After more than a decade as an actor, the 31-year-old White Lotus star is finally having his day in the Hollywood sun. But acting isn’t the only thing on his mind—lucrative investments and a growing protein bar company are keeping his plate plenty full.
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LifestyleTranscript
00:00Today on Forbes, Patrick Schwarzenegger's next big flex.
00:05Jet-lagged and hungry, Patrick Schwarzenegger eyes a craft services table stacked with pastries and sandwiches
00:12before turning his attention to the sugarfish sushi delivery on the table in front of him.
00:17The 31-year-old actor and entrepreneur has barely had time to catch his breath in the past two months,
00:23having traveled to 15 countries to promote his cult HBO series, The White Lotus.
00:28He reaches into his pocket to pull out two Mosh Protein Bars, the brand he co-founded in 2021.
00:35He says, quote,
00:37Much like his protein shake-obsessed White Lotus character, Saxon Ratliff, Schwarzenegger watches what he eats.
00:51The similarities continue.
00:52He also graduated from an elite university with a business degree,
00:55comes from a powerful family and is no stranger to wealth.
00:59But while Saxon had yet to move beyond his luxe life he inherited from his parents,
01:04Schwarzenegger is finally making a name for himself, in business and on screen.
01:09The son of Arnold Schwarzenegger and Maria Shriver, he grew up in a world of the Hollywood and political elite
01:15as the child of an actor-turned-billionaire California governor and a broadcast journalist who happens to be a Kennedy.
01:22He fell in love with acting early, often visiting his father's movie sets as a boy.
01:28Schwarzenegger admits, quote,
01:29There were times where I was like, oh god, these are big shoes to fill.
01:33Should I change my last name and have a stage name?
01:36Those things crossed my mind.
01:37But ultimately, I'm very proud of my dad and the life that he's given me,
01:41and the last name he's built, and the brand he's built.
01:45It was his father's penchant for business that Schwarzenegger adopted first.
01:49His mother remembers him as a pre-teen glued to the TV when Shark Tank came on
01:53and asking for a few hundred bucks for his birthday to start an E-Trade account to buy Apple stock.
01:59In 2008, Schwarzenegger, then 15 years old, interned for film producer John Davis,
02:05a large investor in Wetzel's Pretzels, who had just sold his stake, with an investor group,
02:10for around $36 million, or 13 times his initial investment.
02:14That caught the high schooler's attention, especially when he learned that Elise and Rick Wetzel
02:19were founding a new fast-casual pizza venture.
02:23Schwarzenegger's parents loaned him around $50,000 to invest in Blaze Pizza,
02:27joining investors including LeBron James.
02:30Six years later, in 2014, Schwarzenegger opened the first of his two Blaze franchises in his native Los Angeles.
02:38In 2015, nearly eight years after his initial investment,
02:41Schwarzenegger, then a senior in college, sold his shares of Blaze for at least $2 million, Forbes estimates.
02:49He then paid his parents back for the initial loan and invested in other Better For You brands,
02:54including the hydration powder brand Liquid IV and two prebiotic sodas, Olipop and Poppy,
03:01the latter of which sold for $2 billion earlier this year.
03:05As his portfolio grew, so did his acting credits.
03:08When the pandemic brought the film industry to a standstill in 2020,
03:12he moved in with his mother, and the two launched Mosh,
03:15a protein bar company designed to promote brain health.
03:19Shriver is a longtime advocate for Alzheimer's research
03:21after witnessing the disease's effects on her late father, Sergeant Shriver,
03:26who helped found the Peace Corps, Head Start, and other Kennedy-era programs.
03:30Mosh contains ingredients such as cytocholine, lion's mane mushrooms, and omega-3s,
03:36which advocates believe improve cognition.
03:39The duo has personally invested nearly $1 million so far growing Mosh.
03:44Schwarzenegger says, quote,
03:45But then it was also COVID when the supply chain was terrible.
03:49Everything that could have gone wrong went wrong.
03:53Otherwise, their timing was perfect.
03:56The burgeoning protein bar industry,
03:58which had combined revenue of around $5 billion in 2024,
04:02experienced a major resurgence after 2020
04:05when consumers became less limited by COVID policies.
04:09Mosh had $4 million in sales in 2022,
04:12its first full year.
04:13According to Jeff Gamzee, Mosh's president and COO,
04:17this year, Mosh is on track to book more than $20 million in revenue
04:21and is raising money again this summer
04:23with the hope of accelerating growth in retail and becoming profitable.
04:28For full coverage, check out Simone Melvin's piece on Forbes.com.
04:34This is Kieran Meadows from Forbes.
04:36Thanks for tuning in.
04:43Kieran Meadows from Forbes.com UC demons.
04:46Kieran Meadows from Forbes.com UC not qualified to you.
04:51Kieran Meadows from Forbes.com UC