Chipotle is launching a costume collection for Halloween

TheStreet’s Conway Gittens brings you the biggest news of the day, including what investors are watching and how Chipotle is celebrating Halloween.

Transcript

00:00I'm Conway Gittins reporting from the New York Stock Exchange.

00:02Here's what we're watching on the street today.

00:05It was a mixed performance on Wall Street Thursday

00:07as investors tried to figure out if the economic glass was

00:10half full or half empty.

00:12The Institute for Supply Management Services Index

00:15came in at 51.5 in August, which was steady growth

00:19from the month before.

00:20New orders were up.

00:21Inflation was stable.

00:23But employment fell for the fifth time in six months.

00:27In other news, if you're looking for a Halloween costume

00:30idea, what about going as your favorite Chipotle item?

00:34The popular eatery is teaming up with Spirit Halloween

00:36to launch a line of meme-worthy costumes.

00:39I'm talking Chipotle burrito, a napkin, a fork, a water cup,

00:43or a to-go bag.

00:45Chipotle chief brand officer Chris Brandt

00:47said in a statement, quote, our popular Halloween tradition

00:51burrito began with a burrito-themed costume contest.

00:55And now we're taking it to the next level

00:57with the launch of our first ever costume collection

01:00collaboration.

01:01The decorated body suits come in adult sizes only

01:04and cost just under $40.

01:07Chipotle is trying to capitalize on its solid brand recognition

01:11and rip-roaring sales success by filling up

01:13social media feeds with something

01:15other than its menu items.

01:17For its part, Spirit Halloween will sell the costumes

01:20in-store and online.

01:22The retailer spares no effort in trying

01:24to bring in big sales for the holiday

01:26through pop-up shops around the country.

01:29This year, it will have more than 1,500 shops

01:32and employ 50,000 holiday workers.

01:34American consumers are expected to top the record $12.2 billion

01:39in Halloween spending seen in 2023.

01:43That'll do it for your daily briefing from the New York

01:45Stock Exchange.

01:46I'm Conway Gittins with The Street.