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00:00You can see what in the hell is going on here so you understand what I'm subjected to when I go to work.
00:05On this episode of House of Fads, Avril Lavigne has her apparel line, Abidon.
00:10It could be an interesting partnership.
00:13We cannot this up.
00:15No pressure, guys.
00:16We've come up with this.
00:18I cannot sell this.
00:19You need to do a better job.
00:20Where the is Avril?
00:22They want to recruit me. Like, he wants to get me a job.
00:25We've got some really interesting stuff.
00:27Why do you want to leave just yet?
00:30What's going to get people to really want to look at the product is the sex appeal that you bring.
00:35That's horrible because you think of me as T and A.
00:37You're bothering me. What?
00:39Face this way.
00:40This is how you get out of my face for God's sake.
01:00I usually take things out of here. I didn't notice your little Tiffany clock.
01:17That's nice.
01:18I took this but I returned it. You didn't even know it was gone.
01:21Okay.
01:22That is unbelievable.
01:26I'm the president and creative director of Just Fab.
01:29My mission is to turn this company into a global fashion powerhouse.
01:35Hey, guys.
01:36Hey, Kim. Kimberly.
01:37Hi.
01:38So I have a little bit of a crazy idea.
01:41You're looking.
01:42There's no crazy ideas.
01:43I don't care.
01:45Part of my job as the vice president of public relations is to come up with celebrity partnerships to keep Just Fab in the press.
01:52Avril Lavigne has her apparel line, Abidon.
01:59She's had it for a while now.
02:01And I just read that she's going to be expanding into shoes and bags.
02:05She's got over like 30 million Facebook fans.
02:07They love her and buy everything Avril.
02:11Having someone who's a musician is different for us.
02:13You know, I love her from our glam girl.
02:15It could be an interesting partnership.
02:17Like, we wouldn't be designing anything for Avril.
02:19We would just be selling her products through our site.
02:22And then her fans could be our customers.
02:24It's a collaboration.
02:25You know, it's not going to become our brand.
02:26Of course.
02:27But it's going to be a capsule collection or something like that.
02:28You know how to do exclusive pieces that we offer here first and or exclusively.
02:33That's a good idea, Kimberly.
02:35She's all about the studs and chains, chain metal.
02:39Yeah, exactly.
02:42But not in that sense.
02:43It's like a glamorous grinch.
02:45Glam but funky.
02:46I just worry about when you say funky, that's usually like a niche type of thing.
02:50I mean, how much is she really for our brand?
02:52Right.
02:53What we're trying to build.
02:54I think the other key element is how much can we get Avril behind it?
02:56You know, is she committed to this brand?
02:58She's really, really involved in it.
03:00I like it.
03:01I think it could be fun.
03:02I'll give her a call since I know her.
03:03That'd be awesome.
03:04And we can talk to her and really get a little more into it.
03:06But I think it's a great idea.
03:08Are you scared?
03:09I'm not scared of anything.
03:10You know that.
03:11Be scared.
03:12I ain't scared enough.
03:13No.
03:14All right.
03:15I'm going to make a phone call then.
03:16All right.
03:17All right.
03:18Whatever.
03:19I'm a senior craft designer extraordinaire, but not everyone agrees with that, apparently.
03:36I recently got passed up for a promotion that I was kind of vying for.
03:41So we are going to be bringing in a lead graphic designer to oversee the team.
03:49A little bit bitter.
03:51So I decided to be proactive and send my resume out.
03:54I mean, I'm not dumb.
03:56This is crazy.
03:57So I got an email from a headhunter and I was exacerbated.
04:02Is that a word?
04:03Exacerbated?
04:04No.
04:05Exciterated.
04:06Oh, my God.
04:07Can you see me?
04:08I'm like, I don't know you.
04:10Uh-uh-uh.
04:11Uh-uh-uh.
04:12Uh-uh-uh.
04:13Bro, sorry.
04:14I was trying to be secretive.
04:16I got this email.
04:17Can I show at the bar?
04:18Yeah, yeah, yeah.
04:19Bro, my confidant.
04:22What's going on?
04:24A lot of craziness.
04:26What email did you get?
04:28It's from this headhunter.
04:29What?
04:30They want to recruit me.
04:32Like, he wants to get me a job.
04:34Like, I've been here for, like, two years.
04:36I paid my dues.
04:38I know.
04:39But now it's like, I have an opportunity to show
04:41that I have what it takes to get another job.
04:43Like, are you, like, seriously considering it?
04:46Girl, what if there's a better fit?
04:49Everything that happened would, like, you know...
04:55Yeah, I mean, it definitely feels good to be, like, recognized,
04:58you know?
04:59So you don't know, like, what company it is?
05:02No idea.
05:03It could be for 7-Eleven.
05:04I don't know.
05:05Like...
05:07I would be heartbroken if you left.
05:09Leave it.
05:10Yes, I would.
05:11What would I do without you?
05:12You'd find another gay guy.
05:14No, not like you.
05:16I have to, like, explore my options because I need to be happy.
05:19Okay, but just keep me posted.
05:21For sure.
05:22Just think about all your options.
05:24I will.
05:25Okay.
05:30Hi.
05:31Hi, guys.
05:32Hi, commercial.
05:33We haven't done a commercial with Kimora yet,
05:35so we're pretty excited.
05:36Oh, yeah, that's gonna be really fun.
05:37Yeah.
05:38Today we're meeting to discuss the new Just Bab commercial.
05:42How are you?
05:43How are you?
05:44Hi.
05:45Hi.
05:46Hi.
05:47Commercial talk?
05:48Commercial talk.
05:49Yeah, and everything so far that you've done,
05:51especially, like, your monthly picks, your newsletters,
05:52are killing it.
05:53It's the right time to do a commercial featuring yourself.
05:55We have two concepts to fit you, and, um,
05:57we're pretty excited about them both.
06:01This is all about you as the busy executive.
06:04The focus on this one is approving sketches,
06:07you're in that design world, and...
06:10You're blowing your head up, like, to the...
06:12No, I'm trying to visualize.
06:14Oh, okay.
06:15Are you hating?
06:16No, just saying.
06:17I can see the head, like, swelling over there.
06:19I like the day in the life of a businesswoman.
06:22The mogul.
06:23The entrepreneur.
06:24The mover and the shaker who makes it happen.
06:27That's who I am.
06:28I mean, I think what's missing is really the sex appeal.
06:31This next concept is completely about the fashion.
06:36Fashion theater.
06:37Okay, fashion theater.
06:39It's you in glamorous situations,
06:42and you'd be wearing the product.
06:44Looks very, um, model-y,
06:46and it doesn't look like all the other stuff
06:48that I bring to the table.
06:49What's gonna get people to, you know,
06:50to really want to look at the product
06:51is the sex appeal that you bring.
06:53instead of behind a desk
06:55where not every woman can relate to that.
06:57Let's face it.
06:58We're here to sell product,
07:00and I think to make it relatable.
07:01No, I don't like it.
07:03That's what our girls want.
07:05But we have done commercials before
07:07where there's been only girls and only product.
07:10What is the difference of me doing that
07:12that you've ever done?
07:13Because you are better than any other model, right?
07:14But I'm more than that.
07:15I bring more to the table.
07:16I agree.
07:17I don't, you know, hey.
07:18I agree.
07:19I'm an incredible business fashion woman.
07:21Can I get one word in there?
07:22No.
07:23This is the only commercial
07:24that you have your president
07:25or your creative director speaking.
07:26I don't think they give a darn
07:28about who's president, creative director.
07:29That's horrible
07:30because that means that you think of me as T and A.
07:34That's not true at all.
07:35I don't think that at all.
07:36What you look like in it
07:38is the way they want to look like in it.
07:41I think we should revisit this.
07:44Okay.
07:45Thanks.
07:46All right, thanks.
07:47Lianca?
07:51We just need you to do the impossible.
07:53Don and Adam want sexy supermodel.
07:56Kimora, she wants role model.
07:58Guess who's gonna get stuck in the middle?
08:00We need you to talk to Kimora
08:01and make that happen for us, okay?
08:02Okay.
08:03We're not just eye candy.
08:04We know what we're doing.
08:05All right.
08:06Thanks, guys.
08:07Later, guys.
08:08Thanks.
08:09Bye, guys.
08:10Hi.
08:11Brett.
08:12Johnny's here to see you.
08:13He'll be up shortly.
08:14Okay.
08:15Is that a bar over there?
08:16Yeah.
08:17We have, like, weekly happy hours.
08:18Like, Friday nights or whatever.
08:19Usually, like, Wednesday or Friday.
08:20Mm-hmm.
08:21So the Headhunter sent me to an interview with Trailer Park.
08:22Trailer Park's basically a movie, film, entertainment company.
08:23Yeah, well...
08:24They do trailers for movies.
08:25Oh, hi.
08:26Hey, Brett.
08:27How are you?
08:28Oh, yeah.
08:29Nice to meet you.
08:30Nice to meet you.
08:31We consider ourselves one of Hollywood's top entertainment marketing agencies.
08:43Okay.
08:44And we also have a, uh, fully integrated digital production studio, so...
08:48Oh, they're gonna say fully integrated bar.
08:50Well, we're working on that to try and make the most out of that as well.
08:54Um, we, uh, looked over your resume, looked over your portfolio.
08:57Uh, things look really good.
08:59Really interesting stuff.
09:00Really interesting experience, clearly.
09:02Yeah.
09:03Finally!
09:04Someone recognized my fabulosity, and it's my new boss.
09:08Hopefully.
09:09Is there anything that you're particularly proud of?
09:12I work on a lot of print ads, and I did one with Kimora, and the CEOs loved it.
09:17Kimora loved it.
09:18Um...
09:19That's great.
09:20And it sounds like you've really been able to get your feet wet and work with some pretty talented
09:24people.
09:25Why do you want to leave just fat?
09:26Um, I don't want to leave.
09:28It's just...
09:29I guess I just want to see the opportunities that are presented to me.
09:32So, I would be doing a lot of their print ads, commercial assets, website design, anything
09:37that may be graphic related.
09:39I can see myself doing entertainment.
09:41It's a very serious company with serious money and serious clients that we're managing all the time.
09:51We've got about 450 people, so lots of different places to go.
09:54It's like a huge team.
09:55Wow.
09:56You've got a great resume, you've got a great portfolio.
09:58I'll talk to some people.
09:59Perfect.
10:00We'll go from there.
10:01We'll give you a call.
10:02We'll be in touch.
10:03Perfect.
10:09Hi ladies.
10:10Hi.
10:11How are you?
10:12Great.
10:13How are you?
10:14Good.
10:15We're going to have a really cool partnership with Avril Lavigne, right?
10:16Right.
10:17She's going to be launching shoes and handbags exclusively with us, which is like such an awesome opportunity.
10:22Avril's team right now, they're working on the prototypes for the shoes and the bags,
10:26and they're pulling it together pretty quickly.
10:28So, we have to figure out what that launch looks like, because we've got to do something
10:31really cool for the press and the media and to kick this off for our customers.
10:35And, you know, luckily Avril's said that she would do like a mini concert.
10:39Oh.
10:40She would, she would perform.
10:43So, essentially, we're going to do a concert that will live stream to her millions of fans
10:48and our millions of fans, and then we'll immediately have our product go on sale.
10:52Live streaming means that we're broadcasting Avril's performance on our website live to the entire world.
10:58With the live stream of the concert, we're going to bring millions of fans to the JustFab website.
11:02She'll be so excited about it, they'll want to buy her stuff right away.
11:05Exactly.
11:06Have we ever done anything this big?
11:08No.
11:09No, this is huge.
11:10Yeah.
11:11This is like our first big rock concert.
11:13We're super duper excited.
11:15This is, yeah.
11:16It's going to rock.
11:17Haha.
11:18It's going to be an undertaking.
11:23Oh my God.
11:24We just need to pull it off.
11:26No problem.
11:27And Avril's schedule is really tight, because she's about to go on tour.
11:31Oh.
11:32So we don't have a lot of time.
11:34I need to work with her on her schedule.
11:36I'll also be checking on Kimora's availability.
11:38The place that I'm thinking of is the Viper Room.
11:41Perfect.
11:42That's like such an iconic venue.
11:44I'm going to ask you guys to go and scout the location for me.
11:47We need to figure out where are we going to do the red carpet?
11:50Where are we going to do our product displays?
11:52Where are we going to put the big truck for the live streaming?
11:55There's a ton of equipment, planning and personnel involved in pulling off a live stream event like this concert.
12:01The list goes on and on.
12:03We'll of course need the talent to do the thing.
12:05Plus a camera crew, a sound crew to capture it.
12:08And a special satellite truck, like a news van, that's going to broadcast it on the internet.
12:13It's a really big deal.
12:14So we've got to make sure everything's on target.
12:17Hey guys.
12:18Hey Adam.
12:19I just overheard you talking about the big Abidon event.
12:22I wanted to...
12:23We are.
12:24I mean Kim, you know what's at stake and how big this is.
12:28So excuse the profanity, but we cannot this up.
12:33We are at the Abidon showroom.
12:35We've come up with this.
12:36I cannot sell this.
12:37Wear this Avril.
12:40About the commercial, you've got to make a decision.
12:43Okay J-Lo.
12:45Get out Liaga!
12:46What does she mean J-Lo?
12:48Do I look like J-Lo to you?
12:53Hey guys.
12:54Hey Adam.
12:55I just overheard you talking about the big Abidon event and wanted to...
12:58We are.
13:00I mean Kim, you know what's at stake and how big this is.
13:04So excuse the profanity, but we cannot this up.
13:08It's always stressful when the owner of the company comes in and tells you not to F something up.
13:12Like...
13:13Seriously?
13:14To use those words?
13:15My heart started pounding.
13:18I mean...
13:19That is...
13:20I mean...
13:21This is...
13:22It is.
13:23It's a big deal.
13:24We're trying to do something that nobody's ever done before.
13:25Right?
13:26We've got to live stream a concert and then immediately put the product for sale after it.
13:29I mean it has to flow like clockwork and it has to be cool.
13:32It has to be exclusive.
13:33You know, we're live streaming this to our entire customer base.
13:36You get one...one shot.
13:38Yep.
13:39Definitely.
13:40No pressure guys.
13:41Hi.
13:42Hi.
13:43How are you?
13:44Good to see you.
13:45Nice to see you.
13:46Hi.
13:47I'm Heather.
13:48Hello.
13:49Nice to meet you.
13:50Nice to see you.
13:51And team...
13:52Hi.
13:53Hey everybody.
13:54How are you doing?
13:55We are at the Abby Dawn showroom today and we are going to take a look at samples of the
14:01Abby Dawn JustFab collaboration.
14:03Handbags and shoes to launch just with us before they launch anywhere else.
14:07Her apparel is a bit more edgy and punk rock than ours, so we're a little nervous.
14:12We hope she and her team designed items that our JustFab members will really love.
14:16All of this looks great.
14:18Plus, if Kimora's not happy, nobody's happy.
14:21Very well.
14:22I'm excited.
14:23Look, we're gravitating towards...
14:24I know.
14:25I know.
14:26Final product.
14:27We've come up with this.
14:32Sometimes I just like to shake things up a little bit.
14:39This is ridiculous.
14:40I cannot sell this.
14:41Okay?
14:42And you guys should have known that.
14:44I can't.
14:45Alright?
14:46You need to do a better job.
14:47Wear this Avril.
14:48Don't beat me.
14:49Did you say, please don't beat me?
14:50He believed it!
14:51It was skin.
14:52Okay.
14:53I'm so scared.
14:54Look at this.
14:55It's really great.
14:56Yeah.
14:57It's so edgy.
14:58It's a good mix.
14:59It's great fashion.
15:00I love it.
15:01Tartan.
15:02Which pops and looks amazing.
15:03Which we love.
15:04Yes.
15:05Did some funner colorways of that for you.
15:07Just Fab Exclusive.
15:08This is the launch of Abby Dawn as a footwear line, so you guys have the exclusive.
15:13Exclusive on the exclusive.
15:14Exclusive on the exclusive.
15:15An exclusive exclusive.
15:16And I like to be able to say that.
15:17I am very excited.
15:18People are going to be excited about this.
15:20It's members, fans, music, rock and roll, Avril, naked on the stage wearing this.
15:25Sold!
15:26Sold.
15:27Sold.
15:28Done.
15:29So, what's our timeline?
15:30She goes until in April, so...
15:31Like, two weeks away from now?
15:32Yeah.
15:33Okay.
15:34Grab it out of the hat.
15:35We'll get it done.
15:36Well, Kimberly, you better get your rabbit out of your hat.
15:37Out of my what?
15:38Hat.
15:39Wait.
15:40Wait.
15:41Wait.
15:42Wait.
15:43Wait.
15:44Wait.
15:45Wait.
15:46Wait.
15:47Wait.
15:48Wait.
15:49Wait.
15:50Wait.
15:51Wait.
15:52Wait.
15:53Wait.
15:54Wait.
15:55Wait.
15:56Wait.
15:57Wait.
15:58Wait.
15:59Wait.
16:00Wait.
16:01And two weeks is our commercial shoot with you.
16:03Oh.
16:04So, we'll have to do everything in the same week.
16:07Obviously, you need to pull your rabbit out of your hat, too.
16:12Done.
16:25Oh, hey, Tom.
16:26Just one second, okay?
16:27Okay.
16:28Hello, Tom.
16:29Are you there?
16:30Okay.
16:31Oh, that's really great news.
16:32I'll give you a call back as soon as I make my decision, okay?
16:33Okay.
16:34Bye.
16:35Oh, yeah.
16:36Oh, yeah.
16:37What?
16:38Oh, yeah.
16:39What?
16:40Oh, my God.
16:41Oh, my God.
16:42Oh, my God.
16:43Oh, hi.
16:44Hi.
16:45Hi.
16:46What's going on?
16:47We need to talk to you about the commercials.
16:48Got it.
16:49All right.
16:50You got a second.
16:51What's going on?
16:52We still haven't heard from Kimora.
16:53We just really need to move forward.
16:54I've totally been putting this off.
16:55Do you know anything?
16:56I do not have any details.
16:57I do not know anything.
16:58Oh, my God.
16:59Oh, my God.
17:01All right.
17:02You got a man?
17:03Oh, hi.
17:04Hi.
17:05Hi.
17:06What's going on?
17:07We need to talk to you about the commercials.
17:09Got it.
17:10All right.
17:11You got a second?
17:12What's going on?
17:13We still haven't heard from Kimora.
17:16We just really need to move forward.
17:19I've totally been putting this off. Do you know anything?
17:24I do not have any details. I do not know anything.
17:27I don't really even know which one she's leaning more towards.
17:31Kimora is not thrilled with this fashion theater sexy supermodel idea.
17:36She's gunning for the day-in-the-life presidential idea.
17:39We don't care which idea at this point. We just need an answer.
17:41Okay.
17:42Because they're completely different, and if we don't get started immediately,
17:46we're just not going to make our deadline at all.
17:48Okay. All right. All right. Okay. We'll see.
18:00Hey, I have to get in there and get an answer today.
18:03I promised the video team that I would.
18:07I need to get some answers from you about the commercial.
18:11We need, I know, but we need to let the production team know which concept we're going to go with.
18:15We're running out of time. We have to start building out sets. We have to prepare for it.
18:20So you got to make a decision.
18:22Fashion theater. That's what everyone wants.
18:28Okay, J-Lo.
18:32Who?
18:33The Kohl's commercial.
18:35I don't know her. We work for J-Lo?
18:37I'm sorry.
18:38Rewind. Rewind. Rewind. Rewind. No.
18:41I'm trying to get an answer, and there I go, pissing her off.
18:44Get out, Liaka!
18:46What does she mean J-Lo? Do I look like J-Lo to you?
18:50We're just leaving the Viper Room, and they have one opening.
18:54The only day we can do the event is Friday night.
18:57The same day as the Kimura commercial.
18:59Are you freaking kidding me?
19:01This looks ugly.
19:03We know what this is like doing a side plank on your elbow on the wood.
19:07This is how you get out of my face, for God's sake.
19:09You're bothering me, what?
19:11Face this way.
19:12I need to get some answers from you about the commercial.
19:21We need to let the production team know which concept we're going to go with.
19:24We're running out of time.
19:26We have to start building out sets.
19:28We have to prepare for it.
19:30So you've got to make a decision.
19:33Okay, J-Lo.
19:35Who?
19:36The Kohl's commercial.
19:37I don't know her. Do you work for J-Lo?
19:39I'm sorry.
19:41Get that, Lianka.
19:43What does she mean, J-Lo?
19:45Do I look like J-Lo to you?
19:47It's from Nicole's commercial.
19:49We don't talk about other brands.
19:50We talk about Just Fab here.
19:51I'm sorry.
19:52I'm in Kimura's office, trying to get an answer for the two commercial ideas.
19:57Obvi, I'm not doing a good job, because I seriously just pissed her off.
20:02Get to her.
20:03Okay.
20:04They want to go with fashion theater.
20:07I know, but maybe there's a way where, with fashion theater, we can incorporate president and creative director aspects.
20:16These people are going after sex kitten, and that's not what I want.
20:21You'd be cranky, too.
20:23I just don't want to look like I'm only a model.
20:27You dig?
20:28Yes.
20:29They said stuff in that meeting that I just didn't want to say nothing, out of respect.
20:32What's going to get people to, you know, to really want to look at the product is the sex appeal that you bring, instead of behind a desk.
20:38Not every woman can relate to that, let's face it.
20:41Young ladies and women everywhere in the world, what do you mean they don't relate to me sitting behind a desk?
20:47I don't care if you're a stay-at-home mother, you relate.
20:50This is my job.
20:51Like, that's your job, staying at home.
20:53You understand juggling, building a business, chasing your dreams.
20:56I don't want to sit there and go toe-to-toe with Adam and Don about what women relate to.
20:59So I will do it.
21:00Okay.
21:01There has to be some elements in there that show the business side of me.
21:06I'm a president and creative director of this company, and I would like to be seen in that light.
21:11Don't throw curveballs at me.
21:12Right.
21:13Don't let Don and Adam be coming on set, talking about how sexy they want it to be.
21:16No curveballs.
21:17That's you, that day.
21:18What's your name?
21:19First name, no.
21:20Middle name, Curve.
21:22Last name, Balls.
21:23No curveballs.
21:24That's you.
21:25Okay?
21:26Right.
21:27Okay.
21:31Hi.
21:32Hi.
21:33I'm French.
21:34I'm Ashley.
21:35Marketing director.
21:36I'm Sarah.
21:37Nice to meet you.
21:38Welcome.
21:39So Kim sent us to the Viper Room.
21:40She wanted us to scout it, um, so that we could report back, take pictures, get sizing,
21:45get everything.
21:46Stage, obviously.
21:47This can totally be removed, um, depending on what sort of capacity you're looking for.
21:52Can you take down all this liquor so that we can put up our bags and shoes for product
21:57display?
21:58The room is yours to make it your own.
22:00It's perfect.
22:01And this is what we call Johnny's booth.
22:02Cool.
22:03Named after, uh, founder, Johnny Depp.
22:05Avril can sort of hang out here.
22:06Yeah.
22:07Perfect.
22:08Privacy.
22:09In the pool.
22:10You never know when pool dancing's gonna break out, so.
22:13That's true.
22:15This is where we normally do the, uh, red carpet.
22:18Pink.
22:19Oh, pink carpet, sorry.
22:21And then also, we're gonna be streaming this live, so for the production truck.
22:26Yeah, we can arrange for parking in the back.
22:27Okay.
22:28Okay.
22:29Let us know ahead of time.
22:31Hi, Kim.
22:32Oh, hey guys, how are ya?
22:34We're just leaving the Viper room, and it went really, really well, and we think that
22:38it's gonna be perfect.
22:39Great.
22:40Um, I guess, are they available on any of those nights that Avril's available?
22:45They have one opening out of our three dates, but other than that, they're booked the next
22:51eight months.
22:52Okay, book it.
22:53I mean, let's just lock it up.
22:55Okay.
22:56Thank you so much, guys.
22:57See you soon.
22:58Okay.
22:59Bye.
23:00Bianca.
23:01What's up?
23:02Question for you.
23:03Yes.
23:04What's the commercial shoot?
23:05Next Friday.
23:06So, between Avril's availability and the Viper room's availability, the only date we can
23:19do the event is Friday night.
23:21The same day as the Kimora commercial.
23:25Are you freaking kidding me, people?
23:28Seriously?
23:29Yeah.
23:30Ugh.
23:31Seriously?
23:32So, I know the commercial shoot's already, like, a really full day, but we need to do
23:37whatever it takes to get her there on time.
23:39Kimora's introducing Avril, which means that she's kicking off the livestream, and if we're
23:42late on the livestream, everything gets thrown off.
23:45With the livestream of the concert, timing is critical.
23:49We've spent a ton of time and energy getting people psyched to tune into our website at
23:549 p.m. sharp.
23:55If it's delayed, millions of fans might not stick around for the concert or the product
24:00launch.
24:01Opportunity loss.
24:03Over.
24:04Done.
24:05I'd like to have her there at least 15, 20 minutes before to make sure that she has time
24:10to do the carpet real quick.
24:11Right.
24:12And then get in there and announce.
24:13What I can do is we'll just have to have an earlier call time so there's more time for
24:17her to go home, change.
24:18Does she have to go home?
24:19Well, yeah, because she's gonna be, if she gets here early, she's, and she stays late,
24:24she's not gonna be able to see the kids.
24:26You need to basically be on the phone with her assistant, like, that entire time.
24:29Yeah, like, every five minutes.
24:30Um, right.
24:31Um, yes.
24:32That would be me.
24:33All right.
24:34Okay, wait.
24:35It's okay.
24:36Not like a phone.
24:37Hi.
24:38Oh, you guys are so cute.
24:39You too.
24:40Thank you for making it.
24:41Oh my God.
24:42I took my Just Fab girls out for drinks tonight so they can help me figure out my decision
24:51for this job offer at Trailer Park.
24:53I really need them to help me decide.
24:55Am I gonna stay or am I gonna go?
24:57I don't know.
24:58Oh, you guys order?
24:59Sorry.
25:00I know.
25:01Oh my God.
25:02That's, like, exactly what I need.
25:04Good.
25:07Yeah.
25:08I had a job interview with another design firm and, like.
25:13Serious?
25:14They offered me the job.
25:15Are you serious?
25:16I think it's right for me right now.
25:20It's a good career choice, but it's, it's been hard.
25:24It's the most difficult decision I've ever had to make in two years.
25:27I feel like I've reached a plateau with Just Fab and I need to just look out for me.
25:34Being sought after is really, really pride.
25:37You know, it really makes a place.
25:38Well, it also, like, shows that they actually, like, they want you.
25:42You know, it's like, obviously, like, I understand that, but what if it's not what you're expecting?
25:46You really have to make a pros and kinds list.
25:48I kind of did.
25:49Okay.
25:50Are you, are the new executives going to race with you?
25:54So it's gonna have girl time with you in the bathroom.
25:56Yeah.
25:57Dawn loves you, obviously.
25:58Oh, my God.
25:59Camora is obsessed with you.
26:01I have a really funny memory with her.
26:04I sat on her desk and it cracked in half.
26:07If you leave Just Fab, who is gonna set you up on dates?
26:12I'm torn up.
26:13I love my Just Fab girls.
26:15I don't know what to do.
26:16Like, I don't want to leave them, but I want to go.
26:19It's the hardest decision ever.
26:21There's a lot of things I love about Just Fab.
26:22And we're cheersing that we're all together, but we're not cheersing the fact that you might
26:26take this job.
26:27Wait, what's the cheers for?
26:28Well, because we're together.
26:29Hello?
26:30Am I gonna stay?
26:31Am I gonna go?
26:32Today is the Camora commercial and the Avril Lavigne concert.
26:45I have to get Camora through the day, wrapped, home, chained, then to the Viper Room so that
26:51she can announce Avril and the livestream.
26:53I am the only thing standing between total success and utter catastrophe.
26:59Camora's assistant emailed me, and they just got on the freeway.
27:04So how late is she gonna be?
27:06Like 20 minutes.
27:07Okay.
27:08Which means 30, because you have to walk in, which takes 10 minutes.
27:11So yeah, we're gonna be like an hour behind.
27:13Well, we'll pick it up.
27:19Hi.
27:20Hold up.
27:21Good morning.
27:22You look scared.
27:23I'm not scared.
27:24I just wanna get you in.
27:27You're gonna be sitting on that.
27:29It's loose.
27:30No, it'll be fine.
27:32Pretty.
27:33Pretty ugly.
27:35We're shooting the fashion theater set up.
27:38We have four wardrobe changes, and we're already running behind.
27:41Plus, she doesn't like the set.
27:44This day is not starting off well.
27:46I hope I can turn it around.
27:50Okay.
27:51Okay, now we can do it.
27:52This hurts.
27:53All right.
27:54Let's try it again.
27:55All right.
27:56Still rolling.
27:57You know what this is like for all of you that can't imagine the pain that I'm in?
28:00It's like doing a side plank on your elbow on the wood, and your hip, though.
28:03So we're gonna get on this.
28:04This day.
28:05It feels the same.
28:07They didn't account for the fact that she's going to be laying on a plank of wood in awkward position.
28:13Better?
28:14And still look sexy, and presidential, and beautiful.
28:18You ready?
28:19And action, Kimora.
28:24Okay.
28:25Okay, now we can move it.
28:26We're gonna start having you, like, face this way, feet kicked up.
28:29And then you'll turn and look at the shoe.
28:31Absolutely, sir.
28:32Pop it off.
28:33Look at the camera and smile.
28:34This is gonna get out of my face, for God's sake.
28:36Who's here to help me cut this branch?
28:38Do you want me to cut it myself?
28:39Hey, art department?
28:40Art department?
28:41Is somebody watching me?
28:42Yeah, let's...
28:43Chris, do you just want to cut it off?
28:48Roxy and Chris want to just go over...
28:50Yeah.
28:51They want to talk to you a little bit about poses and stuff like that.
28:54What about it?
28:55I don't need them to do that for me right now.
28:56I don't need somebody to talk about no damn poses.
28:58Okay.
28:59What do you think I have in front of me here?
29:00What is all of this?
29:01Poses.
29:02Child, I've been doing this until 10 years old.
29:03It would be nice to just go over there for a little bit.
29:05In case you have more questions.
29:06Roxy, you're bothering me.
29:07What?
29:08What are you guys doing?
29:09Back up.
29:10Go back.
29:11Go back.
29:12Too many people.
29:13I'm trying to get ready.
29:14Why do you guys keep thinking?
29:15No, I just wanted to come in and make sure you're good with the poses and everything.
29:17I don't need anybody to tell me, am I good with poses?
29:20I've been posing all my life.
29:21Well, that's what I love to hear.
29:23Okay.
29:24I'm getting a little irked here.
29:25Everyone's all in my face with their model, model, model.
29:28Walk like this.
29:29Do this.
29:30Do that.
29:31Just give me the strength to make it through this day, Lord.
29:35Rolling.
29:36Roll sound, please.
29:38I'm Camorley Simmons.
29:39Want to know my secret to fabulosity?
29:42Shoes.
29:43Embrace your fabulosity.
29:45Am I not speaking English here?
29:47Do they not understand that I am looking for executive business woman elements here?
29:54Let's do one more that's like more sexy instead of fun.
29:58Do you think this is presidential?
30:00I want you to do a good job.
30:01I told everyone that Camorra was okay with shooting fashion theater as long as there were
30:06aspects of day in the life.
30:08She wants to be seen as president.
30:10She wants to be seen as a serious player.
30:12So far, everything feels very model-y.
30:14Like, well, how do you know I'm the president and creative director here?
30:17How do you know I'm not just some floozy model chick that you got off the street?
30:22Can I just talk to you one second, Leonca, before we commence our shoot?
30:29Great.
30:34She's not on the balcony?
30:35No, I checked.
30:36She's not in her office?
30:37Am I being punked?
30:39No, seriously, am I being punked?
30:40I'm gonna break the news to her first.
30:45It's such a big opportunity to take right now.
30:48What?
30:51We have a lot of celebrities.
30:53Camorra still isn't here.
30:54She's supposed to introduce Avro.
30:56No answer.
31:10I'm sorry.
31:11I don't know.
31:12Today, we have a lot going on.
31:13We're shooting the commercial, and then we have the Avril Lavigne concert later.
31:22Let go of me.
31:23I know she's upset that the shoot is more modeling and sexy than presidential, but we need
31:28to wrap this up.
31:31This is like my life.
31:33I'm a hard-working, independent woman.
31:36I want to be serious.
31:40You know what it looks like?
31:43Doo-doo?
31:44Grape doo-doo.
31:45I need you to stop.
31:47I don't want that to be honest.
31:48No way.
31:49This is my health.
31:50This is the first commercial that we're doing that's starring me.
31:55And so, it's a really big deal for me for a lot of reasons.
31:58I want to get it right.
31:59Okay, okay, okay, okay.
32:00Can you do me a favor?
32:01Can you do me a favor?
32:02Add to the commercial, Camorra the Supermodel, as a busy executive.
32:07Okay.
32:08Bam.
32:09Be on standby to get her dressed?
32:11Yeah.
32:12Okay, we're gonna get ready.
32:13All right, we're ready to go.
32:15What if you said something like, as president and creative director of Just Fab?
32:20Yeah.
32:21Yeah.
32:22Just lead with it.
32:23This eye candy is also the boss.
32:26All right.
32:27All right.
32:28Thank God, Camorra came up with a way to make the script work for her.
32:31Now, I hope Don and Adam are okay with the revisions too.
32:38I'm Camorra Lee Simmons, president and creative director of Just Fab.
32:42Want to know my secret to fabulosity?
32:44Shoes.
32:45That's why I'm so excited to bring you Just Fab.
32:48That was good.
32:49I liked it.
32:50Awesome.
32:51That was good?
32:52That was good.
32:53All right.
32:54Nailed it.
32:56Hey, that's video of Iraq.
32:57Yeah.
32:58Come on.
32:59Now, Camorra has to haul us home and get changed for the Albert Levine concert tonight.
33:11It starts exactly at 9 p.m.
33:14So, we have one hour to go time.
33:17Rose, I have to let the headhunter know what my decision is today.
33:28Rosie's my office wife, so I'm going to break the news to her first.
33:32I hope she's okay with what I'm going to tell her.
33:35How are you feeling?
33:37Crazy.
33:38Like, it's such a big opportunity to take right now.
33:41Oh, my God.
33:42It's like, you know?
33:43So intense.
33:44What?
33:51I'm not taking it.
33:53Oh, my God.
33:54You're telling me.
33:55Sorry.
33:56I thought you were going to say you were going to take it.
33:57No.
33:58I can't leave my Rosie.
34:02I'm so excited.
34:03Did I choke you?
34:04A little bit.
34:06I'm happy, happy with your choice.
34:07Yeah.
34:08Like, having the ability to go out there and meet a headhunter, meet Trailer Park and see other
34:13companies that are interested in me, it put me into perspective of how great I have it here.
34:20That's so crazy.
34:23It looks so good.
34:24Oh, my God.
34:25Like, I have such a great job.
34:27I have such a great family here.
34:28Dreamland of shoes, which is like, I'm in front of it.
34:31I own all this.
34:32I'm traveling the world.
34:33I know there's other places I can work, but this is my home.
34:37Like, I feel like you needed to, like, go through this whole path, but then, like, now you know that, like, this is where you belong.
34:43Yeah.
34:44I feel like your, like, passion is back, so I'm happy.
34:47Yeah.
34:48Even more fierce than ever before.
34:49I mean...
34:50No.
34:51One, two, one, two, chip, chip, yeah.
34:52I think this is the last bag of these bags.
34:53Oh.
34:54But they have actually two more boxes.
34:55Oh.
34:56It's the night of the concert.
34:57We've been setting up all day.
34:58It looks amazing.
34:59I want another shoe there.
35:00Yes.
35:01It's pink.
35:02It's so vipery.
35:03It's just fab and it's rocker.
35:04Hi.
35:05Hi.
35:06Hi.
35:07Hi.
35:08Hi.
35:09Hi.
35:10Hi.
35:11Hi.
35:12Hi.
35:13Hi.
35:14Hi.
35:15Hi.
35:16Hi.
35:17Hi.
35:18Hi.
35:19Hi.
35:20Hi.
35:21Hi.
35:22Hi.
35:23Hi.
35:24Hi.
35:25Hi.
35:26Hi.
35:27Hi.
35:28I'm Kim.
35:29Hold on one second.
35:30Let me just go really quickly.
35:31Can you hear me better now?
35:32This is a really big event.
35:33There's a good amount of pressure on this one.
35:35This is our first time live streaming a concert and selling our products right after.
35:40All right.
35:41Perfect.
35:42Adam already stressed the importance of this event to him.
35:45We have a lot of celebrities coming tonight.
35:48The Fowler sisters who are the hottest bloggers around.
35:52We have actress Minus Favari, actress and singer Taylor Momson.
35:56The list goes on and on.
35:57The press is here ready to cover the event.
36:14The celebrities are arriving and live stream video team is gearing up for the countdown
36:18to broadcast the concert live on the JustFav website.
36:25It's my job to make sure that the talent's happy, that the media runs smoothly, that the live streaming runs on time, and that our product launch goes off without a hitch.
36:34I really want Avril to be happy.
36:41And on top of it, Adam told me not to F it up.
36:43Avril, run from this one.
36:44Avril, turn.
36:45Avril, turn.
36:46Avril, turn.
36:47Avril, turn.
36:48Avril, turn.
36:49Avril, turn.
36:50Avril, turn.
36:51Avril, turn.
36:52Hello?
36:53Where are you?
36:54Okay.
36:55I need to see you.
36:56Okay.
36:57I need to see you.
36:58Okay.
36:59Oh, .
37:00Kimara's already 25 minutes behind, and Avril goes on stage in 10 minutes.
37:05Avril is going in right now, so tell her to hurry up, like I'll ask.
37:08You know what I'm saying?
37:09If she gets here in the next five minutes, we'll be making it by the skin of our teeth.
37:16We need to get her on stage ASAP.
37:20I'm not holding live streaming, and she's got to do this.
37:23I woke her up.
37:25Kim.
37:26Everything's fine.
37:29I thought we were all gonna have a heart attack.
37:34Are you gonna pull up the sails, Adam?
37:36Yep.
37:37Okay.
37:38Roll it.
37:39What do you think?
37:40We're gonna pull up the sails, Adam.
37:41Yep.
37:42Okay.
37:43Roll it.
37:44What do you think?
37:45I wish her hair was down.
37:47Hello?
37:48Where are you?
37:49The show is starting.
37:50So, at 10 till, Kimara still isn't here, and she still has to do red carpet, like,
38:11she still has to get situated.
38:13I just called, and I said, just so you know, the live streaming starts at 9, so I'm not
38:18holding live streaming, and she's got to do this.
38:20I woke her up.
38:23Everything's fine.
38:28Yes, that's her.
38:29Hallelujah.
38:30Kumara arrives just in time.
38:43She hits the pink carpet looking fabulous.
38:45We had to push some of her interviews back, but she got there in time to just in time.
39:01I thought we were all gonna have a heart attack.
39:04Okay, start the live feed in four, three, two, one.
39:11I'm Kamoralee Simmons, president and creative director of Just Fab.
39:17Oh my gosh, I love you guys too.
39:19It's hot as hell in here.
39:21Yeah!
39:22Not that I would know how hot hell is, because I'm a good girl.
39:28I'm here tonight to introduce Avril Lavigne, who I love, and to debut her collection, an exclusive
39:34collection that she's doing with us.
39:37So I'm really excited to be a part of the Just Fab, Just Fab.com family.
39:42And tonight is a celebration, so my band and I, we had to come up here and do what we do.
39:53He was a skinny boy, just a sexy little boy.
39:56He wasn't got enough for good.
39:59And now he's a super star, so rally on his ride.
40:02You better face it, what it was.
40:05He has to do the same, in my eyes.
40:09I will tell you it's true.
40:17Team, Team, Team...
40:24Avril's set was absolutely amazing.
40:27Camorra absolutely loved the show.
40:29It was really great.
40:31She did a good job.
40:35Not too shabby.
40:36There's our phone.
40:37George.
40:38I heard her trending all over the world right now, so we're pretty stoked.
40:42So, yeah.
40:43I've had an incredibly long day, but we finished out with a great success.
40:49For another one, for me and for just that.
40:52Are you going to pull up the sales, Adam?
40:54Yep.
40:55Seven, eight thousand pairs just since we did the event.
40:58Seriously?
40:59Yeah, yeah.
41:00We're getting things, Adam.
41:03I'll see you at eight.
41:04See you at eight.
41:14Hola.
41:15Hey.
41:16What do we have, our commercial?
41:17Yes.
41:18Does it look great?
41:19I think it looks great.
41:20Is it edited?
41:21Yes.
41:22Oh, yeah.
41:23I hope my video team kept my script changes in there.
41:26Otherwise, this commercial will not see the light of day.
41:29Roll it.
41:30Yeah, let's take a look.
41:31Here we go.
41:32Here we go, guys.
41:36Surprise, bitches.
41:37Fashion is my life, and I believe all women deserve to look and feel fabulous.
41:44Sometimes you have to take a little risk about things that you're passionate about.
41:50Find all the latest styles at justfab.com.
41:52I think this commercial had the perfect mix of executive boss lady kimura and sexy supermodel kimura.
41:59For $39.95, you'll get a pair of shoes, personal stylist, and free shipping.
42:04And I hope Don and Adam are on board.
42:07Embrace your fabulosity.
42:10Okay.
42:11What do you think?
42:19I think it's good.
42:20I wish your hair was down in the beginning instead of up, but that's just my opinion.
42:24You're on the dining room table.
42:25It's evening.
42:26I don't want your hair on my food, but come on now.
42:30I like it.
42:31I think it's good.
42:32Let's get it out right away.
42:33I love it.
42:34Great editing, guys.
42:35I love it.
42:37Great editing.
42:38Yeah.
42:39All right, let's wrap it up.
42:40Great job, Chris.
42:43Thank you, guys.
42:44Thanks, Marl.
42:45For this to be the first Kimura commercial that's going out in the world, you did a great
42:48job.
42:49Thank you, guys.
42:53Okay, that was the crowd going wild.