'China improving foreign IP protection'

CGTN Europe

“I think China is a vast market. The 800 million Chinese consumers who love British brands. China has made huge progress in protecting foreign intellectual property,” says Sir Sherard Cowper-Coles, Chair of the China-Britain Business Council   #LeadersLoungue

Transcript

00:00I think China is a vast market. It's a very sophisticated market.

00:05There are 800 million Chinese consumers who love British brands.

00:11Of course there are challenges, the regulatory environment, language, culture.

00:17I think one area where China has made huge progress is in protecting foreign intellectual property.

00:25It's a challenging market, but the rewards are enormous.

00:30At China Britain Business Council we have some 500 member companies

00:36ranging from AstraZeneca, Jaguar, Land Rover, Burberry, BP, right down to small SMEs.

00:46And for all of them, the China market is material for their business.

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