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How to be a better communicator
The Street
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11/1/2024
Matt Abrahams, author of “Think Faster, Talk Smarter,” joins TheStreet to share some tips on how to be a better communicator.
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Sports
Transcript
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00:00
So, tell me, Matt, what are your top three tips for being a better communicator?
00:07
Thanks for asking, because I do think if we focus on three things, we can be much more
00:11
effective.
00:12
First, we have to manage our anxiety.
00:16
Most people get nervous in high-stakes communication situations, be they planned, where you've
00:21
thought about it, you've created an outline, or spontaneous, just in the moment.
00:26
So we need to learn to manage our anxiety, and there are things we can do to address
00:30
symptoms and sources.
00:33
Second, we have to have a clear goal.
00:36
All high-stakes communication should be goal-driven, and to me, a goal has three parts, information,
00:43
emotion, and action.
00:44
In other words, you need to ask yourself, what do you want your audience to know, how
00:48
do you want them to feel, and what do you want them to do?
00:52
And finally, we need to structure our information so we package it up so it's easy for our
00:57
audience to understand.
00:59
Many of us, when we communicate, we just list and itemize information.
01:04
Our brains do not do well with lists.
01:06
In fact, when I go to the grocery store, if I have more than three items, I need to write
01:10
it down.
01:12
What helps is a structure, a logical connection of ideas.
01:16
For example, many people are familiar with problem, solution, benefit.
01:20
You start with some issue or challenge, you talk about how you solve it, and then you
01:24
talk about the benefits of doing it.
01:26
Problem, solution, benefit is an example of one of many structures you can use to help.
01:32
So manage anxiety, have a clear goal, leverage structure.
01:37
So you drilled down on clear goals and on structure, but you didn't, when it came to
01:43
managing anxiety, that might be what's making people more anxious.
01:47
So talk to us about how to deal with that anxiety.
01:50
Absolutely.
01:52
So first and foremost, to realize it's normal and natural to feel nervous in high stakes
01:57
situations.
01:59
We have to take a two pronged approach, both symptoms and sources.
02:03
We can manage the symptoms we feel.
02:05
So for example, many people feel a rapid heart rate or they get shaky or they begin to blush
02:11
and perspire.
02:12
And there are things we can do to manage that.
02:14
For example, take some deep belly breaths, the kind of breath you take if you've ever
02:18
done yoga or Tai Chi, where you really fill your lower abdomen.
02:23
And the key is the exhalation.
02:26
My rule of thumb, or I like to joke, the rule of lung is you want your exhale to be twice
02:31
as long as your inhale.
02:33
So if I take a three count in, I take a six count out.
02:37
If I'm shaky, I want to do purposeful movement.
02:40
The shakiness is adrenaline trying to move us from a threatening situation to a safer
02:45
situation.
02:47
So if we move by doing big, broad, appropriate gestures, or we take a step towards our audience
02:52
if we're standing, that can help us reduce shaking.
02:55
We can manage many of the symptoms, but we also have to think about sources and there
03:00
are many.
03:01
Let me mention one.
03:03
Many of us are made nervous because of the goal we have.
03:05
I just said having a goal is important, but it can actually add to our anxiety.
03:10
A goal is a concern about a future state.
03:14
I want to get the funding.
03:15
I want to get the support.
03:17
Those are in the future.
03:19
If I can become present oriented, I can be less nervous about not achieving that future
03:25
goal.
03:26
And there are lots of things we can do to make ourselves present oriented.
03:30
You know, sometimes it's not just what we say, but what we look like when we're saying
03:35
it.
03:36
So what role does nonverbal communication like body language play into effective communication?
03:45
It weighs heavy.
03:47
The way we say something matters a lot.
03:50
So let me give you a few really quick tips.
03:53
First, you want to show yourself as big.
03:56
Many of us, when we're nervous in particular, make ourselves small.
03:59
Pull your shoulder blades down.
04:01
That makes you look big.
04:02
Keep your head straight.
04:03
Avoid tilting your head.
04:05
So you want to be big, balanced, and still.
04:08
When you gesture, gesture broadly.
04:10
Go beyond your shoulders.
04:11
Many of us, when we're nervous or unsure, we gesture in front of our chest.
04:15
Just go slightly beyond your shoulders.
04:17
And then finally, vary your voice.
04:20
If I speak in a very monotone way, it doesn't help me make my point because it doesn't demonstrate
04:28
my passion, my authentic way of communicating.
04:30
So big, balanced, and still with your body.
04:33
Gesture beyond your shoulders.
04:35
Vary your voice.
04:36
You will be seen as confident and having passion for what it is you're discussing.
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