IKEA CEO Jesper Brodin answers some rapid-fire questions

IKEA CEO Jesper Brodin recently spent time putting together furniture.

Transcript

00:00 Well, it's difficult to choose among so many good things,

00:02 but I would definitely pick the new IKEA PlantTog,

00:05 replacing the, or giving an alternative to the Hotdog,

00:09 which is basically then plant-based,

00:12 90% or more reduction of carbon at a great price at IKEA.

00:17 The last time I assembled a piece of furniture

00:20 was a PAX wardrobe for my daughter

00:22 when she moved to her student apartment quite recently.

00:26 To be honest, I needed some help from her

00:28 because it's a big piece of furniture,

00:30 but we had quite fun doing it as well,

00:32 and all the screws were there.

00:34 I try to follow the advice I got from my mother

00:36 as a tip for success in life that I got many years ago,

00:41 and that is to look for something that you're good at

00:44 and look for something that makes you happy.

00:46 And if you find both of that at the same time,

00:48 that would be a good place to be.

00:50 So I'm on the pursuit of those two things.