Hundreds of people gathered on Calton Hill on Friday night to watch a comedian fold a fitted sheet beside the National Monument of Scotland.
The unusual event was a promo for New Zealand stand-up Dan Boerman ahead of his upcoming Fringe show – a move the 31-year-old said was the ‘the craziest marketing stunt of my career’ adding ‘if you don’t have rich parents or thousands of dollars for PR, sometimes you just have to think outside the box’