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डिजिटल युग में देसी हुनर का जलवा, युवा बन रहे भविष्य के लीडर, राजस्थान की बेटियों ने रचा उद्यमिता में नया इतिहास
ETVBHARAT
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7/15/2025
विश्व युवा कौशल दिवस पर मिलिए उन युवाओं से जिन्होंने सामाजिक सरोकार के साथ रच रहे सफलता की कहानी.
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00:00
foreign
00:06
foreign
00:12
foreign
00:18
foreign
00:24
foreign
00:28
India came here and they started their own theme, because they kept its name as Bird House.
00:35
Mali Ka, Bird House is a little bit different.
00:40
I always had this inspiration to work in India,
00:44
about their history, their culture, their amazing craft.
00:49
So, this is the purpose of making the product,
00:52
how we can define our culture and history.
00:56
Now, we are making women's footwear,
00:59
and main focus on sustainability and handcrafted techniques.
01:02
We use natural materials,
01:04
our heels are made of wood, insoles are made of jute.
01:07
So, this is the purpose of how we can talk about the whole history,
01:13
our culture,
01:15
and how the materials and the whole packaging
01:18
will help people to communicate about sustainability and environment.
01:24
One special thing is, why the brand name is Bird House.
01:27
Actually, our shoe box, which we package and send in,
01:31
can be converted into a real Bird House.
01:33
Like you are watching,
01:35
this shoe box can be put into a stand.
01:39
You can insert this stick here,
01:41
you can push a hole,
01:43
you can put a piece of a piece of the shoe box
01:45
and then you can put the shoe box at your house,
01:47
that the Pashu Pakshi,
01:49
the small Pashu Pakshi,
01:51
the poor Pakshi,
01:52
the poor Pakshi,
01:53
the poor Pakshi is a strong one.
01:54
They can generally make their mistakes.
01:56
And that's why we had a major drive,
01:57
There was also a government drive that the sparrow population is drastically reduced in the cities.
02:03
And this is a small point of view that we can push people in our communication.
02:10
That this is a more day-to-day conversation rather than something that we read in newspapers and books.
02:17
One of the things you said about your marketing and social media.
02:23
The other thing is that you have used plastic, not that you have used your products.
02:29
What are these two things?
02:30
The relevance of social media has increased now.
02:34
All people are active on social media.
02:38
People want to listen to your communication stories.
02:41
We have talked about the story, materials and everything.
02:47
I am talking about a product.
02:48
I am engaging with people.
02:49
Social media has a great platform and media.
02:52
We have 10,000 people who are actively engaging with us.
02:59
And secondly, plastic is focused on the environment.
03:03
This is the right time to talk about it.
03:05
Instead of plastic heels, we use wooden heels.
03:08
They are all in one hand and finished.
03:12
Insole and sole material, we use natural cork and rubber.
03:18
They are using the plastic material.
03:23
The second story is about us.
03:25
Nikita Jane Gowell, who has her own bedding startup.
03:29
The second story is about us.
03:30
The three tips of this product are using different materials.
03:31
It is about our product.
03:32
It is about it.
03:33
It is an organic and no chemical.
03:34
It is not on any other products.
03:37
People keep theirivocal control.
03:39
They are able to maintain their care of the customers.
03:40
Let them talk about it through this product.
03:42
We have seen some of the products in your products.
03:43
But the product also feels like our products,
03:44
the comforts in our products.
03:45
What the products do you feel like,
03:46
and what do you feel like,
03:47
even though we need to make it a different way?
03:49
Yes, it is mostly 100% organic cotton.
03:51
This is a premium organic cotton. It means this is Gauts and Okotex.
03:56
Basically, until the end of the bedsheet, it is 100% organic.
04:03
There are no chemicals or pesticides.
04:06
It is clean so that you don't sleep in the night.
04:10
You are not sleeping in the chemicals. You are sleeping in the fresh bedsheet.
04:14
I am a designer from Srishti.
04:19
I am a designer and now I am making more designs.
04:23
How do you use organic and promote plastic?
04:29
What was the reason behind the start-up?
04:33
I am a mother of two. I have two children.
04:37
One of them had some rashes in the body.
04:40
My doctor told me why are the rashes in his hand.
04:44
The doctor told me that you can use the bedsheets.
04:47
You can use the chemicals.
04:49
That's why they are rashes.
04:51
You use the other bedsheets.
04:53
You don't have chemicals and pesticides.
04:55
I thought that there are chemicals and pesticides.
04:58
After that, I started my research.
05:01
I learned that many bedsheets,
05:05
but I had a study of designing.
05:14
I did a study of designing.
05:15
I was able to grow up the same thing.
05:17
My designs are too my own.
05:19
All of the children, families,
05:23
should be able to reach the chemicals.
05:25
They are chemical free.
05:26
And they are small and large.
05:29
Because their skin is very sensitive.
05:31
so we need to take care of how to keep it and the children also sleep in bedsheets
05:35
because in India there is a concept of co-sleeping in India where the mother and the child
05:39
both sleep together so that's why it's very important that we use the bedsheets
05:44
that are also good for you and also good for you so that you use chemical-free organic
05:49
use this is Nikita Jain who has told you how to use your products and society to contribute
05:55
to how to use chemical without chemical that you use so that you don't have to use plastic
06:03
use this is their goal.
06:05
Dr. Jaiswan Singh, ETV, Bharat, Jaipur
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