HOORAE founder and CEO Issa Rae  discusses the marketing campaign for the upcoming film "One of Them Days" - video Dailymotion

HOORAE founder and CEO Issa Rae  discusses the marketing campaign for the upcoming film "One of Them Days"

Transcript

00:00This was also the inaugural film from Hooray Productions.

00:04You know, there's the great needle drop.

00:06There was an incredible digital marketing campaign behind it,

00:10and it grossed over 50 million worldwide.

00:12You know, this targeted word-of-mouth campaign.

00:15Talk a little bit about how you all worked together

00:18to pull off this incredible project and where it began.

00:22You know, this is what our ecosystem is about,

00:27and we really got to shine and collaborate

00:30in the way that we were intended to with this film,

00:34from obviously down to the music

00:36and developing the script for seven years.

00:42And that wasn't just developing the script.

00:43This was such a long process just to make it theatrical

00:48and learning what a theatrical movie

00:52and a theatrical comedy could be,

00:54and a lot of that came down to, obviously,

00:56the script development, but the casting.

00:59We were lucky enough to have Kiki on board five years ago,

01:03and then castes in the last year.

01:06And then to be able to work with Sarita Singleton,

01:09who penned the script, who's a color-creative client,

01:11and hired Lawrence Lamont as the director,

01:14who's also a color-creative client

01:16and a first-time feature filmmaker,

01:18and just knocked it out the park.

01:20And then you mentioned being able to have a strong hand

01:23in the digital campaign and collaborate with Sony

01:26and TriStar to bring it to life.

01:28So we had our hands in every part

01:31of making this movie possible,

01:32and it's just so exciting that it was so well-received.

01:37We'll see you then.