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SunStar Philippines
  • 6/19/2025
Join us for an engaging conversation with Nelia “King” Arina, Regional Director of DOT-12; Margaux Hilado, Division Chief of DOT-12; and Sheryl Ajero, CEO of F&J Travel & Tours, as they share insights on the Treasures of SOX Travel and Trade Expo.
From breathtaking landscapes and vibrant culture to emerging tourism gems — discover why Soccsksargen is considered a true treasure trove of Southern Philippines.
Catch it all on Beyond the Headlines, live on SunStar Cebu.

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News
Transcript
00:00Welcome to the podcast.
00:29Welcome to the podcast.
00:59I love Sebu, I love Sebu.
01:29Good afternoon and welcome to Sunstars Beyond the Headlines.
01:44Today, we will bring you to Soxargen.
01:48So, nakakita mo sa teaser kaganina.
01:51There's something that is coming soon.
01:53And we are very excited to share this information sa inyong mga higala.
01:58And with me, this afternoon, Wailain, ang Regional Director sa DOT Region 12, si Director King Arena.
02:07Yes, Mayong Hapon.
02:08Okay, si Ma'am Cheryl Ahero, siya ang CEO sa F&J Travel and Tours.
02:15Ginita ko mo tabang na ito, mga higala.
02:17Mayong Hapon sa Tanong.
02:19And si Sir Margo, Margo Hidalgo, Hilado, ang Division Chief sa DOT 12.
02:25Mabuhay.
02:27Tawang.
02:27So, karun, mo na, naato yung mga bisita karun, we will bring you to Soxargen, babe.
02:38Kinsa may, unsamang ko na yung meaning sa Soxargen, babe.
02:41Kenneth, unsa yung meeting sa Soxargen?
02:43Hagbong.
02:45Hagbong sa, ha-
02:46Hagbong.
02:46Unsa yung nakalimot sa aralin.
02:48Soxargen, mga higala.
02:51This is the fruit basket capital of our country.
02:56Naadinha ang pinakalami na tuna.
03:00Diba?
03:01Mosa na siya ang katong mga hilig sa,
03:05Kinsa ganito?
03:07Katong dancer?
03:08Ex-Bigenza.
03:09Ex-Bigenza?
03:11Taka lang ko.
03:12Ex-Bigenza.
03:13Oh, diba?
03:14Naasa dito, of course, si Mani Pacquiao.
03:18So, daghan ka ayo taong,
03:21daghan ka ayo o connect ang Soxargen sa mga celebrities.
03:28Not just that, but naadinha to,
03:29karunin pa ko kay Bao na aadinha to,
03:32ang pinakalami nga pumelo mga higala.
03:34So, sila man ang fruit basket.
03:36So, dito maglangay.
03:38Joining us, kanin sila si Ma'am Arena,
03:41because for the first time,
03:44they have the Treasures of Sox Travel and Trade Expo.
03:50Ma'am, what is this event yun yun i-launch on Friday?
03:54Yes, we call it Treasures of Sox.
03:57For the past six years, we had this in Manila.
04:00And for the first time on our seventh year,
04:05we're here in Region 7, in Cebu.
04:09So, in your introduction, man, good to amplify voice.
04:12So, we're amplifying the Treasures of Soxargen here in Cebu.
04:17So, ang Soxargen, we have four provinces and four cities.
04:24Pero ang Soxargen is South Cotabato.
04:27Paminaw net.
04:28These are provinces, no?
04:29South Cotabato, Cotabato Province,
04:33Sultan Kudarat, Sarangani,
04:35and our highly urbanized city, General Sanado City.
04:40We have three other cities,
04:41Takurong, Kidapawan, and Coronadal,
04:44which is the regional center of Soxargen,
04:48ang Coronadal.
04:50You see, naroon ko dito kayo,
04:52I thought all the while,
04:53ang capital sa Soxargen is General Sanado City.
04:55It's our, it's, iba na kasi,
04:57it's highly urbanized,
04:59ang General Sanado City.
05:00So, HUC na siya,
05:01hindi na siya mupo.
05:03Okay.
05:03Kabaw na kanit, Coronadal,
05:05mag-test taon niya.
05:07Oo na, Amicoan, mga 10 questions rao namin.
05:09Okay.
05:10Kung makapasad ka, pwede ka matugensad,
05:12ugmadayon.
05:13So, tell us more about the Expo.
05:19Okay.
05:20This is really bringing to Cebu
05:23the treasures of Sox,
05:26not only our energy,
05:28our colors,
05:30our artistry.
05:32We have the crafts,
05:33we have Tinala,
05:34as you can see,
05:36and we have farm produce,
05:37and of course,
05:38the warmth of the Tri people.
05:40Because we are also known
05:41as the Tri people region.
05:44Existing, co-existing, peacefully.
05:46We have the Muslim brothers.
05:48We have the indigenous peoples.
05:49We have 17?
05:5017.
05:5117, yes.
05:52And of course,
05:53the Christian group.
05:54So, ganun kami ka diverse,
05:56but yun yung united in diversity.
05:58And that makes you unique.
06:01Oh, yes.
06:01And we are,
06:02I think,
06:03one of the culturally beautiful regions.
06:06I think,
06:07to have 17 tribes,
06:09and to have peacefully co-existing,
06:11if you,
06:13ang number one manged nga,
06:14makatonanin mo mo,
06:15ito ka sa akong lugar,
06:16is ang culture.
06:18So,
06:19excited ko,
06:21kung ka nang,
06:22for me,
06:23to be my first time
06:24to go to Soxargen,
06:26it would,
06:26I would be excited,
06:28uh,
06:28the,
06:29the,
06:29the blending,
06:31and the respect
06:31of cultures
06:32from,
06:33from the different,
06:34ano.
06:34Oh, yes.
06:35Kami nanggiingon nga,
06:36we still have
06:37the living culture.
06:39Whatever culture we have,
06:40we live it until now.
06:42Hindi kami nag-commemorate na lang.
06:44We still have that.
06:45And,
06:46um,
06:47it's really awe-inspiring
06:48if you go there.
06:49Especially after the pandemic,
06:51bitaw nga,
06:51nag-bag o naman din
06:52ang travel trend,
06:53do?
06:53Yes.
06:54Dili na ka nang mag
06:54photo-photo na lang ka,
06:56but,
06:57it's really immersion.
06:58Experiential.
06:59Yes.
07:00Experiential.
07:01And,
07:01we are not only
07:02selling our destinations,
07:04but,
07:05um,
07:06your,
07:07um,
07:07expectations
07:08in our reality
07:09really brings you
07:10good memories
07:11when you go home.
07:13So,
07:13maunay among pang-anti ba?
07:14And,
07:15um,
07:16we've got
07:17fabrics
07:18na,
07:19very,
07:20yes,
07:21authentic
07:21and culturally meaningful.
07:24So,
07:24we have the tinalak.
07:25There's a story behind it.
07:26Yes.
07:26Especially tinalak.
07:27We're bringing it all
07:28here in our
07:30three-day
07:31travel expo
07:32and this is a
07:34standalone
07:34in terms of
07:35regional offices
07:36because it's only
07:37region 12
07:38that has
07:39an expo,
07:40a travel and trade
07:41expo like this.
07:42But,
07:43um,
07:44hindi rin naman siya
07:44masyado stand alone
07:45because we are
07:46partnering with
07:47other
07:48government agencies
07:49both in
07:51region 12
07:52and region 7.
07:53Yes,
07:53very,
07:54uh,
07:55supportive yun,
07:55and region 7.
07:56and also
07:58the local
07:58government units
07:59and our
08:00private stakeholders
08:01as well.
08:03So,
08:03this is both
08:04travel and trade.
08:05Let's discuss
08:06first on travel.
08:08So,
08:08if my first time
08:09to go to
08:10Soxarjian,
08:10what should I
08:13expect?
08:15Like,
08:15when people go to
08:16Cebu,
08:16they always think
08:17of the
08:18white sand beaches
08:19which is actually
08:20not so white
08:21anymore.
08:22Sorry.
08:23But,
08:24that's it.
08:24If my first time
08:25Soxarjian
08:25like,
08:26where is the
08:27first time
08:28for a tourist
08:32boomer,
08:33for the young ones,
08:34the tourists
08:35are limited
08:36to those
08:38who have
08:39the power,
08:39purchasing power.
08:40Even the young people,
08:42if they're like this,
08:43they'll save
08:43and they'll do it.
08:45They'll travel
08:47abroad
08:47and they'll
08:49look like
08:49a concert.
08:50So,
08:51they'll save
08:51Soxarjian
08:55for like,
08:56like Kenneth,
08:58add to
08:58soxarjian.
09:01If you're
09:02encompassing
09:03to the young ages,
09:04although we have
09:06market segments,
09:07but if you're
09:07going to get
09:08the tourist
09:09destination banner,
09:11tourist
09:11destination banner,
09:12it's always
09:13the lake saloon.
09:14It's like
09:15water lily
09:16or lotus
09:17that you
09:17can go
09:18and you
09:19wear
09:19our
09:19full
09:20regalia
09:21tiboli
09:22attire.
09:23This is where
09:24Charry
09:25add to,
09:25di ba?
09:26Nga,
09:26mura siya
09:27naa siya
09:28sa
09:28bos?
09:30Did I say that?
09:31Yeah.
09:32Nga,
09:32to siya
09:33sa kanang
09:33mutan,
09:33ao ni mo,
09:34it's
09:34horizon,
09:36lotus,
09:37inana ka
09:38ng...
09:39yes,
09:39yes,
09:39yes.
09:40So,
09:40moagin na,
09:41ma-mesmerize ka,
09:42like,
09:42um,
09:43it was the
09:43winning year
09:44of Catriona
09:45Gray,
09:46the video
09:47that she
09:47presented
09:48for the
09:49Miss Universe
09:49was taken
09:50in Lake
09:51Sioux,
09:51in South
09:52Cotabato,
09:52but that
09:53would only
09:54be an anchor
09:55destination,
09:55kasi we
09:56have a lot.
09:58Ang ating
09:59tour operator,
10:00no,
10:00daghanggay siya,
10:01uug ka nang,
10:02ah,
10:03nakuha ng
10:04mga bisita,
10:05because all
10:05these efforts,
10:06marketing efforts
10:07that we're doing,
10:08and,
10:08siyempre,
10:09ang atong gateway
10:09is General
10:11Santos City,
10:11and then,
10:12I think you made
10:13mention kung
10:13unsay accessibility
10:14bitaw,
10:15no?
10:15Yes.
10:16Um,
10:17our airport
10:17is an
10:18international capacity
10:19airport.
10:20We are,
10:21I think,
10:21the second longest
10:22runway in the
10:23Philippines,
10:24as of now,
10:25kasi marami
10:26nang ginagawa.
10:27And,
10:28although wala pa
10:28kaming
10:29international flight,
10:30hopefully,
10:31in the next
10:32few years,
10:33no?
10:33And,
10:34we can,
10:34we have
10:35three daily
10:38flights,
10:39Cebu and
10:39Jensen.
10:40Net,
10:41three daily flights.
10:42Pwede na gita mo,
10:43larga ka in the morning,
10:44umabalik na
10:45sa
10:45Bada.
10:46Ah, ah, ah.
10:47Simbo,
10:47na gita,
10:48Jensen,
10:48Jensen na,
10:50eh.
10:50No?
10:51Yeah,
10:51so,
10:52so,
10:52accessible lagid siya.
10:54Accessible siya.
10:54Taghan man sa
10:55international flights
10:56from Cebu.
10:57Yes.
10:57So,
10:58from international
10:58gawas ka,
10:59Cebu,
10:59Cebu,
11:00dyan sa...
11:01Maugid na nga,
11:01ning anhimis sa Cebu,
11:03kay,
11:04this is a touchpoint
11:05from General San
11:07to Cebu,
11:07since we don't have
11:08an international flight.
11:10And,
11:10of course,
11:10the nearby regions
11:11of the Visayas.
11:13And also,
11:13mura po siya
11:14shipping...
11:15Oh, yes.
11:16For shipping siya po
11:16ng center for shipping,
11:18no?
11:18Taghan,
11:19cargo,
11:20cargo,
11:21trade.
11:21We have to go,
11:23we have to go,
11:25we have to go,
11:26we have to go,
11:27we have to go to Gensang.
11:28So,
11:28perfect idea ang Cebu,
11:31both for travel and trade.
11:34So,
11:34mas mubarato na ning pumelon, eh.
11:36Tsaka ba sigbas mo,
11:37danghan ang among
11:38shipment sa Tuna,
11:40kay,
11:40we have international flights.
11:42If from Manila,
11:43you go to Gensang,
11:44ang among mga aircraft,
11:45747,
11:47777,
11:48Boeing 7,
11:49Airbus,
11:51350,
11:52330,
11:53kay tungod na,
11:55pagbalik sa plane
11:56sa Manila,
11:57they pick up the passengers
11:58direct to San Francisco,
12:00Montreal,
12:00because of our plane.
12:02Na na may direct
12:03flight sa,
12:04balik ang San Francisco.
12:05So, mas yung paog,
12:07ma-encourage po ang Cebu.
12:10Tuna.
12:11Diba?
12:12Tuna net.
12:13Sa Shaggy.
12:14Naaraba mi,
12:15hong ragnami dala.
12:16Ay,
12:16we are offering tuna sashimi
12:19in the afternoon
12:20of first day's opening,
12:22free,
12:23and also on the closing day.
12:25Saan?
12:26Closing program.
12:28That's 40 kilos.
12:30Yeah, I remember,
12:31I think it was one of the anniversaries
12:33of Sunstar Cebu nga,
12:34nag-request,
12:35we have a sister publication,
12:37nag-send Star Davao,
12:38dito gin sigur,
12:39togi kuhang.
12:40Diba?
12:42Nga,
12:42nabungo ginistona,
12:43tong panahon na,
12:44kaya,
12:44what may,
12:45it's very expensive here,
12:47it's very expensive,
12:48and,
12:48what may,
12:49kaya ba,
12:49o,
12:50kanang,
12:50di,
12:50ni,
12:51siyo,
12:51o,
12:51kanong sapat,
12:52to ladakpan,
12:53tong ton,
12:53to naha,
12:54nga,
12:54nga,
12:54nga,
12:54nga,
12:55nga,
12:55nga,
12:55nga,
12:55nga,
12:56nga,
12:56nga,
12:56nga,
12:56nga,
12:56air,
12:57air cargo,
13:00it was really different,
13:02walag,
13:02mali po,
13:03mundang nga lang,
13:04mundang nga,
13:05nga,
13:05nga,
13:05nga,
13:05but it was,
13:06ma-feel,
13:06ginimulay,
13:07gudiyang,
13:08ang,
13:08ang,
13:08ang,
13:09meat niya,
13:10kaysa ka na,
13:11usay,
13:11makawan,
13:11yung muna,
13:12nga,
13:12muragkotoni na,
13:13ang,
13:13meat,
13:14I think,
13:14kapila na,
13:15siguro na siya,
13:15how long na na siya,
13:17sa freezer,
13:17ito,
13:18no matter,
13:18ginpap,
13:19saan,
13:20fresh niya.
13:21So,
13:22going back,
13:23so,
13:26na ay mga,
13:28na asay,
13:29challenges,
13:30unisa man say,
13:31challenges na to,
13:32sa kaninkuan,
13:34kaning,
13:35before I go to challenges,
13:36that's travel,
13:37so,
13:38there is just so much,
13:39to experience,
13:41and,
13:42you see the blend,
13:44of cultures,
13:46and kanang,
13:46kaning,
13:47it's a,
13:47it's a,
13:47it's a,
13:47it's a,
13:48it's a interested,
13:48ito,
13:49how,
13:50kay,
13:50ang mindset,
13:51mga,
13:51gansi daw,
13:51maingung ka,
13:52ang,
13:52ang,
13:52ang,
13:52ang,
13:54ang,
13:54na,
13:55when there's Christian,
13:56there's Muslim,
13:56there's always,
13:57there's always,
14:00conflict,
14:01but how is it,
14:02in Soksarjen?
14:03Um,
14:04of course,
14:04Soksarjen was,
14:06you know,
14:07we have this,
14:08the 17th tribe,
14:09indigenous people,
14:10we have also Muslim community,
14:12and her cause of settlers,
14:14and I think,
14:14um,
14:15these three groups of people,
14:17uh,
14:18unique in terms of,
14:20uh,
14:21diversity,
14:21in terms of creating the,
14:23the government,
14:24or the system,
14:24within the region,
14:25Settlers help indigenous people,
14:27and Muslim community,
14:29educate them,
14:30bring them also,
14:31into,
14:32uh,
14:32schools,
14:33or settlers,
14:34or set schools,
14:35for,
14:35for Soksarjen,
14:36and,
14:36you know,
14:37educate them,
14:38and make a government,
14:39that,
14:40for,
14:41for this,
14:41uh,
14:41Soksarjen,
14:42and,
14:42makikita ni mo siya sa iyang,
14:45output,
14:46like,
14:46roads,
14:47now,
14:47yep,
14:47I mean,
14:48wide roads,
14:49no,
14:50and,
14:50there's just such thing,
14:51as a conflict,
14:52within,
14:52province to province,
14:54know,
14:54there's a respect,
14:55there's a cohesive,
14:56yeah,
14:56there's a cohesive,
14:57understanding,
14:58within,
14:59you know,
15:00um,
15:00and,
15:00of course,
15:01in terms of,
15:02supports,
15:03you know,
15:03uh,
15:03the government,
15:05uh,
15:05mostly supports,
15:06in,
15:07in,
15:07in,
15:07in this area,
15:08like,
15:08tourism,
15:09investment,
15:10SMEs,
15:11MECs,
15:11in agriculture,
15:12and,
15:13because of the settlers,
15:14the technology,
15:16shared to,
15:17to the locals,
15:18like,
15:18the Muslims,
15:19and the indigenous people,
15:20it became,
15:21now,
15:21a huge,
15:22uh,
15:22industry,
15:23in the area,
15:24so,
15:24we have,
15:25of course,
15:25the largest plantations,
15:27of Pineapple,
15:28where Dole Philippines is,
15:29and,
15:30we have,
15:30also,
15:30the large fishing company,
15:33where Jensen is,
15:34now,
15:34so,
15:35that's,
15:35and,
15:36our agri,
15:36uh,
15:37farms,
15:38the agri-industrial farms,
15:39of the Cotabato province,
15:41now,
15:42uh,
15:42the coffee,
15:43the largest coffee,
15:44Arabica producers,
15:45in the whole country,
15:47is found in Soxarjan,
15:48and that is Sultan Qudarat coffee.
15:49You seem to have everything,
15:51to have everything.
15:53In terms of economy,
15:54in the whole country,
15:54I think region,
15:56uh,
15:56Soxarjan,
15:57is the third,
15:58on the highest,
15:59in terms of economy,
16:00in the whole,
16:01in the whole group of regions,
16:02in the country.
16:03So,
16:03now,
16:04tourism,
16:04is a,
16:05a new,
16:06uh,
16:06breed of investment,
16:08of the regions,
16:08you know,
16:08that,
16:09uh,
16:10as a prioritizing,
16:11given priority,
16:12for,
16:13for a development area,
16:15and,
16:15of course,
16:16with our ideas,
16:17So,
16:18more,
16:19when you job,
16:20where should the business,
16:21and travel,
16:22right?
16:22You do business,
16:23on the side,
16:25you're offering,
16:26a very unique,
16:27uh,
16:28experience.
16:29Now,
16:29makita na siya,
16:30sa pag-selling,
16:31sa,
16:31sa group,
16:32sa among,
16:33private sector,
16:34so,
16:34they're selling mostly,
16:36educational,
16:37and,
16:38for travel,
16:44uh,
16:46kato kong question,
16:47ganina,
16:48like,
16:49what,
16:49should,
16:50do I do first?
16:52Where should I go first?
16:54And,
16:54for a first time,
16:55or,
16:55unso,
16:55ganimu,
16:56ikka-advise ako,
16:57nga worth,
16:58ginang akong,
16:59gas,
16:59no,
17:00the most,
17:01it's three days,
17:01no,
17:02di ba?
17:02Two nights,
17:03kailisug kayong,
17:04mong file of leave,
17:05dili,
17:05approve ni Kenyan.
17:07So,
17:07saan ang ginapopag-enjoy,
17:08anak akong three days?
17:11Okay.
17:12Um,
17:13in Soksarjen,
17:15sa three days,
17:16murag,
17:17uh,
17:17mapunong lang yun siya,
17:19pero,
17:19sa mga busy na tao,
17:22uh,
17:23kinahang lang,
17:24yun isuliton.
17:26Yes.
17:27So,
17:28uh,
17:28sa first day,
17:29siguro,
17:29uh,
17:29unahon na to ang,
17:31Lake Cebu.
17:31At least,
17:33or depende,
17:35sa oras na mo abot dito,
17:37sa Jensan.
17:38So,
17:39na tayo fishport,
17:41na abot tayo Sarangani Highlands.
17:43Uh,
17:43after mag-fishport,
17:44pwede mag-breakfast,
17:45kay Sarangani Highlands,
17:47kay,
17:47halos at bang lang siya.
17:49So,
17:50Sarangani Highlands,
17:51it's just across?
17:52Yes.
17:53Okay.
17:53So,
17:54yung nature,
17:55nandun doon,
17:55uh,
17:56kung,
17:57paunsa,
17:58ang pag,
17:59padako sa mga bugambilya,
18:00maunan naman ang ilaha.
18:03Uh,
18:03next is,
18:03naapod tayo mga bularan.
18:05So,
18:05di lang si,
18:06Sambuangga ang naa,
18:07si Pagadian,
18:08naapod si Jensan.
18:09So,
18:10ginapaagi ko sila sa,
18:11sa bularan,
18:12kay para,
18:13makabalupod.
18:14Ang,
18:14oh,
18:14yung naman di-idere,
18:16ano man di-idere,
18:16kay,
18:17tuna capital man po si,
18:18ano,
18:19si Jensan.
18:20So,
18:20after,
18:21naapod tayo Pakman,
18:23yung mansyon ni,
18:25Bakyang.
18:25tourist destination.
18:28Yes,
18:29how big is the mansion,
18:31anyway?
18:32Big.
18:33Big.
18:35Big.
18:35Naapod si Jensan
18:39og,
18:41ah,
18:42Pakman,
18:42radio station,
18:43souvenir,
18:44naapod.
18:45So,
18:45karoon,
18:46nadungagan,
18:48naanatay,
18:49yung,
18:50bunkers,
18:51yun,
18:51yung bago,
18:52yung bago karoon.
18:53Japanese bunkers.
18:54So,
18:55after,
18:56the,
18:57ah,
18:59pati sa food,
19:01ah,
19:03tanan akong mga guests,
19:04ginadala po na ako sa,
19:07yung local restaurant talaga po naman,
19:11of Sargell.
19:12The local,
19:13yes,
19:13yes,
19:14so,
19:14naapunta dito,
19:15naa,
19:16naa-adid to,
19:17ah,
19:17isa ka restaurant,
19:19na,
19:19nag-a-offer o,
19:21tuna,
19:22all you can.
19:23So,
19:23sa mga nag-a-tip,
19:24po,
19:25dito na ako ginadala.
19:27Sa mga nag-a-tipid po.
19:29Okay.
19:30ah,
19:31worth 349,
19:33makaunan yung,
19:33tunabuntaot,
19:35tunapangat,
19:36tunakilaw,
19:36naanay.
19:37Ah,
19:37mark,
19:38timaniang budget mark,
19:39ha?
19:40So,
19:41yun po,
19:41sulit na po.
19:42After nyan po,
19:43ah,
19:44tuloy-tuloy na yan,
19:45check-in ka,
19:46and then,
19:46the next day,
19:47kinahanglan po,
19:48ah,
19:49dapat,
19:49sayo pa sa buntag,
19:51mo adto na sa Lake Cebu.
19:52Kaya nga anuman,
19:54para po ma-experience na ninyo,
19:57katong yung Lotus Garden na may attire.
20:01Yeah.
20:02Yeah.
20:02Yeah.
20:02So,
20:04sa mga,
20:05bag 9 o'clock,
20:06mo close na,
20:07mo close na,
20:07mo close na.
20:09Oh,
20:10wak patahibaw,
20:11anak net.
20:12Yeah.
20:13Mune itong si,
20:14Miss Charry,
20:15no,
20:15we have our social media editor,
20:18na adto gina siya,
20:19anak,
20:20kanan,
20:20na to siya,
20:20mansyon po,
20:21nga nga pictures,
20:22di ba?
20:23I don't know,
20:23magpakman ba to,
20:24or,
20:24there's another one.
20:26But,
20:27katang,
20:27nindot kiyo siya,
20:29sumuang Lotus,
20:29morang gini siya,
20:30well-watching po,
20:31na tama na po,
20:31mung ginanig eh,
20:33mulaag na po,
20:34ang way.
20:35So,
20:35kanisya na siya,
20:36morning regaday siya,
20:37morning regaday siya,
20:38until 9 o'clock.
20:40Pagbukan mong,
20:40ano makita ko,
20:41sa makitaan.
20:43So,
20:44so,
20:44from there,
20:45aside sa,
20:46Lake,
20:46so,
20:46sa Lake Cebu,
20:47it's the Lotus experience.
20:49Yes,
20:50that's only one of those.
20:51Yeah,
20:51one of those.
20:52Maka-sitline,
20:53mga adventure,
20:55Hilix adventure,
20:56o,
20:57SG Farm,
20:59isa sa mga gina,
21:00adto-adto.
21:01The SG Farm,
21:01this is where?
21:03In Tupi.
21:05From General San to City,
21:08you pass by Tupi.
21:09It's also,
21:10it also has,
21:11um,
21:12ano yan,
21:13fruit stands,
21:14na napakadami.
21:16And the SG Farm is,
21:17yeah,
21:17all kinds of fruits.
21:19Pumelo there,
21:19right?
21:20Oh yes,
21:20Pumelo.
21:21So, SG Farm is a privately owned,
21:23um,
21:25ano,
21:25farm.
21:26Oo,
21:26and,
21:28napakaganda,
21:29kasi overlooking mount,
21:30matutung yan siya.
21:31But it's nice,
21:33how,
21:34farms are,
21:36now being part,
21:37of a tourism destination,
21:38because,
21:39it's an educational thing,
21:47and this is how,
21:48fruits are being breed.
21:51And that's the product of Soxergen,
21:53from,
21:54from a product to a travel.
21:56So,
21:56that's why most,
21:57most of their clients,
21:59or,
22:00their,
22:00their clients,
22:01are more into educational trips.
22:02Educational trips.
22:03So,
22:04that's the very,
22:04one of the huge market,
22:06of the Soxergen,
22:07because,
22:08they're not just travel,
22:09but,
22:09they learn about sila.
22:11Which is,
22:11which is a very big bonus,
22:13no?
22:13Nga,
22:13nakay makatunan,
22:14inilingin mo,
22:15yung ano on ditong,
22:17ang lutos niya,
22:17ay,
22:18first time na na,
22:19kung,
22:19ang lutos niya,
22:19close na siya doon,
22:20of land off.
22:21Yeah,
22:21including the,
22:22like,
22:23if you go to,
22:24the fish port,
22:26pinahanglan po,
22:265 o'clock to,
22:27ano yun?
22:285 a.m.
22:29Yeah,
22:29kasi ang hauling niyan,
22:31would that,
22:31would be that time,
22:32no?
22:33At 6 o'clock,
22:34humana tamana.
22:35Awan na kayo makita,
22:35what today ka,
22:37mga hikagalukasays,
22:39like,
22:39abutin mo,
22:39bandera na lang,
22:40yung makitaan,
22:41ng limpio na.
22:43So,
22:43if you really want,
22:44to have that,
22:45tuna experience,
22:46from the,
22:48gigan sa dagat,
22:49nga gihol,
22:49nga gipang unsa,
22:50kung na din na,
22:51be there early.
22:52So,
22:52kung,
22:55ka ng 9th person ka,
22:57ayun na,
22:57ilalang,
22:58ilalang ito.
22:59Duhaka destinations na mo,
23:00ang time-bound,
23:01ba?
23:02The Lutus,
23:03and,
23:03anono.
23:04But,
23:04that makes it more interesting.
23:06Yes.
23:06And,
23:08kung Lake Cebu,
23:10we also have,
23:11if you really want to see,
23:13the weeds,
23:13mara niya,
23:15sa Tiboli Town,
23:16he's from Tiboli Town,
23:17and we have a cultural village there,
23:19by,
23:20women,
23:21no?
23:22Widows,
23:22and,
23:23ulay,
23:24widows,
23:26and single women.
23:28So,
23:28they have crafts there,
23:30and all of them are coming also,
23:32to the fair.
23:33So,
23:33daghan ka ayun silang panindan.
23:35Kani,
23:35kanisa ku'an mani.
23:37This is called Lewick.
23:39Kani Matela,
23:39from Lake Cebu.
23:41Yeah.
23:41Produce.
23:41Nice.
23:42Oh,
23:43that one also?
23:44Yes.
23:44Ganita na po.
23:46Gibib lang.
23:47Diba?
23:47Very simple.
23:49So,
23:50this will be also an experience to the tourists coming sa areas, no?
23:55Ang mga tourists na,
23:55pwede po siya ka-experience paano o braho nang yaning mga turdok to.
23:59Mga turdok to.
23:59Mga turdok to.
23:59Mga turdok to.
23:59Immersion.
24:00Immersion.
24:01So,
24:01that's why.
24:02And see the value of every fabric that you release.
24:06Yeah.
24:06Yeah.
24:06Nice.
24:07Ganang,
24:07din na siya ordinary.
24:09Loom.
24:09Ang,
24:09ang,
24:10ang labor of doing it,
24:12and the,
24:12you know,
24:13the heart that you put into that fabric ba.
24:15So,
24:16there's more respect to it.
24:17Oh,
24:17yes.
24:18Especially our tinalak na it takes six months all-in-all bago maka-introduce ng six-meters ba yun?
24:25Four vices.
24:26Oo.
24:26Oo.
24:26Dahil kuha o na-aba ka man na,
24:29diba?
24:29I-bunal-bunal na siya sa lalaki.
24:31Kaya,
24:32i-bunal na.
24:32O ano.
24:33Pag pwede na give siya,
24:34i-weave babae na siya.
24:36So,
24:36mga two months to three months ang pag-weave.
24:39And that month already walang tabi ang lalaki at babae.
24:43As a couple.
24:44Because masisira ang design concept sa kailangan yan.
24:47So,
24:49that's how sacrifice.
24:50And we are proud na sa inyong region,
24:55we have almost six national artists or gamaba because of the local arts and craft.
25:00Gamaba is pariyana siya sa national artists.
25:04So how,
25:04ang ano ba nga,
25:05how is it preservation?
25:07Preservation.
25:08No nga,
25:08despite sa karong nga panang nga,
25:11grabe kayo ang technology,
25:12magani kayo,
25:14wala niya na,
25:14kipto nga si AI?
25:15Pag-rabe is what?
25:16Pag-rabe is what?
25:18There is.
25:19Mayayong taong diligir.
25:20No.
25:21O.
25:21Kaya ka nag,
25:22it's,
25:22it's,
25:23ang tawang kong yun,
25:24ang,
25:24I think,
25:24ang energy,
25:25ang passion,
25:27ang dedication to produce
25:29the material.
25:32Kaya nga,
25:32ang tawag sa South Cotabato is the land of the dream weavers.
25:36Kasi sa unang panahon,
25:39ang imong design sa babae,
25:41nakukuha yun sa dreams.
25:43Oo.
25:44All the,
25:44all the design patterns are made from the dreams.
25:48Of the dream weavers before.
25:50Tapos gina-follow na lang nakaroon kayo.
25:52Murad,
25:53talagsa nalang kaayaw or?
25:55Ayaw po continue siya, no?
25:56Madili siya ma-preserve video,
25:57badili siya mamatay.
25:58Okay, it's very unique.
26:00And, and,
26:01really,
26:02speak so much about the culture.
26:04And, and the local government also pursuing to continue, no?
26:09Kaya naisya yung mga school of living traditions.
26:12We have schools of living traditions.
26:13Na, mag-i-verse po lang tourists, ma?
26:15Pag-i-sapo ni ka, no?
26:16You want to learn,
26:18with this community na may homestay.
26:20You stay with that village, no?
26:22Learn from,
26:23from,
26:24from your experience of how this weavers do, though.
26:27So, you have the bids, no?
26:31And they are served your indigenous food.
26:33Yeah, indigenous food.
26:35So, it's, it's, it's,
26:37it's, it's, it's, it's, it's, it's, the typical, uh,
26:40tourist activity that you have, and just there.
26:43Just there, just Instagrammable.
26:46If you want to expand your learning and cultural,
26:52Sarjan will be the best for you.
26:54Yeah, the first thing was that,
26:56three days, if it's really cultural immersion,
26:59longer.
27:00Longer.
27:01Or if you want to culturally immerse,
27:04that's what you're going to do.
27:06Because if you're going to be able to...
27:09If you're going to be immersed in the community,
27:11at home stays, I think.
27:13It's been a lot of experience
27:16for a few years.
27:19Local food,
27:21prepared by indigenous people.
27:23So, how do you share
27:25some of the teachings,
27:27even in present times?
27:29Yes.
27:30And sometimes,
27:31the peak of Mt. Apo,
27:34is in Sarjan.
27:36No adventure.
27:37The highest peak of Mt. Apo.
27:39Is in Sarjan.
27:40Si Kenneth naanang hiking, sir.
27:42Do you not carey sa muna?
27:43Sa baba ng Mt. Apo na yun, ma'am.
27:45Andun yung favorite mo na,
27:46Pumelo.
27:47Oh!
27:48I just learned,
27:49I just learned,
27:50nga,
27:51ang kaneng pinakalami nga Pumelo
27:54sa Mindanao,
27:55gikanday na sa,
27:57Sarjan.
27:58Gipaligya,
27:59dito sa Dabao.
28:01Mostly.
28:02Dabao also has its own farms.
28:05But,
28:06being the fruit basket,
28:08sayang ganit kay Dili Manggudgaron season sa Mangostine.
28:13Pag season mo,
28:15abot na lang ko na siya,
28:16P15 pesos ang kilo.
28:17Uy, Diyos ko.
28:18Ayan.
28:19Kanos ama ng season mo?
28:20September?
28:21August.
28:22Duol na.
28:23Duol na.
28:24Duol na net.
28:25Duol na net.
28:26Pwani na tamang.
28:27Maghuwat na lang ka net sa season net.
28:28A fine is just P5 peso per kilo.
28:30Yes.
28:31P5 peso.
28:32Ang sabi,
28:33mapalitin mo 5 piso,
28:35karong panahon na kenet?
28:36Be?
28:37Hindi.
28:38Sa amo, papaya.
28:39Papaya.
28:40Solo.
28:41Papaya.
28:42Now,
28:43since this is a travel and trade expo,
28:46going to trade,
28:47if I'm a businessman,
28:48un sa man sa ang investment offerings for subsurgeon?
28:52Oh,
28:53very timely.
28:54Last year,
28:55we have a program,
28:56a flagship program also,
28:58of our secretary.
28:59It's the Philippine Experience Program.
29:01Oh.
29:02We had that last year,
29:03our first round.
29:04We had around 170 guests.
29:06These are international or domestic?
29:09Mostly domestic.
29:11Domestic.
29:12No?
29:13But we also had guests from consulate offices,
29:15because we were really promoting that.
29:17We had our 170 guests,
29:21who wear the full regalia from Jens Santo Lake Cebu.
29:24Wow.
29:25All of them.
29:26And for the second round of our Philippine Experience Program,
29:30this year,
29:31we want to go into Invest Tour.
29:34Invest Tour.
29:35So this will be an Invest Tour.
29:37Invest Tour.
29:38Yes.
29:39We will be locating,
29:40in the whole country,
29:42some investors,
29:43who would be interested.
29:45And so far,
29:46we've collected already investment portfolio
29:49of our LGU.
29:51So,
29:52vast potential pagyud ang investment.
29:55We would like farm,
29:57because we are agro-ecocultural region.
30:00So along that line,
30:01So,
30:02mas daghan siya
30:03ang
30:04agro,
30:06eco,
30:07and
30:08cultural.
30:09So,
30:10ako'y negosyantin,
30:11daghan kong
30:12choices.
30:13And our
30:14land area,
30:15we have vast and vast
30:16of acres to
30:17invest.
30:18Si Kenneth said,
30:19Mom,
30:20nasaan siya daghanas ka?
30:21Ay,
30:22okay na na.
30:23Nindot ka na siya.
30:24Ang land mang yun,
30:25if you want to,
30:26like agriculture.
30:27So,
30:28ano na ito pag-invest?
30:29Kung, you know,
30:30limited ang imong land.
30:31But,
30:32ang Mindanao is,
30:33oh yes.
30:34So,
30:35it's the best,
30:36if you have money to invest
30:38on agriculture,
30:39I think,
30:40mas,
30:41ano ang suksa dyan?
30:42Kailan na guidning na proven
30:44of being the fruit capital
30:46of the country?
30:48And I think Margo mentioned that,
30:50um,
30:51karong kami na ang,
30:53largest producer
30:54of Robusta.
30:55Robusta, sorry.
30:56Robusta coffee.
30:57Yes.
30:58Insultan ko dala.
30:59With the high grades,
31:00I believe.
31:01That's your grade.
31:02Okay.
31:03No,
31:04daghan kayo,
31:05daghan sa suksa dyan.
31:06From coffee,
31:07tuna,
31:08fruits,
31:09and even the unique
31:11mga crafts.
31:12Ah,
31:13one of the challenges
31:16is the peace and order thing.
31:19Because,
31:20even if
31:21ang nahitabuo sa kalugar,
31:22layo or kaayyo sa suksa dyan,
31:24pero tira yung layo ah.
31:26But,
31:27advisories,
31:28yes,
31:29gets,
31:30well, good.
31:31I think that's one of the reason
31:33why diligid maka fully take off si Vianao.
31:36Yes, yes.
31:37Because neton sa to na,
31:38eh, this is Mindanao tourism,
31:41not Mindanao terrorism.
31:43That's,
31:44that's,
31:45that's,
31:46that's,
31:47that should be a thing in the past.
31:48Kanang,
31:49dag,
31:50huwag naman gigitan na dunggan
31:52about mga kabubod in Mindanao.
31:54Oh, yes.
31:55And,
31:56especially in Sok Sargeno,
31:57it's very peaceful.
31:59If there are incidents,
32:01what place does not happen?
32:03Yes.
32:04Diba?
32:05Um,
32:06even abroad.
32:07Diba?
32:08Grabe ang incidents.
32:09And,
32:10baligtad lagi,
32:11my mother,
32:12when we went to Manila,
32:13takot siya sa Manila.
32:15Kaya hantod ako nagmascaral,
32:17na ako'y chaperone.
32:19Kaya hantod siya sa Manila nga.
32:21Sa kanto daw,
32:22basig.
32:23Kuhaon ka.
32:24In traffic.
32:25Oh, yes.
32:26But,
32:27in Mindanao,
32:28and in the Sok Sargen region,
32:30it's really unfortunate, no?
32:32It's not a secret,
32:33that we're always affected by the advisers,
32:36which is very unfair.
32:38And,
32:39the stigma of the people,
32:41na,
32:42pag,
32:43ka nang usahay ka nabang,
32:44very frustrating,
32:45that,
32:46a friend,
32:47should go to the region first,
32:50bago makarealize.
32:51We do.
32:52industrialize na po,
32:54the road network,
32:55eight lanes,
32:56six lanes.
32:57It's not only beautiful,
32:58but a peaceful and a safe place to go,
33:01and also to roam around.
33:08So, sakdo,
33:09mauginay is a setback, no?
33:11Ang challenge, no?
33:12Yes.
33:13That's really one of the challenges that we have.
33:15Kanya murag,
33:16ang mindset sa tao mo,
33:17yung kag Mindanao,
33:18it's all Mindanao.
33:19Oh, yes.
33:20Apelido na gearback.
33:21Murag,
33:22sometimes,
33:23naasya'y advantage ka,
33:24Mindanao,
33:25prosperous,
33:26daghand,
33:27nakuang iyaya,
33:28walang sila.
33:29Because,
33:30for so long a time,
33:31nabrand siya as ina na.
33:33Well, I think,
33:34nangaanin sila karoon sa itong mga tubangan,
33:37I mean,
33:38this is worth exploring,
33:40and, you know,
33:41set aside those biases,
33:42and, I think,
33:43panahon na ginsad nga,
33:45atong pudning
33:46ipatronize atong own local,
33:48kay,
33:49naabot na tagdiindiin,
33:51mga tutaog bali,
33:53when in fact,
33:54there's so much
33:55our own
33:57places in Mindanao,
33:58have so much to offer nga,
34:00wala na yun sa other countries.
34:02Oh, yes.
34:03Um,
34:04just to,
34:05just swiping description lang, no?
34:07Uh,
34:08kung beaches,
34:09our Sarangani is our coastal area, no?
34:12So,
34:13naadihay,
34:14white,
34:15we also have white sand beaches.
34:16And,
34:17ano siya,
34:18uh,
34:19competing to other regions,
34:20beautiful beaches,
34:21kasi,
34:22in the country,
34:23we're endowed by that,
34:24wherever.
34:25So,
34:26that's our coastal area.
34:27And also,
34:28three towns of Sultan Kudarat,
34:29it's also a coastal area.
34:31Guapugitud ang beaches.
34:32So,
34:33Sultan Kudarat ang Sarangani.
34:35Uh,
34:36South Cotabato as a province,
34:37and Cotabato province,
34:39are landlocked areas.
34:41So,
34:42andyan yung ating mountains,
34:43andyan yung ating,
34:44cold,
34:45uh,
34:46towns,
34:47nagproduce o mga flowers.
34:48We also have strawberry farm,
34:49in Arakan.
34:50In Arakan.
34:51Walang nasbabyo,
34:53naa sa Denisa.
34:54So,
34:55huwag nananilatanan.
34:56Small bits and bits of naa,
34:58is also insurgent.
35:00So,
35:01wana mo nga itong pamangka?
35:02Oh, yaw.
35:03May grapes din ka mo.
35:04Um,
35:05ang sattuna—
35:06Because of elevation?
35:07Oh, yes.
35:08Ang Arakan is in Cotabato province,
35:10and it's accessible via Dabao and Bukignon.
35:13and Bukidnon, because it's a boundary.
35:16His climate is very similar to Baguio City.
35:21We have that.
35:22Sultan Kudarat yun sa coffee na ito.
35:24So, we endowed with natural resources,
35:28plus the warmth of our tri-people.
35:32Margo said earlier,
35:34whatever kind of people come to visit,
35:38because we are tri-people, we are muslims,
35:41we know who to send there to represent
35:45so that you can meet if you can join in any region.
35:48Murag, I can't wait for them.
35:51I can't wait for them.
35:53Now, you really shared so much.
35:57It excited me.
35:59I mean, I'm excited to be there.
36:02Just listening to you, Murag,
36:04homestays,
36:05you really experienced it.
36:10At the same time, that will,
36:11just watching the news, just reading,
36:15sometimes muset siya o bias.
36:18So, I want to go there because I want to experience it myself.
36:22The culture, tri-culture ba nga?
36:25There is that peace between muslims and christians
36:29which for the longest time,
36:32ang gisbutang yun sa utok sa mga tao is they're not friends.
36:35Yeah, had looks.
36:36Yeah, they're not friends.
36:38But this place, they co-exist sila peacefully,
36:41sharing culture and...
36:42It's just like, sometimes, the leaders are muslim,
36:47but the population, 80% are christians.
36:50And they were voted by the christians as good leaders.
36:54Yeah, that's a testament of co-existing peacefully.
36:59So...
37:00And you get to experience that
37:01kung isa ka lang kaadlaw,
37:02maka-experience ka sa tri people.
37:05Kasi ang djensan, mostly,
37:07ang han-christians,
37:08and then South Cotabato are the indigenous people,
37:10and then the Muslim Sultan Qudarat.
37:12So...
37:13You go home with all the memories of everything from...
37:16Duhakatilipuno ang dad doon niya.
37:18Huh?
37:19Kimokot na niyag-fill mong isa.
37:21Ma'na nga kay back up.
37:22But yeah, kanyang mga higala,
37:24don't forget,
37:25ang travel and trade expo will be at...
37:30At the Ayala Center,
37:31at the activity area nila, no?
37:36At the Ayala Center,
37:37please watch especially our opening,
37:39and then you're going to see and be odd
37:44with the presentations that we have.
37:46And so that even in a glimpse,
37:50you would know how Treasures of Soxarjen is.
37:54So this will run for how many days?
37:56Three days.
37:57So Friday, saktuk ka ayo, no?
37:59Para weekend.
38:00Huwag niya rason, Kenneth Dwight Torres,
38:02hindi ka ka-untutok.
38:03Day off ka sa Sunday.
38:04Ang closing.
38:06Nagyapot sila yung...
38:07Dito na mo ihatag ang iyong koan.
38:10Pumelo.
38:11Ay!
38:11Wala siya.
38:13Wala yun.
38:14Kinakainom-dum ka.
38:15Kenneth Dwight.
38:15So, muna, for our audience watching,
38:19don't forget,
38:19ang Treasures of Sox.
38:22It's a travel and trade expo.
38:24This is not just sa mga laagan,
38:26para punis sa mga kwartahan.
38:29So, pwede ninyo mas.
38:31At ito ninyo makita.
38:32Unsan ang investment opportunities
38:34na dinhira sa Pilipinas.
38:36Diba?
38:37Nga ma-diversify na ito ang inyong kwarta.
38:40Kanang see for yourself a glimpse of Soxarjen,
38:45that it would be best if you would experience it.
38:48So, to get more to details,
38:51how to get there on some packages,
38:53make sure you'll be there sa opening
38:56sa expo on Friday at 3 p.m.
39:003 p.m.
39:01So, ang iba na na out na yun,
39:03o pwede mo mag-early out
39:04para makaabot yun sa opening.
39:06Sa tuna sashimi.
39:07O sa tuna sashimi, tita ka?
39:09Kaya, it's not everyday that we get to experience this.
39:15Kaya, most of the time, ang travel expos,
39:19karun kikasigar abroad na.
39:20So, why go abroad?
39:21Ato sa explore ang atong kaugalingong Pilipinas.
39:24We have so much to offer.
39:26Mupagitan, nakahurot, ugsuroy sa Pilagitan,
39:30ka lungsod sa Cebu.
39:32Yes.
39:32O, so Soxarjen is the next job.
39:37So, kanang watch out for the opening
39:40on Friday at 3 p.m. at the Yala Center, Cebu.
39:44So, your last message.
39:47Ay, yes.
39:48Sa atong mga Subuanon,
39:49magpasalamat sa ako, mga Mildred, no,
39:51for allowing us to showcase Soxarjen din niya sa inyong station.
39:57And also inviting everyone to take a glimpse
40:01of the treasures of Soxarjen
40:03in our three-day travel and train expo.
40:06Kasahidgid ko nga ugmutan na ugid mo sa among opening
40:09mula husgid mo sa among Soxarjen.
40:12Okay.
40:14Okay?
40:15Of course, visit us in our 70th year of treasures of Soxarjen
40:22in Region 7.
40:23Region 7.
40:237.
40:247.
40:24Oo.
40:25Tawain kay siya na.
40:27Ayaw din mo kalimot pangita ni Ma'am Sherry dito
40:31kay Sherry, ang muhatag na ito sa packages
40:35na atong ma-fit sa atong budget,
40:38kung sa ma-fit sa atong approved na lease.
40:43So, with that, magkahigala, thank you for joining us this afternoon.
40:48This is Mildred Galarpe for Sunstar Sebus Beyond the Headlines.
40:52Lies.
41:04Oh, I love the world
41:06I love Sebu
41:15I love Sebu
41:34I love Sebu
41:41I love Sebu
41:51I love Sebu
41:57I love Sebu

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