"Made in Europe"? I dubbi dietro le borse di lusso e il boom dei video cinesi su TikTok

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"Made in Europe"? I dubbi dietro le borse di lusso e il boom dei video cinesi su TikTok  La guerra commerciale in corso tra Stati Uniti e Cina è arrivata su TikTok e le case di moda europee si sono trovate nel mezzo  ALTRE INFORMAZIONI : http://it.euronews.com/2025/04/21/made-in-europe-i-dubbi-dietro-le-borse-di-lusso-e-il-boom-dei-video-cinesi-su-tiktok  Abbonati, euronews è disponibile in 12 lingue.

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00:00Are European Luxury Goods Produced in China?

00:08The ongoing trade war between the US and China is now all over TikTok

00:13and European fashion houses have found themselves sandwiched somewhere in the middle.

00:16A bag from a high-end European fashion house such as Hermès Louis Vuitton or Prada

00:21can cost hundreds of thousands of euros.

00:23But on TikTok, individuals claiming to be Chinese manufacturers

00:27say they are the ones really making these goods.

00:30Speaking in English and referring to prices in dollars,

00:33they appear to be targeting American consumers known for buying these goods.

00:37For the past more than 30 years, we have been OEM factory

00:40for most of the luxury brands around the world.

00:43Gucci, Prada, Coach, Vuitton, you name it.

00:46Real OEM factory for those luxury brands.

00:48We are the same group of people.

00:5230,000 USD.

00:53And do you know how much it costs from us?

00:55If you buy from us, only less than one-tenth of its price.

00:59On their website, Hermès lists locations where it produces and manufactures,

01:04but does not mention China.

01:05The same goes for Louis Vuitton.

01:08Meanwhile, the EU stipulates that for goods to be labelled made in Europe,

01:12their last substantial transformation must occur in the country of production.

01:16Investigative journalist Noémie Leclerc told Euroverify

01:20that the majority of these TikTok videos in fact display counterfeit products.

01:24Leclerc added that these videos are being posted as the Chinese government moves towards

01:28encouraging counterfeit production in a bid to retaliate against US tariffs.

01:33Despite this all, the luxury goods industry is shrouded with secrecy

01:36and protects the finer details of its supply chain.

01:39According to experts, luxury brands such as Ralph Lauren and Prada

01:43do manufacture in China at stages of the production process.

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