McDonald’s unveils plans for new value menu

TheStreet’s Conway Gittens brings you the biggest news of the day, including what investors are watching and big changes are coming to McDonald’s.

Transcript

00:00I'm Conway Gittins reporting from the New York Stock Exchange.

00:03Here's what we're watching on the street today.

00:05The Dow rallied into Friday's close as investors continued to position for a Trump administration.

00:11Consumers are also preparing for a change in the White House.

00:14Consumer sentiment inched up in November to its highest level since April.

00:18Republican consumers were more upbeat, while Democrats were more downbeat.

00:23Turning to next week's holiday shortened calendar, the big number comes from the PCE index, which

00:29is the Federal Reserve's preferred inflation gauge.

00:33Speaking of inflation, McDonald's is still trying to find the right menu in a world where

00:38eaters are fed up with high prices.

00:41The fast food giant is introducing what it is calling the McValue menu.

00:46A $5 budget deal that's already available will continue at least through the summer.

00:51The $5 bundle includes a small drink and fries, four-piece Chicken McNuggets, and either a

00:56McDouble cheeseburger or McChicken sandwich.

00:59In addition, its Buy One, Add One for $1 offerings will be expanded to breakfast time.

01:07McDonald's will also roll out special deals in local markets and for app users.

01:11McDonald's USA President Joe Ellinger said in a web statement, quote, when it comes to

01:15value, we know there's no one-size-fits-all.

01:19We've worked closely with our franchisees to create a new platform that will let our

01:24customers define value on their own terms.

01:28The McValue menu fully kicks in in January 2025 in response to Mickey D's first back-to-back

01:34drop in quarterly sales since the pandemic.

01:38Eating at McDonald's is now roughly 40 percent more expensive than it was five years ago.

01:45That'll do it for your daily briefing from the New York Stock Exchange.

01:48I'm Conway Gittins with The Street.