‘Doing well, by doing good’: Charitable partnerships help businesses retain best employees

euronews (in English)

Fuelled by conflict and emergencies, UNICEF’s work to protect the rights of children around the world is in constant demand. But key to its own survival are public sector partnerships.

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00:00It's a tough time right now, but I'm an optimist by nature, otherwise I wouldn't work for UNICEF.

00:04We are a unique time in world history.

00:07Yes, the needs are up, but also for the first time in history we can get it done.

00:10That's never happened before.

00:11People are actually taking clear positions.

00:13Our support is going up.

00:15There's a struggle on the government side.

00:17There's many needs being made on their budgets,

00:19but on the private sector people are more generous than ever.

00:21I think people are tired of hearing only bad news and they want to be part of the good news.

00:25But we count on the support of more than 10 million people worldwide.

00:28We have a lot of companies, philanthropies, foundations helping us.

00:31It does make a huge difference.

00:32It's already one third of the resources available to UNICEF come from the private sector.

00:36And we're also developing new ways of working.

00:38The Learning Passport, which allows us to help children continue their studies with their home curricula

00:43when they are on the move within the country or abroad because they become refugees.

00:47We have new ways of developing and distributing vaccines.

00:51So we're calling on leading companies around the world to partner with UNICEF to shape a better future for children.

00:57It starts with their values.

00:58They really want to demonstrate their values.

01:00But it's also now a social demand by their employees, current or future, by their customers, by the stakeholders.

01:05They want them to demonstrate their values and to take a position on the biggest challenges that the world faces right now.

01:11Doing well by doing good is actually being proven.

01:13We're seeing that the companies who are proving their purpose are doing better.

01:17Again, they are attracting and retaining the most interesting employees and colleagues.

01:23They are better valued by their customers.

01:25They are able to secure funding through investors.

01:28So it's actually good news that we don't have to choose between bottom line and social responsibility.

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