डिजिटल युग में देसी हुनर का जलवा, युवा बन रहे भविष्य के लीडर, राजस्थान की बेटियों ने रचा उद्यमिता में नया इतिहास

ETVBHARAT

विश्व युवा कौशल दिवस पर मिलिए उन युवाओं से जिन्होंने सामाजिक सरोकार के साथ रच रहे सफलता की कहानी.

Transcript

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00:28India came here and they started their own theme, because they kept its name as Bird House.

00:35Mali Ka, Bird House is a little bit different.

00:40I always had this inspiration to work in India,

00:44about their history, their culture, their amazing craft.

00:49So, this is the purpose of making the product,

00:52how we can define our culture and history.

00:56Now, we are making women's footwear,

00:59and main focus on sustainability and handcrafted techniques.

01:02We use natural materials,

01:04our heels are made of wood, insoles are made of jute.

01:07So, this is the purpose of how we can talk about the whole history,

01:13our culture,

01:15and how the materials and the whole packaging

01:18will help people to communicate about sustainability and environment.

01:24One special thing is, why the brand name is Bird House.

01:27Actually, our shoe box, which we package and send in,

01:31can be converted into a real Bird House.

01:33Like you are watching,

01:35this shoe box can be put into a stand.

01:39You can insert this stick here,

01:41you can push a hole,

01:43you can put a piece of a piece of the shoe box

01:45and then you can put the shoe box at your house,

01:47that the Pashu Pakshi,

01:49the small Pashu Pakshi,

01:51the poor Pakshi,

01:52the poor Pakshi,

01:53the poor Pakshi is a strong one.

01:54They can generally make their mistakes.

01:56And that's why we had a major drive,

01:57There was also a government drive that the sparrow population is drastically reduced in the cities.

02:03And this is a small point of view that we can push people in our communication.

02:10That this is a more day-to-day conversation rather than something that we read in newspapers and books.

02:17One of the things you said about your marketing and social media.

02:23The other thing is that you have used plastic, not that you have used your products.

02:29What are these two things?

02:30The relevance of social media has increased now.

02:34All people are active on social media.

02:38People want to listen to your communication stories.

02:41We have talked about the story, materials and everything.

02:47I am talking about a product.

02:48I am engaging with people.

02:49Social media has a great platform and media.

02:52We have 10,000 people who are actively engaging with us.

02:59And secondly, plastic is focused on the environment.

03:03This is the right time to talk about it.

03:05Instead of plastic heels, we use wooden heels.

03:08They are all in one hand and finished.

03:12Insole and sole material, we use natural cork and rubber.

03:18They are using the plastic material.

03:23The second story is about us.

03:25Nikita Jane Gowell, who has her own bedding startup.

03:29The second story is about us.

03:30The three tips of this product are using different materials.

03:31It is about our product.

03:32It is about it.

03:33It is an organic and no chemical.

03:34It is not on any other products.

03:37People keep theirivocal control.

03:39They are able to maintain their care of the customers.

03:40Let them talk about it through this product.

03:42We have seen some of the products in your products.

03:43But the product also feels like our products,

03:44the comforts in our products.

03:45What the products do you feel like,

03:46and what do you feel like,

03:47even though we need to make it a different way?

03:49Yes, it is mostly 100% organic cotton.

03:51This is a premium organic cotton. It means this is Gauts and Okotex.

03:56Basically, until the end of the bedsheet, it is 100% organic.

04:03There are no chemicals or pesticides.

04:06It is clean so that you don't sleep in the night.

04:10You are not sleeping in the chemicals. You are sleeping in the fresh bedsheet.

04:14I am a designer from Srishti.

04:19I am a designer and now I am making more designs.

04:23How do you use organic and promote plastic?

04:29What was the reason behind the start-up?

04:33I am a mother of two. I have two children.

04:37One of them had some rashes in the body.

04:40My doctor told me why are the rashes in his hand.

04:44The doctor told me that you can use the bedsheets.

04:47You can use the chemicals.

04:49That's why they are rashes.

04:51You use the other bedsheets.

04:53You don't have chemicals and pesticides.

04:55I thought that there are chemicals and pesticides.

04:58After that, I started my research.

05:01I learned that many bedsheets,

05:05but I had a study of designing.

05:14I did a study of designing.

05:15I was able to grow up the same thing.

05:17My designs are too my own.

05:19All of the children, families,

05:23should be able to reach the chemicals.

05:25They are chemical free.

05:26And they are small and large.

05:29Because their skin is very sensitive.

05:31so we need to take care of how to keep it and the children also sleep in bedsheets

05:35because in India there is a concept of co-sleeping in India where the mother and the child

05:39both sleep together so that's why it's very important that we use the bedsheets

05:44that are also good for you and also good for you so that you use chemical-free organic

05:49use this is Nikita Jain who has told you how to use your products and society to contribute

05:55to how to use chemical without chemical that you use so that you don't have to use plastic

06:03use this is their goal.

06:05Dr. Jaiswan Singh, ETV, Bharat, Jaipur

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