Leeds reflects on shrinkflation

National World - LocalTV

Shrinkflation – when products get smaller but prices stay the same – has become a concern for some shoppers, especially as Christmas approaches. Have you noticed products getting smaller and how do you feel about it?

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00:00Food does seem to be getting smaller and they're also like it seems to be that packaging is getting cleverer at

00:06making you think you're buying the same amount that you were but

00:09Filling up sections of the box

00:11So I had a tube of biscuits and the the tube finished halfway down the tube

00:16Which I didn't realize at all when I bought it. In fact, I was really chuffed. I had loads of biscuits left

00:20So I last night I had a bar of chocolate and the bar of chocolate

00:24I couldn't work out if I'd got bigger or the chocolate got smaller

00:27I work as a makeup artist in film and TV. I have noticed in in sort of general that things have got smaller

00:35You do get less for your money and it's really annoying because the price goes up as well. So I think you know, it it's hard

00:42The wages have stayed the same

00:45People don't want to pay more. However, it just costs more to replenish

00:49Stock items. So yeah in that case, I think we're definitely seeing some shrink-flation

00:54Freddo's bring back the Tempe Freddo

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