‘The Great Re-bundling’: Can The NBA Secure A $100 Billion Rights Deal?
Michael Schreiber, the CEO of Playfly Sports, a sports marketing and technology firm, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite to share his insights on the rapidly changing sports media landscape. Schreiber also expresses confidence in the NBA’s ability to eventually land a groundbreaking $100 billion media rights agreement.
Established in 2020, Playfly Sports handles media rights for NBA, NHL, MLB teams and college programs, including the University of Nebraska and Penn State. Schreiber indicates that Playfly Sports has expanded to nearly 1,000 employees, mainly through acquiring in-house Fox Sports marketing divisions in 2020 to establish the company.
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Established in 2020, Playfly Sports handles media rights for NBA, NHL, MLB teams and college programs, including the University of Nebraska and Penn State. Schreiber indicates that Playfly Sports has expanded to nearly 1,000 employees, mainly through acquiring in-house Fox Sports marketing divisions in 2020 to establish the company.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
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More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.