Generation Z in Korea relying on emojis for self-expression and video messages over face-to-face meetings

  • 5 years ago
Z세대 사회 진출로 변하는 소통방식, "가상과 현실세계 간 경계가 사라졌다"

In Korea, the first members of Generation Z are entering adulthood... as the first generation to have had digital technology at their fingertips their whole lives.
For them, the boundary is even less clear between the digital and physical worlds, and as adults that means they're changing the culture.
Here's our Oh Soo-young with the first of a three-part series on Generation Z.
When a picture's worth a thousand words,... an emoji or a GIF is more than enough to get the message across.
At least that is the case for Generation Z young people in their teens and early twenties born after the mid-1990s.
"Sometimes you could have a whole conversation just using emojis or GIFs. I don't really make phone calls anymore. I feel more comfortable messaging or video calling my friends."
Born in the age of internet and raised with social media,... members of Generation Z are seen as digital natives,... who are more used to texting and sharing images,... than using elaborate sentences.
This is especially true in Korea, where over 20 million people,... nearly half the population,... have purchased emojis for messaging.
"A few years ago, teens made up 16 percent of purchases on KakaoTalk but that has now doubled. We're working on more specific expressions, and diverse, amusing scenarios that young people can identify with."
Sociologist say emojis are becoming "emotional agents" for Generation Z, conveying their feelings in the best way they know how.
Communicating through video has also become second nature.
Generation Z capture short and snappy clips on the spot to share with their friends, and a growing number prefer to spend time together screen-to-screen rather than face-to-face,... using video apps.
"We enable natural video chatting for all situations when you can't use audio for instance. You can look at your friend while typing out caption-like text and also send video texts. Around 20-thousand use our app daily, usually for more than hour in the evening."
Researchers say it's a generation shift that's happening globally.
"They've had cameras with them their whole lives and they're also instantly connected so they never wait to tell someone something that's happened. They often prefer visual over text because they become experts at just scrolling and scanning text rather than reading things slowly and properly. For them their online virtual world is just as real, just as significant, and it's where they hang out just as much as they do in the physical world."
As Generation Z begins entering the workforce, researchers expect their growing social presence to change communication as we know it,... interacting and expressing themselves through their native language of pixels.
Oh Soo-young, Arirang News.

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