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Creator of "demure” meme is heartbroken
Cheezburger
Follow
11/11/2024
This is not very demure OR very mindful. Definitely not very cutesy.
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Category
🛠️
Lifestyle
Transcript
Display full video transcript
00:00
You see how I do my makeup for work?
00:02
Very demure, very mindful.
00:04
If you can't stop hearing the phrase,
00:05
very demure, very mindful,
00:07
you've got one TikToker to thank.
00:09
But just as the trend's originator
00:11
tried to cash in on her big moment,
00:13
a random stranger swooped in
00:14
and snatched up her opportunity.
00:16
I just feel like I dropped the ball.
00:20
TikTok creator Jules LeBron
00:22
seemed to become an overnight sensation
00:24
earlier in August,
00:25
after posting a series of videos
00:27
on how to be demure.
00:28
You see how I walk to the airport?
00:30
Very demure.
00:31
I don't do a lot like these other girls.
00:34
You see how I enjoy the drag show?
00:37
Very demure.
00:38
Her phrase, very demure,
00:39
very mindful, very cutesy,
00:41
instantly became a meme
00:43
among Jules' two million TikTok followers,
00:45
who shared her quirky words of wisdom
00:47
all across social media.
00:49
While the phrase isn't particularly original,
00:51
Jules' satirical take pokes fun
00:53
at appropriate feminine and polite behavior.
00:55
Her unique delivery and commitment to the bit
00:57
had users giggling,
00:59
and the trend's flexibility
01:00
made it easy for others to jump on the bandwagon.
01:02
Do you see how I eat this sub?
01:04
Very demure, very mindful.
01:07
Do you notice how I'm walking to the dispensary?
01:09
Very demure.
01:10
Do you see how I did Chloe's makeup?
01:12
Very 90s, very sultry,
01:15
very thoughtful, very demure.
01:17
Just days after Jules' phrase
01:19
became a sensation on TikTok,
01:20
it spread to news headlines
01:22
and brand marketing emails,
01:23
even reaching celebrities like Lindsay Lohan
01:25
and Jamie Lee Curtis,
01:27
who posted a behind-the-scenes clip
01:28
while filming the new sequel
01:30
to their 2003 movie, Freaky Friday.
01:32
Straight hair, very demure.
01:35
Wearing a seatbelt, very mindful.
01:38
The massive success around very demure
01:41
overwhelmed Jules,
01:42
who received an outpouring of love,
01:44
support, and encouragement
01:46
from netizens far and wide.
01:47
Jules, a transgender Latina from Chicago,
01:50
has been building her TikTok presence for years,
01:52
sharing makeup tips and comedic takes
01:54
working in customer service.
01:56
Prior to her viral breakthrough,
01:57
Jules would frequently share her ups and downs
02:00
as a restaurant server and a gas station cashier
02:02
with her devoted audience.
02:03
Fans have shared their genuine delight for Jules
02:06
and her achievements,
02:07
especially once she revealed
02:08
that the money she's earning from going viral
02:10
will finance the rest of her transition.
02:12
In a recent update,
02:13
she told her followers
02:14
that she's using her first big check
02:15
to move herself and her best friend out of the hood.
02:17
But then, tragedy struck
02:19
in the form of a trademark application.
02:21
Jules posted an emotional update
02:23
in which she revealed a man named Jefferson Bates
02:25
from Washington State
02:26
had filed a trademark on the phrase
02:28
before Jules could.
02:29
Admitting she knew nothing of trademark laws,
02:31
a defeated Jules cried about halting the release
02:34
of her very demure products and branding,
02:36
fearing her success was over
02:37
just as quickly as it had begun.
02:39
Like, I've just invested so much money and time into this,
02:43
and I feel like I did it wrong.
02:44
Like, I feel like I didn't try hard enough.
02:48
When news of Jefferson Bates' trademark filing
02:50
hit the internet,
02:51
people were devastated for Jules
02:53
and disappointed that an opportunistic stranger
02:55
would try to take what she clearly deserved.
02:57
But luckily, a trademark attorney caught wind of the story
03:00
and posted a TikTok explaining
03:01
that Jules still has a chance to trademark her phrase.
03:04
The person who uses the trademark first gets priority,
03:07
even if somebody else applied first.
03:09
Jules' TikTok is very clear
03:11
that she has been using very demure, very mindful.
03:14
While the fate of very demure, very mindful
03:17
will be decided by the trademark courts,
03:19
Jules is taking advantage of her moment.
03:21
From appearing on TV to a slew of brand partnerships
03:24
with companies like Netflix and Verizon.
03:26
And in a world where anyone can become rich and famous
03:28
for a silly viral moment,
03:30
it's refreshing to root for a social media star
03:32
who deserves their success.
03:34
Jules, how am I doing so far?
03:37
Very demure, very mindful.
Recommended
2:29
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