Starbucks wants to eliminate its disposable cups by 2030—but last year only 1.2% of its sales were in reusable ones

Fortune

By 2030, Starbucks wants to move away completely from disposable cups, which represent big portions of the company’s overall waste and greenhouse gas emissions.

Transcript

00:00 So that's our goal.

00:01 Our holy grail is someday to have all reusable cups, whether that's a cup that the customer

00:08 brings their own personal cup, whether it's when they're sitting in the cafe, it's a ceramic

00:14 mug that we serve the product in, or it's a what we call our new borrow a cup.

00:23 We know that if we can crack the code and figure out how to implement a reusable cup

00:31 system everywhere and not have any more single use disposable cups, everybody will follow

00:40 and we can change the system.

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