Pour The Future of Video Paris le 9 avril dernier au Pathé Palace, Marius Leichte, Senior Manager - International Business Development chez Virtual Minds, répond aux questions de The Media Leader FR.
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00:00I'm Marius Leichter from the Virtual Minds, responsible for the international business development.
00:06And Virtual Minds is looking into how we can transform TV advertising for broadcasters within Europe.
00:15So in the era of digital video and entertainment, I think it is very important for broadcasters to one,
00:21see the value that they have and that there is potential that they need to uncover.
00:25And second, that the demands of the advertisers have changed.
00:30So think about the value you have and how can we actually emphasize that.
00:34So how can we open up the way we sell Linear TV to the CMOs of today?
00:40Because the brands that are the big advertisers in broadcasting changed and so do the demands.
00:45And there is value in this era where everybody tries to buy video and broadcasting is premier video content.
00:53So a lot of things we can do, looking into real-time data, looking into new ways of currencies, new ways of buying,
00:58and also into new ad products that are available now on digital platforms.
01:03I think that European initiatives are very important because we have a unique market.
01:12And if you look at the Austrian market, they launch now a Linear TV live currency and they create advertisement based on that.
01:20And that's the examples we see in Europe that could be a role model for everyone because we have specific needs here.
01:26We have fragmented market and it's also up to us to evaluate and to help our broadcasters and our traditional media houses to prevail in this because there is value.
01:38So we need not to look too far ahead, but to look in the models around that we can see from maybe Germany, from the French market, from the Austrian market or the UK market.
01:48Because I think we can, the best is that we learn from each other and we collaborate because I think the play in here is bigger than individual interests.
02:08So we can see if we learn from each other and we're going to be able to see from each other and we're going to see from each other.