This 12-Year-Old Millionaire Is Officially Retired

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At age 10, this kiddie influencer bought her first Mercedes Benz. By age 11, she earned so much money, she began planning her retirement.   See all our content on FAIL Blog: http://www.failblog.org Follow us on Facebook: http://www.facebook.com/FailBlog

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00:00I've got a ginormous haul, so let's get started.

00:02At age 10, this kiddie influencer bought her first Mercedes-Benz.

00:06By age 11, she earned so much money, she began planning her retirement.

00:09Pixie Curtis, she's only 10 years old,

00:11but she's got to be the hardest-working 10-year-old in the country.

00:1512-year-old Pixie Curtis started her own business and made millions,

00:19with help from her media mogul mom.

00:20But the mother-daughter duo's over-the-top lifestyle has people wondering if Pixie's

00:24mom exploited her for cash and if making millions of dollars was worth sacrificing her childhood.

00:29Hey guys, we just earned a ton of new fidgets and I'm going to be showing you them.

00:33The business, called Pixie's Fidgets, launched back in 2021 and sells a variety of colorful

00:39fidget toys for kids, along with slime, bead kits, and other kid-friendly products.

00:43Despite being the face of her brand, Pixie's Fidgets was the idea of her mom,

00:47Roxy Jechenko. Roxy, an Australian PR firm director, was actually keen on the idea years

00:52earlier. When Pixie was a baby, Roxy launched a range of hair accessories named Pixie's Bows.

00:58This one's a beautiful one because I like all these different flowers.

01:03Pixie's Fidgets became an instant success. The first fidget toy release sold out within 48 hours

01:08and raked in $200,000 in its first month of operation. But over the next few years,

01:13Pixie's Fidgets had become so successful that the middle schooler was worn out and

01:17eager to take a step back to focus on her studies. That kind of balance would make any

01:21parent happy, right? Well, it seems Roxy wasn't as pleased about her daughter's priorities,

01:26and Pixie's constant content creation, and the subtle adultification of the tweenager

01:31on social media caused a fair amount of concern and backlash. Behind the scenes of Pixie's picture

01:39perfect social media brand, things were not so bright and shiny. For one, Roxy was being

01:44consistently accused of exploiting her daughter for money and attention by pushing Pixie into the

01:49spotlight at such a significantly young age. Even worse, Roxy once spoke about lewd, pornographic,

01:54photoshopped images of Pixie circulating the internet when Pixie was just four years old.

01:59As for Roxy's response? On a podcast, she commented,

02:02That was very bad. I don't ever want to subject her to that.

02:05But also remember, she's got a business. Her hairbow business is a massive business right now.

02:17Pixie herself received backlash for promoting an extravagant lifestyle that seems mind-boggling

02:22for someone as young as she is. At age 10, her mom gifted her a brand new Mercedes-Benz GL,

02:27but since Pixie's too young to drive it, her mom Roxy acts as chauffeur. That same year,

02:31Pixie gave an interview to an Australian magazine describing how she wants to spend her fortune.

02:35I'm going to get my mom some new clothes because she has no good clothes at all,

02:39and I also want to get her some real hair because she desperately needs hair extensions.

02:43Pixie's most recent scandal was sparked by the now 12-year-old's retirement party

02:48as she celebrates her business success while refocusing her attention to her education.

02:55Commenters raised their eyebrows at Pixie's luxurious and downright excessive lifestyle,

03:00and how Pixie lost her innocence right before their eyes.

03:03Go be a kid, one grumpy Instagram commenter said. Listen to yourself trying to be an adult.

03:08Those nails. Makeup. The car. Seriously?

03:11Though most parents would love for their children to be financially set for life,

03:14Pixie's millionaire journey is definitely a cautionary tale for savvy parents who are

03:19eager to make money from social media. And while some moms would be thrilled to be taken on lavish

03:23vacations and have their kids foot the bill, other moms would argue that the most important

03:27thing their kid can do is enjoy their childhood while it lasts.

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