Murdoch's Fox Outbids Comcast for Sky 21st Century Fox has bid £14 a share for the British pay-TV broadcaster. The deal values Sky at $32.5 billion and outbids the rival offer from US group Comcast. The battle for Britain's leading pay-TV group reflects major shifts in the global entertainment industry. The world's biggest media giants battle one another to be able to compete with Netflix and Amazon. Fox could face further competition from the US cable giant Comcast. Comcast is the world's biggest entertainment company and owner of NBC and Universal Pictures. It has trumped a Fox bid for Sky once already in February.