A giant red ball pit appeared in Manchester – proving fun has no age limit as adults get the chance to have some child-like fun.
Measuring 10m by 5m, the retro soft play favourite turned heads as passers-by couldn’t resist jumping in and playfully rolling around as they took a well-earned break from the seriousness of everyday life.
Filled with 65,000 bright red balls, TV personality Chloe Burrows was on hand to encourage the public to join in the fun, spark laughter and nostalgia.
Created by Babybel ahead of this year's Red Nose Day on 21st March, the 'Babybel-ball pit' also included several special branded balls – with an additional £1 donation made for every one that was found.
It comes after a study revealed 42 per cent of adults admit they have forgotten how to have fun, with 42 revealed as the age this stops.
A spokesperson for the cheese snack brand, which also commissioned the research, said: “As life gets busier, fun can sometimes take a backseat to responsibilities, routines and expectations.
“But having fun isn’t something we should outgrow - it’s something worth holding onto.
“This giant ball pit - with its ‘Find It. Drop It. Donate It’ donation mechanic - is a playful reminder that fun has a place at every stage of life, and a little bit of fun can do a lot of good.
