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Miniature model makers Hornby are getting business back on track in Margate
KentOnline / KMTV
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29/11/2023
The industry has had to compete with the online entertainment space, so they hope this new immersive centre will transport people back in time.
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00:00
A vintage film of the golden age of steam.
00:06
Well think again, zooming out of camera and you quickly realise this is all actually a
00:12
model.
00:13
Wonderworks in Margate is a newly opened space featuring models you can play with from the
00:17
Hornby Hobbies brand.
00:19
But in recent years Hornby has had to compete with computer games, but they say that's yet
00:25
to derail their business.
00:27
It's enormously important and I would obviously say it's very sustainable.
00:31
These brands have been building up followings and enthusiasts for years and years and years,
00:36
for decades in fact.
00:37
And actually there's one thing about them that's really important, that it's really
00:40
really nourishing, valuable, creative time away from screens.
00:44
So I think it's a really really important thing for new generations but also to continue
00:48
supporting the older generation.
00:50
And it's not just model trains, the brand is also responsible for corgi, scalelectrics
00:55
and airfix.
00:56
The new space tells their story and they even have experts on hand to help you get in to
01:02
the hobby.
01:03
Well I think more than that it's even more sort of therapeutic and really rewarding to
01:07
do.
01:08
They've gotten smaller since I used to do them when I was younger, which makes them
01:12
all the more fiddly and all the more sort of rewarding when you actually get it where
01:14
you want it to be and it's finally painted and all put together properly.
01:18
But yeah, just incredibly sort of therapeutic to paint as well I find, especially doing
01:23
it freehand.
01:23
And you can even race a car around the Margate seafront.
01:31
Let's see if I'm any better than I was when I was a child.
01:34
And your fastest lap was 11.
01:37
I'm currently at the bottom of the leaderboard but the whole point is you can have as many
01:40
goes as you want to try and build that time up and get yourself at the front in the Grand
01:43
Prix du Margate.
01:44
Yeah, the whole point of Scalelectric is that it's a family game, it's a family thing
01:48
that people can play together.
01:50
A games console for Christmas is great for one member of the family and the others just
01:53
have to watch.
01:54
So the point of Scalelectric is you can put it on the floor on Christmas Day and all of
01:58
you can play together.
01:59
It can be granddad and grandma versus the youngest in the family and they're all on
02:02
the same playing field and they can all play together.
02:04
And that's what we've got here.
02:06
Families can come and enjoy the experience as a whole.
02:08
It might be a world of miniature, but bosses here say the Wonderworks is a giant leap to
02:13
encouraging more of us to get into modelling.
02:16
Gabriel Morris for KeanTV in Margate.
02:18
[BLANK_AUDIO]
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