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00:00Get back to our regularly scheduled program, The House of Fab.
00:03Three, two, one.
00:05On this episode of House of Fab, we have to come up with a new commercial.
00:10Oh, yes!
00:11Sounded like a porn video.
00:13Yes!
00:14It was a little over the top.
00:15What are the next steps?
00:16The next step is I have to go.
00:19Happy birthday!
00:21I don't know how I'm supposed to have a life with deadlines like this.
00:24You're going to do online dating?
00:26No!
00:27Okay, I think I have a prospect for you.
00:30Like a dating prospect?
00:33I've been forecasting what's going to be hot in the marketplace.
00:36Cannot give a big old girl like me a big old wedge.
00:39These people don't know what the hell they're doing,
00:40and they're not used to dealing with a G like me.
01:00Hey guys!
01:07Hey guys!
01:08Hey!
01:08I'm Sandra.
01:09I'm the Senior Vice President of Marketing for JustFab.com.
01:13Hi guys, I'm Sandra, I'm the Senior Vice President of Marketing for JustFab.com.
01:26Today I'm meeting with the creative team to brainstorm concepts for the new JustFab commercial.
01:30We've been running our office commercial for about 18 months now.
01:34It's done phenomenal.
01:35It really resonated with our customers, so I really want to take a look at what we did
01:39right and just go through the commercial because we are going to be shooting a new commercial.
01:45So let's take a look.
01:47Wow, now that is what I'm talking about.
01:50Oh, God, no, they didn't.
01:55How much?
01:56$39.95.
01:57All right.
02:00Our last commercial was a huge success, so we need to build upon a strength and create
02:03an even better product this time around.
02:06Why do we think it performed so well?
02:08For the first time I actually saw it on television, I think I was in the kitchen or the bathroom
02:13and I heard it and I was like, and I ran out and I saw it.
02:16I'm Lianca.
02:17Being a photoshoot producer, I tend to think visually.
02:20But hearing the audio of the girls moaning, it definitely grabbed my attention.
02:25How do we make this one different?
02:27And still on brand.
02:28And still on brand.
02:29I'm Allison.
02:31I'm your art director at JustFab.
02:35My favorite JustFab ads have a slightly edgy tone to them.
02:38What would be the most disruptive place to be kind of naughty?
02:41Oh, library.
02:42Library.
02:43I still work in a library.
02:44I really like the library idea because it is quiet.
02:46Yeah.
02:47Like, there's always that nerd.
02:48Yeah.
02:49I think we should do a fun take on the office commercial.
02:52I'm Johnny.
02:53I'm the senior graphic designer.
02:55I love nerds and I love naughty.
02:58I mean, I'm a naughty nerd, so it's a good thing I'm helping out with this commercial.
03:02Maybe two old women and a nurse, you know?
03:09Two girls.
03:10Two girls?
03:11Sure.
03:12Definitely two girls.
03:13Okay.
03:14I like it.
03:15Love it.
03:16Our CEOs, Adam and Dawn, have invested a quarter of a million dollars on this commercial.
03:19So if it's not perfect, that's a huge problem for me.
03:22But we have a really strong team, so everything should be fine.
03:26Great.
03:27Yay.
03:28Are they gluten free?
03:29It was missing.
03:30My hair was gonna be on.
03:31Cheers.
03:32Happy birthday.
03:33Happy birthday.
03:34Happy birthday.
03:35I'm Leslie.
03:36I'm the director of merchandise for JustFab.
03:37Today is my birthday.
03:38My staff threw a little birthday party for me.
03:39They brought in champagne and mimosas, and it's been...
03:41Hi.
03:42Hi.
03:43I just wanted to say happy birthday.
03:45Yeah.
03:46Yeah.
03:47Well, it's been fun.
03:48It's been fun.
03:49It's been fun.
03:50It's been fun.
03:51It's been fun.
03:52It's been fun.
03:53It's been fun.
03:54It's been fun.
03:55It's been fun.
03:56It's been fun.
03:57It's been fun.
03:58Well, happy birthday to me.
04:00Hopefully, you know how much you mean to all of us.
04:03Don't make me cry.
04:04I am.
04:05We want to do something special and different for you, so hopefully you enjoy this.
04:09I'm Rose, and while Leslie might be my boss in the merchandising department, she's also
04:13my friend.
04:14Thanks, Rosie.
04:15Well, I love all of you guys.
04:16You make coming to work fun, and normally coming to work on your birthday isn't actually
04:20the best thing, but, you know, we're super busy.
04:23I didn't want to take the day off because I actually knew I'd have fun coming in.
04:26I really enjoy my job.
04:27I love working here, but honestly, it's hard to balance my work and personal life.
04:32Happy birthday.
04:33Dude, we've got to get back to our kids.
04:35Lori.
04:36Lori.
04:37Lori.
04:38No, I do too.
04:39The neon sorbets, as we're calling them.
04:44They were, but no.
04:45Hi, ladies.
04:46Hi.
04:47Hi.
04:48Hi.
04:49My boss, Petra, is nine months pregnant.
04:51She's still showing up every day and killing it at her job.
04:54She's a great example to all of us of a woman that's balancing a professional life with her
04:58personal life.
04:59I wanted to call this meeting to get our spring 2013 on the road.
05:05I know it seems a little bit early.
05:07Go out there.
05:08See what's in the marketplace.
05:09What's working?
05:10What's not working?
05:11What are the big trends that are in the marketplace?
05:13And then bring that back, put it in a presentation.
05:16Trend forecasting is all about predicting what's going to be hot in the upcoming season.
05:21To do this, we look at designer runways, what's happening in the marketplace, what has
05:25and hasn't worked for us in the past, and also just a little bit of your intuition.
05:29And I would like to see trends not only when it comes to color, which is a lot what
05:33we've talked about today, but also when it comes to silhouette and when it comes to
05:36material.
05:37Rose and I will need to search far and wide for inspiration that we can incorporate into
05:41the spring line.
05:42That I was told this morning that I'm actually going to be out a week earlier than I thought.
05:48And I would like to see your ideas literally within the next week or two.
05:54And I know that's not giving everybody as much time as we usually have, but I'm pretty
05:58sure you guys can pull it together.
06:00I want this Friday to be the big shopping day planned.
06:03By the end of next week, we will have a promo plan standing of trends for 2013.
06:07Does that work for everybody?
06:08Yeah, I was just going to stop sleeping.
06:10So...
06:11I don't know how I'm supposed to have a life with deadlines like this, but it is the
06:16just fab way.
06:17So, looks like we have a lot of spring planning to do.
06:22What are you going to do tonight for your birthday?
06:25Um, I'm just going to go to dinner with a friend.
06:28A special friend?
06:29No, not that kind of friend.
06:31Just a friend.
06:32With Petra having the baby and Rose bringing up dating and my personal life, it does make
06:38you think, like, am I giving too much of myself to work?
06:41Do I have that proper balance?
06:43Maybe if we had some people around here that I could date, but...
06:47We need to figure out, like, a plan to, like, get out mingling.
06:51I'll figure something out.
06:52Oh, I'm nervous now.
06:53I'm nervous now.
06:54Johnny.
06:55Rosie.
06:56I need to talk to you.
06:57How about what?
06:58I've been thinking.
06:59You know how...
07:00I know and Rose thinking.
07:01Shut up.
07:02So, you know how busy Leslie is and how...
07:03She's so busy.
07:04Yeah, but...
07:05She's going to be a corporate lesbian.
07:06You know what those are?
07:07No, what do you mean?
07:08Corporate lesbians are strong, powerful women who just are obsessed with work.
07:23They just work, work, work, and people just think they're lesbians because they...
07:26We need to save her.
07:27I'm totally down.
07:28What's your idea?
07:29So, I don't know, like, maybe setting her up or something?
07:32With who?
07:33I don't know.
07:34That's where I need your help.
07:36Most guys that I know would rather date me than Leslie.
07:39So, we have to come up with a plan B.
07:41I probably think we should maybe do, like, an online profile for her.
07:45I don't think she'd go for it.
07:47Like, how else are we going to get her, like, out...
07:49Shut up, shut up, shut up.
07:50I don't even know exactly what to do.
07:51What?
07:52Restage a fake photo shoot.
07:54We can do it for, like, a social media team.
07:57JustFab has a Facebook page full of employee profiles.
08:00It's a perfect excuse to get Leslie in the studio.
08:02She...
08:03Okay, she...
08:04As long as we don't get caught, I think that we could pull it off.
08:12My name's Don.
08:14And I'm the co-CEO of JustFab.
08:16Sandra and the creative team came up with a new commercial concept.
08:20It basically involves two girls in a library.
08:22They're getting really excited about JustFab shoes.
08:25I'm here today at the casting because we've invested $250,000 in this commercial.
08:30And I'm here to make sure it gets done right.
08:32Well, who's, uh, who's first up on the deck here?
08:34I'm ready.
08:35Next guy.
08:39Making a good commercial is all about casting.
08:41Now we need our librarian and our nerd.
08:43So you can just, um, kind of walk to where the corner, when the corners meet?
08:48Okay.
08:51Perfect.
08:52Great?
08:53Yep.
08:55These women, these models are half my age, so I am looking like the old man out there.
08:58Although I feel 30, which is important to note that.
09:00Can you put that in there?
09:03You can actually step onto the white, onto the teeth.
09:06Amazing.
09:07Okay, great.
09:08Perfect.
09:09Okay.
09:10Thank you very much.
09:11You did a great job.
09:12So now it's time to bring in the boys.
09:14Oh.
09:15Uh-oh.
09:20It's a big day.
09:21We're casting models for a commercial shoot.
09:24And luckily, they asked my boyfriend to come in and audition for it.
09:28What's over here?
09:30I'm really, really nervous.
09:32And hopefully it does really well.
09:36Um, you can step onto the teeth.
09:38You ready?
09:39Why don't we do a line and you respond.
09:42Okay.
09:43So, oh my God, I have like eight pairs of those, but I'm gonna get another one.
09:50What do you think, Don?
09:51I mean, he's adorable, but he's, I think he's too young for this commercial.
09:56Who's next?
09:57You can step onto the teeth.
09:59Okay.
10:00Um.
10:01Yeah.
10:02All right.
10:03I don't know a lot of nerds that have bodies like that.
10:05So watch a couple times.
10:06You look very nice.
10:08I like the shoes.
10:09The dress, everything is going good.
10:11Okay.
10:12Seriously?
10:13What's going on?
10:14You guys are taking off their clothes.
10:15We're looking for a nerd.
10:16This is Julian.
10:17Whoa.
10:18Wow.
10:19That.
10:20Whoa.
10:21Whoa.
10:22Wow.
10:23Wow.
10:24Wow.
10:25I'm really wondering what Leonca told the casting directors.
10:27All right, let's get the next batch in.
10:28All right.
10:29I need nerds.
10:30I'm really wondering what Lianca told the casting directors
10:40All right, let's get the next batch. Yeah, I need nerds
10:45And then we'll try these glasses on he's not too young
10:48He's not too pretty and I bet he couldn't do a jump kick to save his life
10:53With him on board our commercial is officially cast. I think you're gonna have the part. I'm pretty sure
10:59You guys are all set here
11:06So I really want to take some photos for you for the get to know Leslie series on Facebook
11:17In order to get photos for Leslie's online dating profile me and Rose tricked Leslie into going to the studio for what she thinks
11:25It's a Facebook online campaign. All right, let's start quick. I think you should be in the center
11:30Give me fierce do you like
11:34All right, thank you. Oh my God
11:41Leslie you're looking so sexy
11:43That's good. That's good. I like that. Oh my god. Don't don't leave it
11:47Why do I have to look sexy rose Johnny seriously what is going on here?
11:53Outline around you would be so hot. Can I show you?
11:57You're creeping me out. What are you doing?
11:59You're creeping me out. What are you doing?
12:01Or bad. That'd be cute. Perfect
12:03You can help me
12:05I'm supposed to be shooting for the social media getting to know you feature
12:09Where they feature all the different like JustFab employees and tell about them. It is an initiative we're doing get to know us here at JustFab, but it's not next week
12:18This campaign is not for months
12:22We don't have time for this. We're not shooting this. Oh, no, it's so what are we doing this? Johnny
12:28Why are we shooting?
12:30Coming up on House of Facts
12:32You can help me. You can help me. I'm supposed to be shooting for the social media getting to know you feature
12:34Why are we shooting?
12:38Coming up on House of Facts
12:40All right, action
12:42Oh, yes! Oh, yes!
12:44What direction did I give her? Now she sounds like a porn actress
12:47Oh, yes!
12:49Johnny doesn't bring us A-game to get out
12:52So these are all of our spring trends. Okay, you either help us or you get out
12:56I can't
12:58Seriously
13:04I'm supposed to be shooting for the social media getting to know you feature
13:08So Rose and I sort of tricked Leslie into taking profile pics for our online dating site
13:13Things were going great until Kimora came in and basically blew our cover
13:18This campaign is not for months
13:20So what are we doing then?
13:22Johnny, you need to spill the beans
13:24Leslie, the truth is
13:26These photos weren't for Facebook
13:28They're actually for an online dating profile that me and Rose were going to make for you
13:33You're going to do online dating?
13:36No!
13:37Wait
13:38Just wait
13:39Just let's hold on
13:40I can't believe this
13:41I mean, that's slow
13:42Even for Johnny
13:43I know Leslie's so busy
13:45I really want her to be happy
13:46I am the relationship whisperer
13:49Okay, that's me
13:51All right, if you need it, come and get it
13:53Had some Mr. Right's and some Mr. Wrongs
13:56And some rights have gone wrong
13:59And some wrongs have gone right
14:01And Mr. Right now
14:03Anyway
14:04But we're not going to go there
14:06Leslie, what are you looking for?
14:08Um
14:09Like six feet and over
14:11Oh
14:12Dark hair, dark eyes
14:14Oh
14:15Dark skin?
14:16Sometimes
14:17Oh
14:18Well, well, well
14:19I have some great guys in mind
14:21A few
14:22That you might like
14:23So
14:24Now my boss is setting me up on a date
14:26Which
14:27Is really awkward
14:28And not at all what I saw coming
14:30Let me see what I can do
14:31Okay
14:33I expect nothing less from you
14:35Which isn't much
14:36I gotta go
14:37So
14:38We'll talk later
14:39Leslie never really holds grudges
14:41And
14:42Hopefully Camora will be able to set her up on a date
14:44And it'll all be worth it in the end
14:45No, it's fine
14:46She's fine
14:47Then we're going to do something like this for the library
14:53Okay
14:54Awesome, let's get you started
14:56I'm Angela
14:57In-house style is a just fab
14:59Today Ally and I are selecting wardrobe for the library commercial
15:04Good on the shoes, I really like the shoes
15:06I really, really, really want to make it pop
15:08You look really cute
15:10For this fitting we have our nerd
15:13Our librarian
15:14And one of our college girls
15:16Can I see these glasses on you?
15:18Yes
15:19Oh yeah
15:20Sexy
15:21Sexy librarian
15:22Do you approve?
15:23One of the benefits of having an in-house studio
15:25Is that we can see how a particular look will read on camera
15:27Under professional lighting
15:31You look so pretty
15:33Alright
15:34Okay
15:36Angela's fantastic
15:38She has serious credentials
15:39But at the end of the day
15:40I need to make the final call on wardrobe
15:42My look, my vision
15:43Do you have an option that's less, um
15:46That's cute
15:47Classic
15:48Yeah
15:49Okay sexy, let's go
15:50What?
15:51I mean, that slit's ridiculous
15:53This
15:54Your boobs are ridiculous in this
15:57Sexy librarian
15:58Great
15:59Yay
16:00Yeah
16:01This is, it's, it's it
16:03It's really good
16:04Okay, perfect
16:05Oh yeah
16:06Nice
16:07More
16:10More
16:11Apparently that's
16:12Rose and I are putting together mood boards right now
16:17With things we found in the marketplaces
16:19Even paintings
16:20To express what we think will be on trend for next season
16:23That one will work from here
16:26Mood boards are presentations that express the styles, patterns, textures, colors
16:31That are going to be the hot new trends for the next season
16:34Okay
16:35Should we maybe start detailing out all the basic ideas that we have
16:42And then we can start seeing which ones we want to go after
16:45How we think it's going to sort out
16:46Rose and I are meeting with the shoe team
16:48To make sure that we're all on the same page for what trends will be really prominent next season
16:52Look at all these shades of neon peach
16:54Hello
16:55There we go
16:56Here's the color
16:57I like peach
16:58I love peach
16:59I feel like I'm at a weird farmer's market right now
17:03Some of the major trends that I want to make sure we hit for bags
17:07I'm still really believing in the lighter pastel colors for sure
17:11Super cute
17:12So I think the really literal pastel flowers that happened last season just didn't translate
17:17So I think if we want to do pastel florals we have to be really careful about how we do it
17:21So we want to stick to coral and then no mint, is that where we're going?
17:25And we want to do it in metallics with pops of color so it doesn't necessarily
17:28Maybe just do a boat shoe story
17:30Yeah
17:31I think like using the navy and some of that nautical stuff makes sense
17:34A lot of trend forecasting involves looking at what's hot on the runways
17:37And interpreting it for the mass market
17:39So we're saying boat shoes Feb right
17:41And then March we want to do pearlescent and maybe the new florals
17:45As sort of like the Easter spring collection
17:48Another huge part is looking at what was great last season
17:52What were top sellers and tweaking it to make it relevant for this upcoming season
17:56It's more about just putting some sort of collection together
17:59That's seasonally appropriate that our girls combine into
18:02Alright, so let's go
18:14Is the librarian here yet?
18:16Yes, she's in her hair
18:17I want to see her outfit
18:18Okay, today's a big commercial shoot
18:20I heard like the slip's pretty high
18:22So I want to take a look at that before we send her out
18:24Okay
18:25It has to be perfect
18:26Yeah, so how far up does the slip go?
18:29Really high
18:30Yeah, I have some images right here that we can look at
18:33Yeah, really high
18:35Wow, okay
18:36So my concern is that this is going to look more like Angelina Jolie on the red carpet than librarian?
18:42Totally
18:43Um
18:44Do we have other options?
18:45Yes, I have a ton of other black skirts
18:47So what did you think about the skirt?
18:49Did you see the picture?
18:50It just
18:51No, no, no, I agree
18:52All right, we have to get on set for like five minutes away
18:54Okay
18:55Okay, perfect
18:56Okay, it's time
18:57Turn around
18:58We're into
19:00Like it
19:01Today, time is money
19:02Literally
19:03We can't afford to go five minutes over
19:05Every minute counts
19:06Take one
19:07Finally it's the day of the commercial and I have to make sure everything is on brand and looking awesome
19:19She looks flat to me. I don't know if it's eyes or cheeks or something but she looks flat
19:24I think we might want to add a little pink to the lip too
19:29You can see her shoe and it's not popping to me. The leopard isn't so should I maybe change it to something a little bit more poppy?
19:36Yeah, but we're half an hour behind
19:38I want to change
19:39When you get on set and they're already behind and production hasn't even started yet, you know someone hasn't done their job
19:45All right settle please. Here we go. Let's roll
19:47And action
19:49What are you trying to get me into?
19:55I couldn't
19:56Yes, you could
19:58Oh
19:59Oh, yes
20:00Oh
20:02Oh my god
20:03Yes
20:06I was cringing as they were moaning
20:08If you didn't know what we were doing it sounded like we might have been creating a porn video
20:12What direction did I give her? Now she sounds like a porn actress
20:15Oh, yes, yes, yes
20:18Coming up on House of Fat
20:20Okay
20:21I think I have a prospect for you
20:23Like a dating prospect?
20:25How are you?
20:27Good to meet you
20:28Thank you
20:29I'm scared
20:30We're just gonna wing it
20:31The entire team worked really hard on selecting the hottest trends for next year
20:36A lot of the brighter colors look like some of the brighter colors we had last summer
20:40Oh my god
20:46Oh my god
20:48Oh my god
20:50Oh my god
20:51Oh yes
20:52I didn't know this was that kind of commercial
20:54I know
20:55It's getting a little crazy
20:56It's commercial day
20:58The idea is to have two college girls getting really excited as a check out the Just App website on their laptop
21:03The commercial needs to be sexy and edgy but right now this moaning has gone way too far
21:13Do you mind going out and coaching her? I don't think she's getting the right direction
21:16On it
21:17Thanks Alison
21:18I never thought I'd be telling girls how to moan
21:22Sometimes a girl's gotta do what a girl's gotta do
21:27So you guys are doing a beautiful job
21:30You're thinking I'm not that girl
21:33This is a lot of shoe
21:35Can I be that daring?
21:37It's imperative that we get everything in this commercial right
21:40But that takes time and I hope everyone understands that
21:43Are we still behind by half an hour?
21:44Yeah
21:45We'll definitely be able to get the two endings
21:47The two endings?
21:48I mean
21:49When we are behind Sandra is the most dressed because behind means overtime and overtime is several thousand dollars per hour
21:58Okay
21:59I really want to clean up that shoe
22:03Let me see if I can find her
22:05It's like sticky so I feel like we can rub it out
22:08Can you please get the other pair of the pink ones?
22:11I think they're either in the trailer, Vanessa has it, whatever it may be
22:22Yeah
22:24Okay
22:26Guys hold the chatter ready and action
22:30What are you getting me into?
22:32Be quiet
22:36Oh
22:38Oh yes
22:40It's so
22:41That was good
22:43The no overtime thing
22:45It's the slip sublim
22:47Oh, we're wrapped
22:49Woohoo
22:50Woohoo
22:52Woohoo
22:533.30
22:54Yay
22:57No overtime
22:59I think I have a prospect for you
23:11Like a dating prospect?
23:12Yes
23:13Okay
23:14Do you want to see?
23:15Well, yeah
23:16Okay
23:19Come on, is this awkward? This is awkward
23:21No
23:22Well, I got a good person, you know me, I got good people
23:24I know this guy Charlie from back in New York
23:27He's 34, a web developer, easy on the eyes, and an all-around nice guy
23:32Hmm
23:33Yeah, I think I could work with that
23:35All work and no play makes for a dull girl
23:39And I need you to remember the Kimora rules of dating
23:43Don't run all the bases, okay? They can run wherever they want
23:46But you, just go to the first place
23:48I'm like the umpire of dating
23:51I'm gonna make the call
23:53Yeah, I trust you
23:54So if you think they were a good match, I'll go on the date
23:57What am I supposed to say? No? I mean, she's my boss
24:00It'd be really awesome to meet someone that would, you know, give me a reason to step away
24:04And not spend such long hours here
24:07You know I love my job, but girl needs a life
24:09That's right
24:10It's all about juggling, you know, throwing all your balls in the air and juggling
24:14I'll call him, he'll call you, and you let me know how it goes
24:20Okay
24:21Remember your rules, Kimora's rules
24:22Oh, I got those rules
24:23Call me if you need any help
24:24I have faith in you
24:25Thank you
24:37Hi
24:38Hi
24:39Spend hours in here
24:40Now that we are clear about what we think the big trends for spring will be
24:44Rose and I are hitting up the fabric store to finish off our new board to get some swatches and little extra pieces for the big presentation
24:51Oh, look at this, Rose
24:53This morning, we found out that my boss Petra went into labor
24:57I just really want her to enjoy her time with her baby and be a mom and not stress out about us
25:02So as if preparing this presentation wasn't stress enough, now we have to present a Kimora
25:08This is pretty
25:09Eh, I think we'll find something better
25:11Oh, God, it's too small
25:13That's cute
25:14Where have I seen this?
25:15Your grandma's curtains?
25:16No, actually
25:17A fabric store is not the place that you'll find the next big trend, but it is a place where you can find a concrete example of what you're trying to express
25:25Orangey color fading into the yellow and this sort of green and bright pink
25:30I think that's kind of the direction the brights are going for next year
25:33This will help Kimora really understand what we are thinking
25:37Kimora is visual
25:38She's used to mood boards and fashion and color and swatches and she needs to feel it
25:43This one's my favorite. It's like a non-print
25:46It'd be cute on a shoe
25:48I like this
25:49Oh, my God
25:51What if I made a skirt?
25:52I can't look at that
25:53Look at these
25:55I know they're a little dangerous
25:57They're like my shorts
25:58I totally want to do closures with this
26:01So cute
26:03Um
26:04Love this
26:05Love those
26:06This was a really successful shopping trip
26:08We found some great things to represent the trends that we believe in
26:11And to add to the mood board
26:13I think we had a lot of success
26:15I know we did
26:16I just hope that Kimora feels the same way when we present to her
26:23So I think our board looks really good
26:26It looks amazing
26:27Happy with the way that the pictures all laid out, the colors
26:31I think we've picked some really good trends
26:33So we're presenting the spring trends to Kimora tomorrow and we have to nail it
26:37Oh my God, you totally match
26:39I've never seen
26:40Whoa
26:41This is me
26:42You're me
26:43I'm on the board
26:44I made it
26:45I made it on your board
26:46You guys are so thoughtful
26:48I'm still a little annoyed with Johnny playing that trick on me
26:51But he can make it up to me by being his creative self and helping us come up with inspiration
26:56Most starvation stations
26:57All right, so
26:58What are you guys doing?
26:59Okay, you either help us or you get out
27:01But I think you can help us
27:02Okay
27:03Okay
27:04But if he's a distraction and doesn't bring his A-game, get out
27:07So these are all of our spring trends
27:09Shoes and handbags and jewelry and a little bit even in denim
27:13Fun
27:14Yeah, so we really want to come up with some fun names for each of these trends
27:19These marshmallows are so good
27:22All right
27:23Because we also want to do some crock, right?
27:26All right
27:27Because you've not like deep throat that one
27:28What if we called it like reptile?
27:30Wedges
27:31Obviously wedges are such a huge driver of business in spring and summer
27:34But I think just calling it wedges is kind of boring
27:36Yeah, I totally agree
27:37Um
27:38How do we call it wedgies?
27:39Maybe bringing Johnny into this meeting wasn't such a good idea
27:42Okay, what else?
27:44The rose thing
27:45Bloody rose
27:46Shut up
27:50I left half in here
27:51Okay, I found it
27:53No
27:54Oh, did you eat it?
27:55No, that's fine
27:56I need to go
27:57Thank you
27:58Get your fabulous phone
28:00I can't
28:01Seriously
28:07Oh yeah, I've had this for a very long time
28:09I just don't like these shoes
28:10That's like my favorite
28:11Oh really?
28:12A little bit
28:13Yeah
28:14Leslie, are you ready for your date tonight?
28:20I don't know
28:21I have so much to do
28:23We have to prepare for that presentation
28:25Like we're so far behind with everything else going on
28:28I don't even know if I can go
28:29You have to go
28:30I'm seriously considering cancelling
28:32No, you can't cancel
28:33I can't
28:34We can't not be prepared for this presentation for Kimora
28:37We'll make it work
28:38Is it something that I could do maybe?
28:40I'm a little annoyed because I've been trying to help Leslie get her groove back
28:45Because she is all work and no play
28:47And now she's trying to cancel her date tonight because of work
28:50I think it'll be nice for you to get out of the office and have some fun
28:53Yeah
28:54So if we can help out, why not?
28:55Who knows?
28:56This could be like the one
28:58I wouldn't get so far ahead of yourselves
29:00I'm happy to jump into whatever needs to happen Leslie
29:03You're killing me
29:05It's as if I've never been on a date in my life
29:07You two
29:08I could just imagine if I don't go
29:10Kimora calling and yelling at me
29:11So that's not good either
29:12So what do you know about this guy?
29:14Is he cute?
29:15Um, decent picture
29:17We'll see in real life
29:18You know, I don't know that much about him
29:20You're kind of leaving it up to her?
29:22Yeah
29:23I'm sure she'll find someone who's a good match for you
29:26Let's hope
29:28Hopefully
29:29There's never gonna be a perfect time to go on a date
29:32So I'm gonna take a risk and let Rose finish the presentation
29:35And I'm gonna take another risk and go on this date
29:37Alright
29:38Well, I'll give you guys a full report tomorrow
29:41Can't wait
29:42Hi
29:43You're kicking me out the door right now
29:45Get out
29:54Charlie
29:55Hey, Leslie
29:56Hi, how are you?
29:57Good to meet you
29:58Ooh
29:59First dates are always nerve-wracking
30:01Especially blind dates
30:02But
30:03I'm gonna give it a chance
30:05And hope for the best
30:06So
30:07This is fun and funny
30:09Wow
30:10Um, I've only been on one other blind date
30:12So it's
30:13It's definitely different for me
30:15Uh, Kimora said great things about me
30:17Yeah
30:18So how do you know her?
30:19Fantastic
30:20Oh, thank you
30:21I know her through New York
30:22I met a couple times through business
30:23I've just always admired her
30:25She's been fantastic
30:26She told me that
30:27She made her say that
30:28I'm just kidding
30:30Charlie looked like his picture
30:31And he was really nervous
30:33So it was reassuring to know that we were both
30:35Kind of in the same boat
30:37Mm-hmm
30:38Oh, thank you
30:39How'd that look so
30:40Oh, I like it
30:41Oh, I like it
30:42That'd be great, thank you
30:45Cora was saying that you're a pescaterian
30:47So I don't eat, like, chicken or pork or beef
30:51What about sushi though?
30:52Oh, I love sushi
30:53Oh, you do?
30:54Okay
30:55A typical first date is all about getting to know someone
30:57And often it can feel like a game of 20 questions
31:00So I say let the games begin
31:02Do you live out on the west side?
31:04Or are you in Hollywood?
31:05I live in West Hollywood
31:06Where are you?
31:07I'm in North Hollywood
31:08What do you do?
31:09Kind of a web development company
31:10Where we do websites
31:11Did you grow up surfing?
31:13Twelve years old is the first time
31:14Nice
31:15Did you play sports in high school?
31:17I did
31:18I play soccer
31:20I also played tennis
31:21Well, what's your sign first of all?
31:23Cancer
31:24What's your sign?
31:25I'm Taurus
31:27I did see a psychic once
31:28She just
31:29How did that go?
31:30She told me I was miserable
31:31Because I didn't play enough sports
31:33And first of all, I was like
31:34I'm not miserable
31:35I was just driving by
31:37I feel like we actually had an opportunity
31:39To get past all those typical first date questions
31:42Well, cheers
31:43Cheers
31:44Good to meet you
31:45You too
31:46And really get to know each other
31:47You look so young and amazing
31:50Oh, thanks
31:51You're sweet
31:55I'm actually really surprised
31:57Kimora
31:58Did a good job
31:59I think
32:00I think she did a
32:01I think she did a great job
32:02I think we have a lot in common
32:10It was really nice spending a night
32:12Just focusing on something other than work
32:14And I will definitely have to remember to thank Kimora
32:16When I see her
32:17Did you feel good afterwards?
32:19Yeah, it was good
32:25Hi, Don
32:26Hi, how are you?
32:27Hi, awesome
32:28You guys want me?
32:30Okay, it's the moment of truth
32:32We're about to show Adam and Don the new commercial
32:35They're about to see where a lot of our time
32:37And a lot of their money went
32:39They're going to love it
32:41Thank you
32:42Oh
32:43I couldn't
32:44Yes, you could
32:46I couldn't
32:50Are you kidding?
32:53Oh
32:55Oh, yes
32:56It's so
32:57Oh
32:58Oh my God
32:59Yes
33:01It's so
33:02Quiet
33:03Oh
33:04Oh
33:05Oh
33:06Ready to give in to your shoe fantasy?
33:08Fill your wildest desires at JustFab.com
33:10Only $39.95 at JustFab.com
33:13Compared to the last show that we did
33:24This one seemed like
33:26It was a little too much oohing out there like for me
33:30It was a little over the top
33:32This is like at a whole kind of another level to me
33:35Yeah, I know you don't want to shoot the same thing
33:37Yeah
33:38But it always comes off
33:39Kind of felt a little cheesy
33:41Oh
33:43We're in trouble
33:44This is supposed to be a funny commercial
33:46And literally no one, not even anyone on the video team laughed
33:51I don't think it's a moaning to think it's really all about
33:53Having a strong ending that's gonna get the laugh
33:55I feel like you're not getting it
34:03Adam and Don really trusted me with this project
34:06And at this point I'm not convinced that we'll have anything to air
34:11I'm gonna be blunt
34:12We spent a lot of money filming this commercial
34:14And I'm not happy
34:15Sandra's gonna have to fix it
34:17What are the next steps for the library commercial?
34:19Because it sounds like that one definitely needs work
34:26Coming up on House of Fat
34:28Today's the day where we finally present to Kimora
34:31I'm very nervous
34:32I'm scared
34:33Do you call that a neon?
34:34Neon peach
34:35I don't know
34:36Neon peach
34:37Today we screened our commercial for our CEOs Adam and Don
34:55And their reaction was not what we were hoping for
34:58It was a little over the top
35:00What are the next steps for the library commercial?
35:02Because it sounds like that one definitely needs work
35:07Adam and Don hated it
35:08I seriously can't imagine things going worse
35:11Pull it off
35:12Well
35:13Kind of
35:14We need to go visit the bar
35:15I need a drink
35:16After a meeting like that
35:17It's nice having a bar in the office
35:19Have you ever been in that meeting?
35:21You would need a drink
35:22Hi
35:23Okay, what happened?
35:24Was it bad?
35:25Not the best meeting
35:26What happened?
35:27I can't even talk
35:28I'm so worked up
35:29It was so painful
35:31Crickets
35:32Like no laughing
35:34No
35:35No
35:36It not only wasn't funny
35:37It was terrible
35:39Adam's just like glaring at me
35:41So what did Don say?
35:42Don just straight up said that it's not funny
35:44You're right
35:45I need to get this commercial fix ASAP
35:47Yay
35:49It's the only thing I've done right today
35:52Oh no
35:55So awkward
36:08Very nervous
36:09Nervous?
36:10We'll be fine
36:11We're just gonna wing it
36:12And we're gonna make it really quick
36:15Today's the day where we finally present
36:17The spring presentation to Kimora
36:20I'm scared
36:21Honestly, everyone on the merchandise team is a little stressed out
36:24Yes
36:25Hi
36:26How are you?
36:27Hi
36:28Hold up
36:30I practiced that for you
36:32The entire team worked really hard on selecting the hottest, most saleable, and exciting trends for next year
36:38So, we wanted to bring you here today to go through our plan for spring
36:44Starting in February, we definitely see indigo and violet as colors that can be adding some, you know, interest to the collections
36:52But it's a good transitional color
36:54What about metallics for spring?
36:56Are you sure about the nautical?
36:58I didn't get this far by not being precise
37:01A lot of the brighter colors look like some of the brighter colors we had last summer
37:06Like a heat-seeking missile
37:08That's what we say
37:09So far, I have no idea if this is going well
37:14The way we think neon is going is kind of in these tones
37:16So it's a little more like the peachy, the shades, it's not the true neons we saw this year
37:21And then clear components
37:23Having some sort of clear closures
37:25Like the chunky chain strap that might be see-through or tortoise or something like that
37:30And we definitely want to recognize that trend as well
37:33Okay, well, we can move on
37:35Who's going to present to me next?
37:37Dagmar is now going to walk you through shoes
37:39And then Rose is going to walk you through handbags
37:41We're looking at some things like this
37:43Where we have some really neutral styles
37:45So what we want to do is we want to give her some options
37:48For something that's a little bit lower of a heel
37:50I will never apologize for voicing my opinion
37:53Especially when it comes to something that has just Fab's name on it
37:57And my name for that matter
37:59She has heel options
38:00You have to be careful with the wedgie
38:01You cannot give a big old girl like me
38:03A big old wedge with the wrong pitch
38:05And you look like you have a big boat foot
38:07These people don't know what the hell they're doing
38:09And they're not used to dealing with a G like me
38:13We feel really strongly about this neon peach
38:15You call that a neon?
38:16Neon peach
38:21I don't know, neon peach
38:23I'm nervous
38:25I hope that Rose and our bags do better
38:27Rose?
38:28Yes
38:29I'm going to talk to you about bags
38:31I hope I have everything Camora's expecting
38:33We recently developed this bag
38:35And I think it's so amazing
38:38We added in this like chunky hardware detail
38:42Which I think is a great update
38:44So I'm really excited to bring this to our girl
38:47It's over here
38:49Navy blue and black
38:53I like all the hardware
38:55I think that makes it kind of fun and fresh
38:58Yeah, definitely
38:59Like a fresh take on a
39:00Like a classic chic
39:02Yeah
39:03Now this bag
39:04Has just fab written all over it
39:06It's classic
39:07It's chic
39:08I'm happy to be giving that to the girls
39:10That's a winner
39:11This one I brought because it's an example of the bright color
39:14With the neutral like twist
39:16Oh
39:18Oh wow
39:19This is chic for days
39:20I love this
39:21I feel like Wonder Woman
39:22Really cute
39:23Who would have known that you had something in there?
39:25So cute
39:26It looks good with what you wear
39:27Oh I like that, okay
39:28I like the fact that here we have a lot of different girls
39:30So we have like sexy, edgy, conservative
39:34Oh it's good
39:35Did a great job
39:36I think we should do this all the time
39:38Yeah
39:39I don't think so
39:44Maura
39:45I wanted to tell you about my date
39:46It was good
39:47He was really nice
39:48And like really interesting
39:49We had really good conversation
39:51Oh that's good
39:52You know it's really important just to get out a little bit
39:55You work so hard
39:56You do so much
39:57A little work and play balance
39:59There's nothing wrong with that
40:00You don't have to get married tomorrow
40:01Do you think you wanna marry him?
40:02Do you want me to hook you up on another one?
40:06Why not?
40:07Keep them coming
40:08Just kidding
40:09I'm gonna see what I can do
40:10I'm gonna think about that
40:11Looks like my plan worked to perfection
40:14Leslie is happy
40:15And my spring trends are on point
40:19I'm gonna work a little play
40:20Kick those stilettos up just
40:22Kick them off
40:23See you later
40:24Bye Leslie
40:25Thank you
40:26Coming up on House of Fats
40:28You guys know we got a quarter of a million bucks invested in this thing
40:31I really hope we got it right
40:33Oh yes you could
40:35So what do you guys think?
40:52I feel great about this edit
40:55I think it looks fantastic
40:56I think it's drastically improved
40:58Yeah
40:59You made me laugh
41:00That's what's important
41:01I'm still nervous
41:02Yeah
41:03Some of the problems that Adam and Don had with the commercial were that the money was too over the top
41:09It came across a little fake
41:11It wasn't as funny as it could be and there just wasn't enough product
41:15Oh yeah
41:16Hi
41:17You guys doing?
41:18Good
41:19Don't have a ton of time
41:20If Adam and Don don't like this version, we're out of options
41:24You guys know we got a quarter of a million bucks invested in this thing
41:28I really hope we got it right
41:30Again, we don't have a lot of time so let's just, can we just jump in?
41:33I hear this
41:34I can't tell, yes you could
41:39Some of the small changes we made were we found footage where the money was not as over the top
41:46Are you kidding?
41:47Oh, just do it
41:49I did
41:50Maybe be quiet
41:51Ooh
41:52This is justfab.com
41:53We added our adorable nerd to end the commercial and make it a little funnier
41:58Shoes
41:59Shoes
42:00Shoes
42:01Shoes
42:02And we added more fabulous product
42:04So what do you guys think?
42:06I'm laughing inside
42:11Adam, what do you think?
42:16I like it
42:17Aw, thanks Adam
42:18I think it was good
42:19You never know until you test these things but I think we got a winner here
42:22So I know you guys took a chance and it was a little touch and go but I think now it looks great
42:26I think you guys did an amazing job
42:28I think it's on point with the brand
42:30I'll admit it, it was pretty funny
42:32All the problems I saw at the commercial are now fixed
42:34We're gonna sell a lot of shoes to a lot of women, a lot of happy customers and it's money well spent
42:38Yeah, we're excited to get up and testing and I really expect to see a huge win
42:43Awesome, thanks Chris
42:44Thank you
42:45All right
42:46Yeah, it went fantastic
42:48It felt good about it, I feel really great about it
42:50I am happy
42:52So how quickly can we get it up?
42:54Um, we can do the...
42:55Sorry
42:56Sorry
42:57Sorry