13 new Taylor Swift figures are being unveiled by Madame Tussauds around the world

Transcript

00:00So I'm Danielle Cullen and I'm the Senior Stylist at Madame Tussauds.

00:04So this whole project really was inspired by Taylor's iconic style evolution throughout her career.

00:10It just felt right that this eras tour was so huge, it was so iconic,

00:14that we had to represent it at Madame Tussauds, including 11 eras and 13 figures.

00:21Given that 13 is her lucky number, it felt really special to land on that amount of figures.

00:26I really wanted to, where possible, select looks that Taylor wore in the same city or country

00:32that our Madame Tussauds attractions are in, just to get that extra authenticity

00:37and also, if possible, to collate a rainbow of looks across the 13 as well.

00:43And a part of this project, we were really honoured to work with huge designer names

00:50like Roberto Cavalli, Zuhair Murad, Vivian Westwood, Versace, Christiane Louboutin, just to name a few.

00:59And every single outfit we've created is unique.

01:03Some pieces the designers actually replicated for us

01:06and others gave permission for us to replicate them ourselves in-house.

01:10So our incredible team at Madame Tussauds have worked so tirelessly to ensure every single detail is as it was at the eras tour,

01:19just so that the Swifties all over the world will not be disappointed.

01:23So working on a project of this scale has honestly been really special.

01:28to pay homage to Taylor, to the eras tour, to the designers that worked on it.

01:34Having that opportunity to really investigate the intense artistry that was put into the original outfit,

01:40the original looks, it's been a really exciting challenge to recreate such an iconic moment in history.

01:46And we love attention to detail here.

01:49So we've really thrived on this project, even though it's been so huge.

01:53and working with that incredible talented team that are here in the Madame Tussauds studio on this huge project.

02:00Honestly, it's been so motivating and people's skills never fail to blow me away.

02:05It's also been a complete dream to work with so many sparkles.

02:09We've literally had thousands of crystals, thousands of sequins, beautifully embellishing every part of these costumes.

02:18It's honestly, it's been such a dream.

02:23To see opinions like we're going back there.

02:25And for me.

02:26We've got good news.

02:28Thank you!

02:30And I appreciate all the joy, everyone.

02:34Boho!

02:35And do it for in my country.

02:38I was hoping to look here.

02:40Yeah!

02:41Me too.

02:44Good boy!

02:45Is we so excited?

02:46I did good.

02:47Can you talk about your inner a box?