‘Shrinkflation’: have you seen items get smaller but the price doesn’t?

Local TV

We’re asking people around Cardiff if they’ve seen items in the shops get smaller while not getting any cheaper. ‘Shrinkflation’ is a cunning type of inflation that seems to be affecting consumers more than ever.

Transcript

00:00Crisps and chocolate they've shrunk a lot

00:04Yeah, yeah, I think that's about it that's all I've seen really myself, but I think

00:09Yeah, things have gone up in price and down in size. Yeah, you're correct everything

00:17Everything it definitely chopped up

00:21Miles bars are smaller Snickers are smaller. Yeah, definitely a thing. Are you open a packet crisps off the crisps?

00:27Yeah, yeah, yeah for sure. No, it's that I've definitely noticed that yeah

00:31And the shots you're all

00:33dedicated to their

00:35Carbon net zero by 2050 are now making things smaller or expensive

00:40But wrapping them with more similar use plastics. Oh, yes

00:43Oh, yeah, so the price goes up and the product as well goes down

00:47So basically that's bigger inflation, but you don't see it really unless you look into it. I sort of thing. Yeah, it's disappointing

00:55Half a packet of crisps sad

00:57to double the price

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