Is tourism possible without overcrowding popular destinations?

euronews (in English)

Is tourism possible without overcrowding popular destinations?  How can we continue to travel without overcrowding the most attractive destinations? In this episode of Smart Regions, we travel to Transylvania to discover innovative tourism solutions, such as home dining with locals in rural areas.  In partnership with the European Commission  READ MORE : http://www.euronews.com/2025/06/23/is-tourism-possible-without-overcrowding-popular-destinations  Subscribe to our channel. Euronews is available on Dailymotion in 12 languages

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00:01Who doesn't love to travel?

00:03Today we're visiting Count Dracula's Castle in Transylvania, Romania.

00:07This destination attracts 1 million tourists each year.

00:10Travelling is a passion, but tourism also presents many challenges.

00:14The European project Tourism in Balance is being launched to rethink the sector.

00:21Most tourists want to see some highlights or travel the same place others go.

00:27How can you entice them to go just to another spot that is less crowded but also very interesting?

00:39Six European cities, including Rome, Amsterdam and Brasov in Romania,

00:43are working hand in hand under the leadership of Brady University of Applied Sciences.

00:49The main goal is to help the partners to improve their strategies and policies

00:55to overcome over-tourism by distributing the tourists in time and space.

01:03The partners meet in Brasov in the heart of Transylvania to share strategies.

01:08This city, with its great tourism potential, aims to learn from the challenges already faced by its partners,

01:14such as Amsterdam or Rome, to avoid overcrowding.

01:17Our main goal is the sustainable development of the entire metropolitan area, both urban and rural.

01:26So, if we manage to redirect tourists from the most crowded areas to the less crowded ones,

01:34we will have benefits for the entire community.

01:37This project has cost approximately 1.75 million euros.

01:43The European Union has financed 80%, while the remaining 20% comes from the partners.

01:49One of the region's flagship initiatives to redistribute tourism is the Gastrolocal Programme.

01:55Residents in these rural areas open their homes to offer home-cooked meals,

02:01at a fixed price of 16 euros, under the supervision of health authorities.

02:08Gastrolocal is an association that has been founded in our localities

02:12due to the fact that tourists who visited the area

02:17have no place to serve the food.

02:19One of the conditions is that 70% of the products must be locally sourced.

02:27The products are bio-produced, made by the producers of our localities.

02:35So, there is no difference.

02:37What we consume in the family, the food we serve as tourists.

02:42This gastronomic experience benefits residents, local producers, and tourists alike.

02:49It offers a unique opportunity to discover the region, away from mass tourism.

02:53Music

03:10Music

03:11Music

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