Watch: Samuel L Jackson stars in new Warburtons bread advert

The Independent

Samuel Jackson stars in new Warburtons bread advert. Source: Warburtons

Transcript

00:00 (car engine revving)

00:02 - Mr. Warburton, this is--

00:03 - Hmm?

00:05 - Sorry.

00:06 - Hi, I'm Jonathan Warburton,

00:08 chairman of the UK's largest family bakery.

00:11 Now, I'm a good guy, family man,

00:14 but sometimes Johnny Lovely Crumpets won't cut it.

00:18 Sometimes you need Samuel L. Jackson

00:20 to play you in a commercial,

00:21 because when I see this from Steve up in my socials,

00:26 it unleashes a furious anger in me.

00:31 Jonathan, I love your toasty loaf,

00:33 but I've seen other toasty loaves in the shops

00:35 that look exactly the same.

00:36 What gives?

00:37 What gives?

00:39 What gives, Tweety Pie, is me, Jonathan Warburton.

00:44 I give.

00:45 (upbeat music)

00:47 And hell hath no fury like a baker's scorn, Steve.

00:50 You see, the righteous baker

00:53 suffers the slings and arrows of temptation at every turn.

00:57 Sure, we could pack our toasty loaf

00:59 full of so much runner's meal wheat

01:00 it'd make your mama cry, but would we?

01:03 (laughing)

01:05 Hell no.

01:05 (glass shattering)

01:08 - Who was that?

01:09 - Jonathan Warburton?

01:10 - We pack it full of our unique blend of wheat

01:13 and 147 years of baking passion!

01:16 Like my father, his father, his father, and his mother.

01:23 We get up hella early and we stay up hella late.

01:27 - Thanks, boss.

01:27 - We test for softness, butterability,

01:31 and bounce-backability.

01:35 Yeah, that's a thing.

01:37 And only once our dough-eologists

01:39 have 3D scanned, stamped, and approved it

01:41 do we wrap it up in a pretty wax paper package just for you.

01:45 So you go ahead and grab yourself

01:47 some wannabe Warburton's toasty loaf, Steve,

01:49 because they all taste the same, right?

01:51 Right?

01:52 (laughing)

01:54 See, this is the real Jonathan Warburton,

01:57 and this here is the real Warburton's toasty loaf.

02:00 Something like that, J-Dubs?

02:03 - I couldn't have said it better myself.

02:05 (upbeat music)

02:08 Mmm.

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