Lidl's search for Scottish voice at checkouts

Fife Today

Alan Cumming gives his verdict on the ten finalists

Transcript

00:00Hello everybody, yes it's me, Alan Cumming, and Lala is with me, though she'll just mostly be

00:06judging us quietly. Today I've teamed up with Little. Yes, that Little. Because who doesn't

00:14like some Hollywood sparkle along with their reasonably priced tatty scone? And today we're

00:20doing something delightfully unexpected. We'll be listening to the brave Scots who have tossed

00:28their hats into the ring in an attempt to become the voice of Little's Scottish self-checkouts.

00:35I mean, iconic doesn't even cover. So let's dive into the drama, the dialects, and hopefully

00:44no dodgy pronunciation. Okay, let's roll the first voice note from our little faithfuls.

00:51See what I did there? Well, let's be honest, Little, who would know in a wee bit of Scottish sass

00:56while scanning their tatties. I'm all for it. Unexpected Scottish voice in the bagging

01:01area. Pretty good. It's the first thing the customer hears. I feel she could be a bit

01:05more, you know, Lala. Do you like her? Oh. I lost my eyesight when I was 30, went back to

01:12university, and I just love doing little recordings like this. Gosh, that was such a lot in that

01:18story. Put the item in your bag and don't dilly-dally. Very good. Firm but sort of cheeky

01:27at the same time. That's how I've made a career. I guess I'm just passionate about using my

01:32voice. Unexpected Scottish voice in bagging area. I know. I don't think I could handle that

01:40one. Lovely though. Very good. I'm from the east coast, so I can say please place your

01:45item in the bagging area with the perfect mix of charm and mild judgment. And I like the

01:51kind of the understanding we have a bit of judgment in Scotland. Scan your Lidl Plus app

01:55for bonnie deals. I feel I was expecting more judgment. It's not kapow. Lidl's no like the

02:01rest. They're really back around Scottish suppliers, and I think that's pure brilliant.

02:05He's a shot, eh, Lidl? He should be a politician. If there was a baby, he would kiss it.

02:10Scan your Lidl Plus app for bonnie deals. Oh, I quite like that. I like, oh yes, I like

02:15he's, he's performing. I'd be like scanning in a second if I heard that. 10 out of 10 for

02:20performance. I work in a brain injury rehabilitation unit. Ooh. And the guys made me promise I would

02:26addition. Scan your Lidl Plus app for bonnie deals. I feel diction. I feel there's a failing

02:31in diction there. I didn't hear the bonnie. Sorry, I'm just having a lot of fun with this. Not

02:35again. Unexpected Scottish accent. It's like the Braveheart version. He's, he's, he's,

02:42um, tremendous. My voice is quite versatile. I can go really high. I can go quite low. And

02:50also I could try different accents within Scotland because Scotland's got different accents again.

02:54I was slightly scared of him. Put the item in your bag and don't dilly dally. Gosh, there's

03:00a real journey there. I was scared at the beginning, put the item in, and then the don't dilly dally

03:04took me on a sort of romantic, you know, break of dune sort of yesteryear. Lala, are you

03:10enjoying? What a good lady. You're giving me the chance to fulfil a childhood dream of becoming

03:17a QVC presenter. Let's see if she's been practising and she's got it right after all those years.

03:23Absolutely charming and menacing at the same time. A cheeky quip with every scan. A cucumber.

03:35Bold choice, my man. What does that mean? Well, come on. It's the Roberta Burns of modern day

03:42commerce. A for effort. Put the item in your bag. She needs some direction, but don't we all?

03:49So this would actually be an extremely niche dream come true. In one way, I feel we should

03:53help this person just because they like a sort of therapy. Oh no. Unexpected Scottish

03:59voice in the bagging area. You see, but I feel you've got to be more, you know, you've got

04:04to arrest us. And I feel it's a little downbeat. Cash or card, mate. Cash or card, mate. Cash

04:13or card, mate. Cash or card. Love. Well, what a ride it has been. Thank you to all our amazing

04:20Lidl hopefuls. But now it's your turn because only one of these voices will get its chance

04:25to shine at Lidl's self-checkout. So please go to the website and vote for your favourite.

04:31Right now. Go on. I mean it. Make someone's self-checkout dreams come true. I've been Alan.

04:38He's been Lala. And this has been a gloriously unexpected little moment here in Scotland.

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