Is Interest in Women’s Sports Finally Growing?

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Transcript

00:00We know that TV viewership has gone up 30% in the past year.

00:07Revenue for the WNBA has doubled since 2019.

00:15So is...

00:17Catherine, give us your interpretation of whether or not

00:22we are seeing a lack of interest in women's sport

00:27or is it that it just doesn't seem that there's fairness in the profits?

00:32Oh, I absolutely agree that while there's not yet fairness in the profit,

00:37we are absolutely seeing an uptick in the viewership of women's sports.

00:41And the most wonderful effect that Caitlin Clark has had

00:44is that it's not just been her presence in basketball.

00:47She has completely made people across the world pay attention to women in all sports.

00:53And so we're seeing, you know, the wave of Caitlin

00:56in the most wonderful way.

00:58And people are finally tuning in and following that whatever sport

01:02they might be following, whether it's soccer or cycling or women's ice hockey,

01:08there is a Caitlin Clark in each sport

01:12that is making this incredible move forward for all of us.

01:17And we're thankful for what's happening within the WNBA.

01:20And one of the things that we've always done in women's sports,

01:25especially in the last 10 to 15 years,

01:26is to start speaking up about everything from equitable pay to equal opportunities.

01:33You know, and that's one thing that we can draw to light right now.

01:37As we know, the women's Tour de France, known as Tour de France Femme,

01:41a VEC Zwift, is happening as we speak.

01:44And this is a race that has long been coming down the line for many of us who fought

01:50to bring it to the airwaves and to the visibility,

01:55and not just that, but to into existence.

01:57And the fact that that is now happening,

01:59and the cycling world is seeing a return of investment,

02:04not just in women's cycling, but in all cycling,

02:07because more people are tuning in,

02:09more people are able to finally say,

02:11it doesn't matter if it's a man or a woman who I'm watching race or participate in sports.

02:17All I want to do is see some great game being played.

02:21And that's finally what's happening.

02:23So when we talk about the return of investment and profits and losses,

02:27we have to look at a much bigger picture.

02:30And not just where this has come from,

02:32but where this is now and where it's going.