the biggest kennel club in Latin America.
07:28Then, the Caramelo show.
07:30A dog show dedicated to Caramelo's.
07:33With a huge adoption fair for now-certified Pedigree Caramelo's.
07:37And our new packaging featuring, for the first time ever, a mixed-breed dog.
07:42The response was overwhelming.
07:44Not only did people side with us, but also the world's largest purebred dog organization,
07:55the FCI, which announced that from now on, Caramelo's would be allowed in their shows.
08:00And that's not all.
08:01We turned the most common mutt into the most adopted breed in Brazil.
08:13Being a Brazilian dog.
08:14These caramel-colored mutts of Brazil.
08:15Caramel-colored dogs.
08:16Vira Laza Caramelos.
08:18From the street to the spotlight.
08:19After being overlooked for decades, they're now inspiring pride.
08:23Aim to transform Caramelo affinity into action.
08:26And that's how we became Pedigree.
08:28The official food of the Caramelo.
08:31Every Brazilian still talks about an unforgettable promotion from the 80s.
08:36Prize on the stick.
08:38People having an ice cream could win another if the stick came with a free ice cream message engraved in it.
08:43There's nothing more Brazilian than to check for a prize on the ice cream stick.
08:46It happened 30 years ago, but it remains in the conversation to this day.
08:55Just ask the Brazilian in the room.
08:58KFC is launching its own ice cream.
09:00People know us for our chicken.
09:02Now we want them coming for ice cream too.
09:04So we thought, what a better way to do it than to bring that love promotion back.
09:08O osso do frango acabou de me dar um sorvete.
09:34Eles fizeram simplesmente um osso premiado.
09:37Toma!
09:38É o osso premiado.
09:39O frango favorito é o KFC.
09:41Mas a minha sobremesa era sempre no Mac.
09:43Agora esquece.
09:44Agora é tudo no KFC.
09:45É bom.
09:46É bem.
09:47É bem bom.
09:48Como que dentro do frango tá escrito esse frango?
09:50A promoção doce e premiado do KFC fez tanto barulho que os caras originais da promoção resolveram dar KFC no palito deles.
10:04On December 11, 2024, TikTok launched a bookstore.
10:13Three days later, we got an email from the Rio de Janeiro City Hall to make a partnership with UNESCO to promote the city as the World Book Capital in 2025.
10:22Wait, TikTok in UNESCO?
10:24Yes, you heard it right.
10:27TikTok presents...
10:28The Most Watched Bookstore.
10:32A mobile phone-shaped bookstore that impacted millions of readers.
10:37People have the misconception that TikTok is only about silly content.
10:40To change the minds and prove that TikTok has content worth watching, we brought one of our most prestigious niches off the screen.
10:48The BookTok community.
10:50The biggest book-loving community in the world with over 60 million videos.
10:57So we did it with a classic, tiny, paper-filled bookstore in the heart of Sao Paulo.
11:02Designed to make skepticals, finally realized that TikTok's content is not as superficial as expected.
11:08The selected books were the ones that went viral on the platform.
11:13From 150-year-old classics to new releases.
11:17And if people thought TikTok was emptying bookstores, this one was packed for seven days straight.
11:22Thousands of people lined up for hours, every single day.
11:27Alongside authors, creators, and the media.
11:30And in a country that ranks as the fifth worst in reading worldwide, TikTok Bookstore became a bestseller.
11:36Over 1,000 people engaged with the titles on day one.
11:41100,000 books are flying off the shelves on Polista Avenue.
11:51A book became a bestseller again after 150 years.
11:56The search for books and for TikTok skyrocketed.
11:58So our bookstore had to grow.
12:01And it is.
12:02Reaching Rio de Janeiro, New York, and Mexico.
12:06What was once seen as a superficial network has now become UNESCO's official partner.
12:11Turns out, one tiny bookstore rewrote what TikTok stands for.
12:15Buying votes during an election is a serious threat to democracy.
12:27But in Brazil, something is undermining democracy even more.
12:32A high level of abstention.
12:34It was the biggest number of left voters in 20 years.
12:38O Burger King está com uma campanha de compra de votos de brasileiros.
12:55É isso mesmo que você ouviu.
12:56Just one week before the council elections and when political ads were all over the media.
13:01We launched a simple ad.
13:04O BK tem uma oferta pra você.
13:05A gente quer comprar o seu voto.
13:07É sad.
13:08Mas calma, você pode votar em quem você quiser.
13:10A gente compra qualquer voto.
13:11A intenção foi que mais pessoas pudessem votar em...
13:14Presente o seu comprovante.
13:15Uma das unidades participantes.
13:17Você vai ganhar uma batata média ou uma ônibus média apenas por votar.
13:21Brasileiros might have lost their taste for politics, but they surely have won for our food.
13:27Olha o tamanho da fila que está aqui.
13:28Todos os lugares deveriam fazer isso.
13:30Com você pensar, eu só votei por causa do BK.
13:31Eu vendi meu voto para o BK.
13:36Even the new elected mayor of an 800,000-person city showed up at BK.
13:41A batata aí é lógico que eu vim buscar a vinha.
13:43The moderator of the main debate supported our initiative.
13:47Burger King está fazendo uma campanha muito legal.
13:50So, yeah, we plead guilty.
13:53Guilty of driving more than 180,000 voters in just one day.
13:58Which represents seven times the gap between first and second places in the São Paulo elections.
14:03A gente luta pela democracia de uma maneira divertida.
14:05Guilty of giving our restaurants and franchisees their best Monday ever in sales.
14:10A gente faz qualquer coisa por uma batatinha.
14:13And guess what?
14:14The abstention rate decreased compared to the last municipal election.
14:18Can we say it was because of Burger King?
14:21No.
14:22Can we say it was not because of Burger King?
14:24No.
14:25Yeah.
14:26Para mim desfato.
14:30Boa, boa.
14:31AMMT is a therapy modality that combines music, rhythm, and movement to improve speech.
14:41During a session, therapists and kids sing two-syllable words while tapping to the rhythm,
14:48activating the motor cortex, and enhancing neural connections related to movement and coordination.
14:54Access and equity to skilled therapists is a huge challenge.
14:58It can be cost prohibitive.
15:04Autism Rocks is the first music game ever to use AMMT to help minimally verbal autistic kids find their voice.
15:12Accessible for free, it turns legendary songs donated by Warner Chappell into part of speech therapy.
15:18First, we replaced their full lyrics with meaningful words or expressions for autistic children in multiple languages.
15:25Then, we mapped them to the melody of the songs.
15:27This way, players vocalize two-syllable sounds while tapping buttons,
15:32activating brain areas tied to speech and learning, the foundation of AMMT.
15:36Now, one of the most popular game genres is an accessible tool, playable with home gaming instruments or just a keyboard tap.
15:58The video games have connected the boys together.
16:07Yeah!
16:08She loves music, and music is really what keeps her motivated and makes her happy.
16:16And now, it can help her with her speech.
16:18Thanks, buddy!
16:20We're finally getting somewhere.
16:22I was so happy for him to just say the word mommy.
16:26Mommy, mommy, baby!
16:28Do a job!
16:31Hello!
16:32Hello!
16:33Help me!
16:35Great job!
16:36Me!
16:37Mommy!
16:38Mama!
16:39Yeah!
16:42Bye-bye!
16:45Racism in football is explicit.
16:47...sexualist supporters who were allegedly making monkey noises during the game.
16:51But so is Corinthian's fight against injustice,
16:55against racism and against the cowardice to fight them.
16:59So for the launch of the New Corinthians kit, we didn't launch the New Corinthians kit.
17:04We launched a commitment.
17:06Nike and Corinthians present Sport the Fight.
17:09We turned an old purchase step into a new tool against racism, the anti-racist terms and conditions that you have to sign if you want to put on the jersey.
17:19Online, where terms and conditions usually usually are, and on paper, available in over 300,000 stores, in each section, a true racial education class, made in partnership with the Observatory for Racial Discrimination in Football.
17:35It's supported by Corinthian's biggest anti-racist figures, a record-breaking sellout in just 40 minutes, Brazil's greatest football icons brought terms and jerseys to social media, generating thousands of public displays of commitment.
17:54The biggest virtual influencer in the world wore the jersey for what it stood for, and one of the biggest strikers in the Americas, who plays for one of Corinthian's biggest rivals, did it too.
18:07Gabigol appeared with the Corinthian shirt.
18:09It was flagrated.
18:10This shirt has a racial issue in it.
18:14The media got the message and spread it further than we ever could.
18:18Demonstrating that the anti-racist struggle is bigger than the rivalry between clubs, it's bigger than football itself.
18:31The Black Jersey became one of Corinthian's best-selling kids ever, convening 40 million fans to be anti-racist.
18:40Ugh, that's all.
18:413 years of time...
18:41The Black Jersey said a racial issue in the world is no longer than the world is.
18:44The Black Jersey said the only one has been gripped, in the world is a great cause of desire.
18:45This is the only one has been gripped, in this country that's called the colaboration of the FIJF, the CIA, the CIA, the CIA.
18:45These are the things we have to do to carry out, we have to carry out, it's good to carry out, it's good to carry out, it's good to carry out.
18:47The Black Jersey said the coronavirus in the world is no longer than a global thing.
18:48That's all theчеist of the party of the country that we could do, the British people were there, it's no longer there, it's good to carry out.
18:50So we can't do it for you to add?
18:51If we can't do it the same well there.
18:52Eu quero saber o que a amor é
18:58Change this lonely life
19:06Eu quero saber o que a amor é
19:13Change this lonely life
19:21E a nossa dieta, sem fritura
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